Short Summary
At MVESLW-FST, we recognise the significance of fashion in our lives, both as a means of self-expression and as an industry which has a profound impact on the environment.
We're here to challenge the status quo, to inspire and support a community of conscious creators and consumers with a goal of accelerating fashion’s transition to a circular economy.
At the core, MVESLW-FST believes we have the power to create a world where sustainability is the norm, where every purchase has a positive impact, and where the journey towards a better future is embraced collectively. By providing a platform for conscious consumers and sustainable businesses to connect, MVESLW-FST paves the way for a more ethical marketplace that respects both people and the planet– without compromising the ability to express one’s self through personal style.
Our Ethos
MVESLW-FST embodies the philosophy of embracing a deliberate and measured approach towards fashion and sustainability, recognising that our current way of consumption and production is unsustainable and unethical.
MVESLW-FST recognises the urgency and scale of the challenges we face as a global community. The need to address climate change, social inequality, and environmental degradation requires immediate action and systemic change. It reminds us that sustainability should not be a distant goal but rather an intrinsic part of our daily lives.
The name MVESLW-FST (pronounced, "Move Slow Fast") captures the essence of our philosophy, urging us to take swift action in transitioning towards more conscious and better choices. It urges us to move fast in adopting sustainable practices, supporting ethical brands, and advocating for positive change in the fashion industry.
At MVESLW-FST, our purpose goes beyond selling clothes. We are harnessing the tools of an online platform to bring about the change we envision for the fashion industry. We take a 360 degree approach to building a platform targeting sustainable initiatives including vintage resell, biomaterial marketplace, a curated e-commerce marketplace, and a B2B platform where designers can buy and sell unused materials virtually-- with the goal of reaching a zero waste circular model.
In addition to offering a wide range of sustainable products, MVESLW-FST is a hub of creativity, inspiration, and collaboration. It features informative content and storytelling through visual art, that empowers consumers to make informed choices and adopt a more sustainable and expressive life. By hosting virtual workshops, artist talks, and design challenges that encourage our community to explore their creativity, learn from each other, and push the boundaries of what's possible.
The Details of our Vision & Roadmap
In addition to being a marketplace, MVESLW-FST actively collaborates with brands, fostering partnerships that prioritise ethical production, fair trade practices, and eco-friendly materials. Through these collaborations we aim to amplify the impact of sustainable fashion and design, encouraging positive change throughout the industry.
Multi-Faceted Circular Approach:
Slow Fashion
The MVESLW-FST marketplace offers a curated selection of products from various categories, such as clothing, home goods, personal care, accessories, and lifestyle products from brands that share our vision. Each product featured on MVESLW-FST undergoes a rigorous vetting process to ensure that it meets the highest standards of sustainability, encompassing factors such as eco-friendly materials, fair trade, ethical production, and minimal environmental footprint. By shining a spotlight on the artists, designers, makers, and brands we highlight their innovative practices. The platform seeks to inspire others in the industry to follow suit, fostering a sense of camaraderie, collective progress, and creating a ripple effect of positive change.
Upcycling Program
The MVESLW-FST B2B Upcycling Marketplace is a place where fashion designers can post their deadstock for sale, and other designers who want to use the fabric for upcycled designs can purchase through our circular fashion app. List your clothing or textiles, get offers, or arrange for your items to be donated to be repurposed. The goal is to keep unwanted textiles out of landfills immediately.
Giving Back
We pledge to give back a portion of our profits to organisations making the biggest positive impact on the Earth– to combat the fast fashion culture that has been a major contributor to social issues and environmental degradation for decades. Every purchase contributes to driving the change we all want to see– consumer choices guided with care and consciousness, our Earth’s ecosystems protected and regenerated, and a better future for all.
Transparency
Our goal is to provide consumers with a source of reliable information on how their clothes or products were made. We tell the designers’ story on our channel, and also post a rating system on each product, so that materials, production, carbon footprint, ethics, and other sustainability measures are accounted for, empowering informed choices.
