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Naturally Kjane Activewear

Beautiful athleisure for the modern women - choose to feel confident & comfortable in your own skin

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Naturally Kjane Activewear

Naturally Kjane Activewear

Naturally Kjane Activewear

Naturally Kjane Activewear

Naturally Kjane Activewear

Beautiful athleisure for the modern women - choose to feel confident & comfortable in your own skin

Beautiful athleisure for the modern women - choose to feel confident & comfortable in your own skin

Beautiful athleisure for the modern women - choose to feel confident & comfortable in your own skin

Beautiful athleisure for the modern women - choose to feel confident & comfortable in your own skin

Kylie Murphy
Kylie Murphy
Kylie Murphy
Kylie Murphy
1 Campaign |
Shanghai, China
$168 USD 5 backers
5% of $3,000 Flexible Goal Flexible Goal
Overview
The Naturally Kjane activewear kit is about comfort, confidence, individuality and quality. Naturally Kjane is my passion project that I want to grow this year, reaching more women, giving them the choice to wear beautiful activewear that feels like a second skin. I've struggled to find activewear that's affordable, comfortable and beautiful - and I want to be able to give other women the choice to wear gorgeous athleisure daily, that's easy, comfortable and effortless.

Short Summary

Hi everyone! My name is Kylie Jane, and I'm a South African gal currently living in Shanghai. I've always been passionate about creating and I've always wanted to create something unique to make others happier and healthier.  

Naturally Kjane is my passion project that I started towards the end of last year. It's an athleisure lifestyle brand focused on making women feel confident and comfortable, daily. I want to create a Naturally Kjane Kit with a cute yet sophisticated tote bag, sports bra, and leggings, that women can easily carry around with them, and use whether they're heading to gym, picking kids up from school or running errands. Naturally Kjane is all about giving women the choice to wear high quality products that are as unique as they are, comfortable and effortless to wear - like a second skin. 

 

What We Need & What You Get

The goal of this project is to raise enough funding to place the first order for 50 Naturally Kjane Kits! 50 is the minimum factory order requirement. This includes 50 marble sports bras and 50 black leggings packaged in 50 hand-crafted tote bags. Once these 50 kits are ready to go, Naturally Kjane will not only be able to reach women living here in Shanghai, but also in South Africa, and beyond.

What the 3 grand will help achieve:

  • $1 500 will go towards the first order of 50 sports bras, and 50 leggings
  • $500 will go towards 50 hand-crafted, customised tote bags 
  • $1 000 will go towards marketing - content creation and advertising 

If the funding goal is not reached, the money that is raised will go towards creating and marketing the tote bags alone, which will help raise funds towards the manufacturing of the sports bras and leggings. 

 

The Impact

Naturally Kjane is all about enhancing, and celebrating your body, as it is. Whether you're a complete yogi, or you prefer walking, or coffee catchups with friends, we get you. We want women to have the choice to feel comfortable, and still look gorgeous. 

Skinny is no longer the goal - nourishing and caring for your body is, which is vital in our fast-paced, busy lifestyles. Self-care and self-love are becoming increasingly important, and women are making more time for themselves and choosing health. We understand this, and support this. 

What Naturally Kjane stands for:

  • Comfort - giving woman a beautiful and super comfortable second skin to enhance their own
  • Effortlessness
  • Confidence 
  • Individuality 
  • High quality fabrics, design and products 

 

Risks & Challenges

There are very few risks involved in this project! The greatest challenge is the marketing of the product, and making sure it reaches the right audience who will want to try it and buy it, as opposed to buying the current activewear out there. 

I am a Digital Marketer, specialising in Social Media Marketing, so I'll be able to successfully market and distribute my product using e-commerce platforms, including my own blog, Amazon, Etsy, Instagram and Facebook. I will execute a strong marketing campaign, specifically using social media, to reach young females looking for effortless, beautiful, comfortable athleisure that will make them feel more confident. 

 

Other Ways You Can Help

If you can't contribute financially, I'd love if you could contribute by spreading the word! And sharing the Naturally Kjane message - comfort, confidence, quality :) 

Looking for more information? Check the project FAQ
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Choose your Perk

Tote Bag! By Naturally Kjane
featured

Tote Bag! By Naturally Kjane

$28 USD $35 USD (20% off)
Every donor who selects to contribute and receive a Naturally Kjane tote bag can choose between these choices of text: - #20slayteen - gym then gin - unicorns are vegan - I woke up like this - you don't drink matcha? - gym and guacamole
Included Items
  • Customisable Tote Bag
Estimated Shipping
April 2018
1 claimed
Ships worldwide.

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