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We've been designing and manufacturing watches under our MINUS-8 watch brand as a passion project inside our studio for the past two years. Now, with our newest and most remarkable watch, the MINUS-8 DIVER, we're hoping the pre-sales from our first manufacturing run will give us the capital we need to spin-out and set up the company to rollout even more outstanding products.
Please join the MINUS-8 community and pre-order your DIVER today. Thank you for your support!
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Drawing from our years of experience designing watches for some of the biggest brands in the world, we refused to compromise on the functional integrity of our DIVER design or on the materials we chose, like ultra-lightweight, corrosion resistant titanium for the case and bracelet.
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DIVER is a true tool for the deeper places in the world.
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Our scratch-resistant sapphire crystal lenses are second only to diamonds in terms of hardness for maximum durability. They also feature an anti-reflective coating which transmits over 98% of the available light to the watch face for maximum visibility.
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Our team maintained a maniacal attention to detail throughout DIVER's design process. We raised the numbering on the face and machined the numbers on the timing bezel for added contrast and readability. The deeper knurls around the timing ring also provide maximum grip in wet conditions. And for our professional divers out there, the helium release valve maintains the case's integrity and protects the timing mechanism when ascending from the deep.
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We use a Seiko NE15 fully automatic movement with 50+ hours of power reserve.
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DIVER's luminescent face elements feature Super-LumiNova for maximum brightness. This technology offers up to 10x higher brightness than previous zinc sulfide–based materials and can last for hours in the darkest conditions.
TIP: The performance or “glow" of the Super-LumiNova indices depends on the quality of the light source used to charge. The “Lume" is charged by absorbing UV light, not visible light. The difference between sunlight and an LED bulb can be drastic. Sunlight can fully charge the Lume in less that 30 seconds, while LED blubs will not give a complete charge after 10 hours of exposure! The absolute best way to charge up your Lume is direct sunlight. In bright sun, only 30 seconds or less will give a full charge.
There are many different types of light bulbs, so it may help to experiment with various sources to see what works best. In general, here are the charging sources we’ve discovered, ranked by effectiveness:
#1 Sunlight- Best
#2 Blacklight-Very Good
#3 Florescent bulb or UV LED blubs- OK
#4 White LED’s, Compact Fluorescent-Poor
#5 Incandescent standard bulb-Poor
#6 White or Blue LED- Poor
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Both DIVER colors feature a matte finish.
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READY TO SHIP
For those of you who order a MINUS-8 DIVER from our first production run of 480 units (240 Black and 240 Silver), we begin shipping MID-DECEMBER! FREE SHIPPING IN THE U.S.
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11/10 Update! We just received the first 20 watches from our production run and will receive the remainder ahead of schedule! This means we will be shipping all of our early bird orders the first week of December!
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Special thanks to our friend Jenni Wilson who's been putting our watches to the test!
"Tough, reliable, and great looking! The MINUS-8 DIVER is perfect for my work at the aquarium and in the open sea.” - Jenni Wilson, Photographer and AAUS Professional Diver @ Long Beach Aquarium
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All of our DIVER watches undergo rigorous testing before being released from the factory. Each one is pressure tested by a technician in a Winfred WF-208 water proof testing machine and pressure tested up to 30ATM ( 1016.99 feet) with 3 Bar (43.5 psi) of pressure to verify that the seals are sound and that the helium release valve is working.
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The DIVER is an ultra high-performance automatic dive watch that has a unique and versatile look. DIVER looks great with a wetsuit, a sweatsuit or a 3-piece suit. Expert watchmaking, great materials and bold design combine to create a dive watch like nothing you’ve ever seen before.
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In response to some feedback we've received, we’ve developed a new line of alternate rubber dive straps in three colors as an add-on product for your MINUS-8 DIVER. These new strap designs are off to the factory for tooling and will be shipped in May of 2017. We think they are a great, wearable alternative to the titanium bracelet that comes standard with each DIVER. We hope you love it!
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We began designing the DIVER over two years ago. After designing and producing two full lines of watches at MINUS-8, we wanted to make a truly ambitious timepiece. The DIVER is the result of thousands of hours of work, hundreds of sketches and renderings, and countless debates.
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BRETT LOVELADY / CEO. As the founder of ASTRO Studios, ASTRO Gaming & MINUS-8, Brett and ASTRO have designed hundreds of products, including watches for Nike and other companies. Brett founded MINUS-8 as an original brand inspired by West Coast design culture and the love of machines.
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KYLE SWEN / VP DESIGN. As an ASTRO partner and design leader at ASTRO Studios and MINUS-8, Kyle has designed and directed the development of many products, wearables & watches including the Nike Fuelband and Nike Triax Watch line. Kyle now directs the team for the whole MINUS-8 collection.
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DAVID WHETSTONE / DESIGNER. As an ASTRO Design Director and lead designer at ASTRO Studios and MINUS-8, David has developed the modern vision of MINUS-8 and personally designed many of the watches. He also leads the team for the MINUS-8 collection.