Net Zero
MVESLW-FST is for the benefit of all people and the planet, not just for profit. The fashion industry is dirrrrty. From the fossil fuels burned to make clothing, to the dyes and micro plastics that pollute our waters, to the waste generated by rampant overconsumption, deforestation, pesticide use and biodiversity loss involved in the farming of certain textiles, exploitation of workers, and resource overconsumption.
According to McKinsey and Qantis, and Handbook of Textile Effluent Remediation edited by Mohd Yusuf:
- Nearly three-fifths of all clothing ends up in incinerators or landfills within a year of being produced.
- More than 8 percent of global greenhouse-gas emissions are produced by the apparel and footwear industries.
- And, around 20 to 25 percent of globally produced chemical compounds are utilized in the textile-finishing industry.
We envision a new paradigm— one where we are able to dress ourselves without contributing to the destruction of the planet. Our goal from inception is to pave the way for net zero emissions, and go beyond by actively creating business models that allow for the industry to impact the earth in positive, regenerative ways.
Our goal is to provide high quality products, essentials that you will love and wear for years to come, products made from bio-renewable resources, while utilising revolutionary technology to decrease fashion's carbon footprint to zero. We know the problems and we want to focus on solutions, on positivity, on love, on healing and regenerating the earth, while not compromising on the ability to dress well and express ourselves. By introducing brands, telling stories, and building community, we aim to build loyalty by providing a reliable resource for ethical and sustainable fashion through romantic activism: inspiring through art to support our mission.
Earth Shipping
From production to shipping to recycling– we dream of a circular system that actively heals the Earth instead of deteriorating it. Currently the best tool we know of to mitigate the oil burned during shipping would be carbon offsetting. Every purchase will be calculated to include carbon offsetting to compensate for emissions released during shipping. In the meantime, we will be proactively investing in greener shipping methods and emerging technologies.
B2B & Community
By fostering collaboration, education, and awareness on healthier materials and emerging ideas– we aim in the way of a more sustainable and ethical future, where fashion, art, and design intertwine harmoniously with responsible consumer choices. Our B2B marketplace will be a place to connect our community of designers and makers to cutting edge biodegradable fabrics and biomaterials, as well as deadstock materials to encourage upcycled designs— making it easier for designers to create pieces that have an increasingly positive environmental impact.
There is a fascinating world of discovery emerging in biodesign, and by forging partnerships with forward-thinking companies and individuals, the platform aims to empower brands to adopt more eco-friendly production methods, reduce waste, and create durable, timeless pieces that transcend trends.
What We're Asking For
Our goal is to raise €28,000 in order to cover our costs to expand our platform, showcase more sustainable artists, organise larger events, and spread the message of conscious fashion to a wider audience.
With your contributions, we'll expand our network of ethical brands, enhance our platform's functionality, and launch educational initiatives to raise awareness about the sustainable movement. Join us in redefining fashion and design for good. Back MVESLW-FST today and be part of the change we all want to see.
The startup funds we raise will:
- Help us build a diverse and powerful team
- Platform development, unique custom design
- Website and app development
- Campaign design & production
- Company set up costs, registrations & licensing
- Platform hosting costs
- Advertising & marketing campaigns
MVESLW-FST
About the Founders
Matt and McKenzie are two creatives with experience creating several startups in an array of industries over the past several years. Their strengths are their creativity in connecting authentically with an audience, curating fashion and design with an imaginative aesthetic, and utilising their network of diverse talent in Berlin and globally.
With a passionate commitment to design, sustainability, and ethics, we aim to develop an expectation and new standard for our industry and beyond.
Other Ways You Can Help
We appreciate every one of you for reading this far. Every dollar we raise is one step closer to a sustainable future.
If you are not able to contribute financially, you can also help us out by spreading the word, sharing our Indiegogo page on social media, or sending it directly to friends and family.
We can’t wait to make this vision a reality– we thank you so much for your support.
MVESLW-FST.com
instagram: @mveslwfst
email: moveslowfast@gmail.com