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Poochie's Hooch Urban Cidery, Helping Us Help Them

Supporting Labrador Dog Rescue Groups. Your Contribution will be a donation that will save lives.

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Poochie's Hooch Urban Cidery, Helping Us Help Them

Poochie's Hooch Urban Cidery, Helping Us Help Them

Poochie's Hooch Urban Cidery, Helping Us Help Them

Poochie's Hooch Urban Cidery, Helping Us Help Them

Poochie's Hooch Urban Cidery, Helping Us Help Them

Supporting Labrador Dog Rescue Groups. Your Contribution will be a donation that will save lives.

Supporting Labrador Dog Rescue Groups. Your Contribution will be a donation that will save lives.

Supporting Labrador Dog Rescue Groups. Your Contribution will be a donation that will save lives.

Supporting Labrador Dog Rescue Groups. Your Contribution will be a donation that will save lives.

Mary Paulson
Mary Paulson
Mary Paulson
Mary Paulson
1 Campaign |
San Diego, United States
$910 USD 29 backers
1% of $75,000 Flexible Goal Flexible Goal

Help Us Support Dog Rescue Groups Today


The Passion and Intention

Mary Paulson and Surinder Goode's personal missions are to begin a new journey within  San Diego community's craft breweries, wineries and ciders, to become one of the leading cider-makers, and utilizing their status as an advocate and volunteer for dog rescues, primarily with Labradors and Friends Dog Rescue Group by donating a 10% portion of profits from hard ciders to animal rescue charities.

  

Mary's business and life philosophy stems from a core belief in possibilities, and in believing that whatever you set your heart and mind out to do in life, you will accomplish your goals. She has proven this to be true by following her passions. First, as a touring and recording artist with two albums, then as a fire fighter retiring after 26 years of service, and as a LPGA Class A Golf Professional,  she has accomplished all of her past career goals.

Knowing that when one journey ends, another begins with new goals, new dreams, and new possibilities waiting to be challenged and fulfilled. In 2015, Mary found her life transitioning towards focusing on cider-making and volunteer work. Now her passion is to create great tasting hard cider, volunteer to foster rescue Labrador mixed dogs, and to become an active participant in her community in the North Park district of San Diego, CA.

            
Senior Bonded-Pair Spot and Poochie:  Picture taken just after being dropped off by their family at a High Kill Shelter in Los Angeles ages 8 and 10.
by Fusaro Photography

               

At the age of 50, all of Mary's past hard work took a toll,  her past injuries caught up to her, and health issues became a priority. It was time to take a time out and care for herself for a bit. Mary found herself in physical therapy for 11 months working on all her injuries and starting a new hobby making hard cider. She shared and tested each new recipe and flavor with her PT doctor and massage therapist until each flavor was perfect!   Now her focus has become fostering Labradors, rehabilitating from her injuries, and making hard ciders subsequently naming it, Poochie's Hooch!

                         

Poochie's Hooch is named after a foster Labrador mix dog named Poochie. She came to the rescue group as half of a senior bonded pair. Today, sadly, her mate, Spot, has passed on and Poochie is now 11 years old, alone, and most likely will never be adopted. She will be considered a "Foster Failure".  Mary and her business partner, Surinder, plan to give 10% net profits to Labradors & Friends Dog Rescue each year as a business charity, specifically to aid special funding for medical aid, medications, food and bedding for senior dogs.                                                                                                                            

             


This will be a contribution that will continue to give help to those in need.

These two hard working women guarantee that the money funded to aid in start- up costs for Poochie's Hooch Urban Cidery will be used tenfold for years to come in paying forward and giving to charities for animal rights, and specifically caring for senior dogs who are dumped in shelters by their "families" because they are too old or sick; moving away without them, or just don't want to be responsible for their pet any more. Rescue groups, like Labradors and Friends, pull these dogs out of High Kill Shelters and give them help, dignity, and hopefully, new loving families and homes every day. In 2015, LAFDR rescued 401 dogs in need.  But in the cases like Poochie, which are many, they are held in boarding facilities, or hopefully a loving foster home until they are adopted, or sadly cross over the rainbow bridge in loving arms.