* SPECIAL RECOGNITION* DANA KRIEGER / EX-ASTRO Creative Director in 2013-14, Dana initiated MINUS-8 as an original ASTRO Program, before moving on to direct design at SONOS.
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Since launching in 1994, Astro Studios has been designing breakthrough products, brands and experiences at the intersection of technology and lifestyle for many of the best companies in the world.
Some of our clients include:
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FAQs
Q: Does MINUS-8 have a Warranty on the DIVER?
A: YES! MINUS-8 offers a limited warranty against defects in materials and workmanship for a period of two years following the original purchase date of your MINUS-8 watch from an authorized dealer. This warranty covers defects in materials and workmanship with your MINUS-8 watch. If you encounter either of these issues with your watch we will repair or replace it, subject to our inspection of the watch. The warranty does not cover normal wear and tear, glass, watch case, strap, bracelet, loss or theft. You will void your warranty if you open your caseback, push the buttons underwater, or forget to screw down or push in the crown and expose your watch to moisture. The foregoing does not affect your statutory rights.
Q: What are the risks associated with backing the MINUS-8 DIVER?
A: None. Our watches have already gone through design, development and production. We have assembled and are ready to ship 240 Black DIVER watches and 240 Silver Diver watches to our first 480 backers in December of 2016!
Q: How much does shipping cost?
A: Shipping is FREE in the US.
Q: Will I receive my MINUS-8 DIVER in time for the holidays?
A: Most likely. All of our early bird backers (first 480 units) will ship mid-December and should, barring extreme weather situations, reach their destinations in time for Christmas.
THE MINUS-8 DIVER REFERRAL PROGRAM
Thank you for helping us spread the word!
We’ve created a great referral program for all of our MINUS-8 DIVER watch backers.
- Refer one (1) MINUS-8 DIVER watch backer and receive a FREE additional Rubber Strap for your DIVER in one of the available colors ($48 Value!)
- Refer five (5) MINUS-8 DIVER watch backers and receive a FREE MINUS-8 DIVER or a full refund on your MINUS-8 DIVER purchase + a FREE Rubber Strap for your DIVER in a color of your choice (Up to a $636 Value!)
HOW DO I GET STARTED?
You must refer people using a your personal URL that is generated through your Indiegogo account. You can distribute this personal URL via social media and through email. No one will know it is your unique URL.
HOW DO I FIND MY PERSONAL URL?
There are two ways.
FIRST METHOD: Use the links provided in your MINUS-8 DIVER purchase confirmation email.
1. Log into your Indiegogo account. If you don't have an account, you can sign up for one. Make sure to remember your username and password - you will need it later to log in and track your referrals.
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2. Then visit our campaign page and purchase a Perk that includes a MINUS-8 DIVER watch.
3. A confirmation email will appear in your inbox. Scroll down to the bottom of the email.
4. You will see these icons.
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These links will share your unique URL via Facebook, Twitter, Google+ or Email.
5. Simply click on any of the links and follow the instructions.
SECOND METHOD: Get your personal URL from our campaign page.
1. Log into your Indiegogo account.
2. Visit our campaign page.
3. See the BACK IT button next to our campaign video? Find the “hyperlink” button to create your own personal referral link to our campaign.
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4. Click on the link icon to generate your unique URL.
5. Share it via social media and email and Indiegogo will keep track of all of the traffic you generate and the successful referrals you helped create.
HOW DO I KEEP TRACK OF MY REFERRALS?
1. Log into your Indiegogo account.
2. On the top right corner of the page, you will see your profile name. Click on it.
3. In the dropdown menu, click ‘My Contributions’
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4. On your My Contributions page, look for the menu bar and click on the ‘Referrals’ tab.
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5. You will see the number of people you referred, the number who have purchased and the total dollar amount of their contributions.
6. Once the campaign is over, Indiegogo provides us with detailed information on how many MINUS-8 DIVER watches were purchased through your referrals and at what perk level.
7. We then either issue you a refund on DIVER(s) you have purchased, or issue you campaign credit toward the purchase of a new DIVER.
*Please note that contributors cannot receive referral credit for referring themselves.
IF SOMEONE I REFER PURCHASES SOMETHING OTHER THAN A DIVER OR SIMPLY BACKS THE CAMPAIGN, DO I STILL RECEIVE THE REFERRAL CREDIT?
Unfortunately, no. The economics of our referral program only work when a MINUS-8 DIVER watch is purchased through one of the available Perks that include a MINUS-8 DIVER watch.
DO I NEED TO HAVE BACKED ONE OF THE MINUS-8 DIVER WATCH PERKS TO PARTICIPATE IN THE REFERRAL PROGRAM?
Yes. You need to have bought one of the perks that include at least one MINUS-8 DIVER watch.
HOW WILL YOU CREDIT ME FOR MY REFERRALS?
Once the campaign is over, Indiegogo will provide us with detailed information on how many MINUS-8 DIVERS were purchased through your referrals and at what perk level.
We will then either issue you a refund on a MINUS-8 DIVER you have purchased, or issue you campaign credit toward the purchase of a new MINUS-8 DIVER.
Thanks again for your support! And happy sharing!