Funding
Funding
Funding
Funding
Funding

Muscle Seltzer

Muscle Seltzer

Muscle Seltzer

Muscle Seltzer

Muscle Seltzer

A refreshing way to get the most out of your workout and recover faster!

A refreshing way to get the most out of your workout and recover faster!

A refreshing way to get the most out of your workout and recover faster!

A refreshing way to get the most out of your workout and recover faster!

Evan Hutchinson
Evan Hutchinson
Evan Hutchinson
Evan Hutchinson
2 Campaigns |
Houston, United States
$0 USD 0 backers
0% of $21,000 Flexible Goal Flexible Goal
34 days left
Concept
The project team has not yet produced a working demo for their concept. Their ability to successfully produce a prototype may be affected by product development or financial challenges.
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Highlights
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What is Muscle Seltzer?

Muscle Seltzer is the first-ever THC and protein-infused seltzer designed to elevate your workouts and speed up recovery. Give your muscles the care they deserve.

An Excellent Pre-Workout

  • Achieve a Runner's High Instantly: THC activates endorphins before your workout, making exercise more enjoyable and helping you push for extra reps or steps.

  • Ease Muscle Soreness: Whether from a previous workout, injury, or a long day, THC reduces pain and helps you power through your session.

  • Protein Boost: Each 12oz can delivers 23g of protein, supporting your daily intake needs—essential for active individuals.

  • Clean Energy: No caffeine or energy-drink crash, just natural energy for better, healthier workouts.

The Perfect Post-Workout Drink

  • Faster Recovery: THC reduces soreness, tension, nausea, and bloating, helping you leave your workout behind and feel ready for the day.

  • Balanced Nutrition: Protein aids muscle growth and recovery while curbing THC-induced hunger, keeping your macros in check.

  • Light & Refreshing: Unlike thick protein shakes, this seltzer is easy to drink quickly or sip leisurely without feeling overly full.

Muscle Seltzer Breakdown

Per 12oz can:

  • 23g of Clean Label Certified Protein
  • 5mg THC
  • Refreshing Blueberry Flavor
  • 97 Calories
  • 0g of Sugar

* Final product could vary slightly, but our goal is to keep it in line with this breakdown, as this is what the prototype seltzers all had

Funding Goal Breakdown

The current brewery requires a minimum order of 2400 cans before going into production. The project goal includes the cost-per-can to make all 2400 cans. Included in the cost-per-can is the R&D and recipe formulation for the drink. While we have a basic prototype, creating a drink on a consumer level and perfecting it based on customer feedback requires experts in the business, and the brewery is not currently offering this for free. I am just one person. Also included in the goal the 5% fee that Indiegogo implements, as well as some wiggle room in-case material costs fluctuate based on changes in the economy, future tariffs, etc. and I want to make sure everyone gets what they paid for. After the initial production run, the price should go down. You can say you were the first to try the product and support a startup. 

Backstory

My name is Evan Hutchinson and I am the founder of Muscle Seltzer. I currently run the Instagram account http://www.instagram.com/evman50, so if you'd like to learn more about me or see why I'm qualified for a project like this, you can check it out. I've always been very creative and good at coming up with ideas. I've never been able to act on these ideas and turn them into any more than idea though, usually do to money or life getting in the way. After my mom died of cancer and my dad while I was trying to take care of my mom, I was a bit lost. A ton of expenses started piling up that were out of my control because of everything I'd went through, and I always felt like starting a business is the best way to take control of your destiny and not be at the mercy of a company or other people to make a living and have the life you want. I saw an ad for the One Day MBA program while scrolling through Instagram, so I decided to signup, knowing it would force me to get something started. I had another idea originally for my business, but out of the blue one day during a workout session, I wondered about whether a seltzer like White Claw would work if you added something like protein and made it for people who wanted to get in shape or stay in shape. After some research, I found out that alcohol doesn't really like protein all that much. Then I thought about the rising market of THC seltzers. It doesn't take a lot of mental gymnastics to see how THC and protein could work together and be great for fitness, and that's not counting all the other potential benefits of a drink like this that I haven't mentioned. The more I did research and the more I interview potential customers, the better of an idea this kept sounding like. And with nothing else like it on the market yet, now seemed like the perfect time to get this started.  Supporting this campaign will not only help my company get off the ground, but help me get a good grade and help create a product that could help a lot of people. It is no secret that many athletes use cannabis. either to relax or recover from a hard day or working out. Muscle Seltzer just makes it more convenient and accessible to everyone. I see this as a product that not only helps athletes and people who are serious about working out, but also encourages people who don't like working out or have a hard time due to nagging injuries, soreness, age, weight, etc. THC has been known to help with anxiety, which can be something that prevents some people from working out. The benefits seem endless, and someday I'd like get more scientific research done so that I can make these claims, but for now, I can only boast about the benefits that have scientific backing to prove them.

Risks & Challenges

Laws and prices of things could change. Should anything happen to make the release of this product more difficult, I am open to moving production to another brewery in a place where it is legal or cheaper, or replace the THC with CBD or remove it entirely to make sure I can legally ship it to you. Even without the protein, a convenient, easy-to-drink protein drink that isn't a shake is a product that many people still could get behind, as it still is a product you can throw in your gym bag and drink before and after your workout, without having to spend time mixing powders and shaking tumblers.

Other Ways You Can Help

Some people just can't contribute, or don't want the product because they're still not interested in working out, but that doesn't mean you can't help if you still want to support a cannabis business and help the market grow:

  • Share the campaign with your athlete friends and friends who run a lot of spend time in the gym
  • Maybe you have a parent or uncle with a bad knee or soreness that you'd like see be more active. Suggest this product as a way for the to overcome whatever hurdles are holding them back
  • Share on social media or any forums you're apart of. If you can't afford it now, the price might go down later once it's in production, so getting it into production makes it more affordable for you later on. You'll also be supporting a student and a small business, so at least you can feel good about that.
  • Indiegogo says I should recommend the great sharing tools it has to offer, making it very simple to help out in any way you can

Thank you so much for your support. Any help will be greatly appreciated, and I promise to pay it forward later.

Follow us on social media to stay up to date and feel free to ask any questions there!

https://www.instagram.com/muscleseltzer

https://bsky.app/profile/muscleseltzer.bsky.social

https://www.tiktok.com/@muscleseltzer

http://www.twitter.com/muscleseltzer

https://www.linkedin.com/in/evman50/

http://www.muscleseltzer.com

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March 2025
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Single Can of Muscle Seltzer

Single Can of Muscle Seltzer

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April 2025
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April 2025
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