Short Summary
Hi everyone! My name is Kylie Jane, and I'm a South African gal currently living in Shanghai. I've always been passionate about creating and I've always wanted to create something unique to make others happier and healthier.
Naturally Kjane is my passion project that I started towards the end of last year. It's an athleisure lifestyle brand focused on making women feel confident and comfortable, daily. I want to create a Naturally Kjane Kit with a cute yet sophisticated tote bag, sports bra, and leggings, that women can easily carry around with them, and use whether they're heading to gym, picking kids up from school or running errands. Naturally Kjane is all about giving women the choice to wear high quality products that are as unique as they are, comfortable and effortless to wear - like a second skin.
What We Need & What You Get
The goal of this project is to raise enough funding to place the first order for 50 Naturally Kjane Kits! 50 is the minimum factory order requirement. This includes 50 marble sports bras and 50 black leggings packaged in 50 hand-crafted tote bags. Once these 50 kits are ready to go, Naturally Kjane will not only be able to reach women living here in Shanghai, but also in South Africa, and beyond.
What the 3 grand will help achieve:
- $1 500 will go towards the first order of 50 sports bras, and 50 leggings
- $500 will go towards 50 hand-crafted, customised tote bags
- $1 000 will go towards marketing - content creation and advertising
If the funding goal is not reached, the money that is raised will go towards creating and marketing the tote bags alone, which will help raise funds towards the manufacturing of the sports bras and leggings.
The Impact
Naturally Kjane is all about enhancing, and celebrating your body, as it is. Whether you're a complete yogi, or you prefer walking, or coffee catchups with friends, we get you. We want women to have the choice to feel comfortable, and still look gorgeous.
Skinny is no longer the goal - nourishing and caring for your body is, which is vital in our fast-paced, busy lifestyles. Self-care and self-love are becoming increasingly important, and women are making more time for themselves and choosing health. We understand this, and support this.
What Naturally Kjane stands for:
- Comfort - giving woman a beautiful and super comfortable second skin to enhance their own
- Effortlessness
- Confidence
- Individuality
- High quality fabrics, design and products
Risks & Challenges
There are very few risks involved in this project! The greatest challenge is the marketing of the product, and making sure it reaches the right audience who will want to try it and buy it, as opposed to buying the current activewear out there.
I am a Digital Marketer, specialising in Social Media Marketing, so I'll be able to successfully market and distribute my product using e-commerce platforms, including my own blog, Amazon, Etsy, Instagram and Facebook. I will execute a strong marketing campaign, specifically using social media, to reach young females looking for effortless, beautiful, comfortable athleisure that will make them feel more confident.
Other Ways You Can Help
If you can't contribute financially, I'd love if you could contribute by spreading the word! And sharing the Naturally Kjane message - comfort, confidence, quality :)