                             


Surinder Goode has spent her entire career in the food and beverage industry.

In 1988 Surinder joined Harlequin Leisure Group as a manager of a chain of Indian restaurants in Scotland. From menu planning, décor, to hiring and training employees Surinder’s job encompassed all aspects of the restaurant industry.  In 1991, Surinder moved to the Middle East operating on board private flights for His Royal Highness. Traveling the world and expanding her knowledge of food and wines, she became involved in catering to an elite clientele.

After moving to San Diego, despite reaching corporate goals, in 2002, Surinder challenged herself by opening her first coffee kiosk to a demographic of disciplined, hardworking, patriotic individuals ... the U.S. Military ... a demographic that had not been catered to.

“After several months of operating, one of my dearest customers paid me a tremendous business compliment by saying, “Your coffee cart is known as the ‘water cooler’ on base”.  The “Water Cooler” became the model for business.


LOSE THE POOCH, DRINK SOME HOOCH

   

Mary created a healthy formula for her hard cider only containing 8 grams of carbohydrates and 8 grams of sugar with 280 cal in 16oz servings at 7.35% abv. To say she was pleased with these laboratory results would be an understatement, since most commercial hard ciders on the market today contain 19-26 grams of sugar in 12 oz. servings!  Poochie's Hooch is easy on the tummy and oh so yummy, because sugar-minded people are able to drink several servings without feeling any after-affects the next morning!

Using only natural and organic ingredients, it quickly became clear that this cider was special! The light, crisp, low sugar beverage was becoming a favorite at social events, parties, and get-togethers with friends and neighbors. The perfect alcoholic beverage at a Renaissance themed wedding.... Spiced Apple and Jaded Apple!
    

With 20 different flavored hard ciders, the feedback Mary continued to receive about her hooch from friends, neighbors, strangers, professional wine tasters and brew masters all told her to take her product to the commercial level with no reservations.  Open a cider house. Thus creating The Cider House, LLC    DBA Poochie's Hooch Urban Cidery.

"The Apple Mojito is amazing! Perfect to sip on a hot summer day or evening."

Quoting Rusty Figgins, "Keep the Pumpkin Spice on tap year round. They will come back for this cider."

That was enough for Mary to follow yet another journey towards yet another soon to be successful goal... Poochie's Hooch Urban Cidery.

The cidery will be located within the North Park District in San Diego, known as the Craft Brewery Mecca in the United States. Poochie's Hooch Urban Cidery will be the first cider house, not only among the high density craft breweries in North Park, but also in the entire city of San Diego. Those looking for something different other than beer while touring North Park establishments will now have Poochie's Hooch hard cider to enjoy!  This business is set up for success! Great product, Great location, Great successful business owners, and great passion for charity and community!

To quote Mary's past golf coaches and anyone who has worked with her on any project, "Action" is the one word to describe Mary Paulson. She does what she says she's going to do. She walks the walk, and talks the talk. With all of her high goals and aspirations, she has never given up and always saw each project to the end of every journey successfully meeting her goals. Poochie's Hooch will be yet another successful journey for decades to come.


What We Need & What We Are Asking
Mary and her business partner, Surinder, who has over 15 years owning and operating her current beverage business, are currently asking aid for $75,000 to help attain a location lease and order the fermenting equipment, in order to begin the Application process for Licenses and Permits, and ultimately,  to open a hard cider manufacturing business.  With the initial intent to start selling through a tasting room and manufacturing 520 barrels annually, then using annual profits to expand and open two more Tap rooms across southern California.  Opening an alcoholic manufacturing business comes with more red tape and paperwork at the Federal, State, and Local governmental levels than most new small businesses. Costs for legal fees and hiring Attorneys who specialize in the Wine/Cider/Craft brewery will cost $10-20k. Taxes, Insurance, Licensing and permits, and professional fees will cost $50k.  $100k will be spent on purchasing manufacturing equipment and supplies for a 20 Barrel fermenting system, building a customized cooling system, shipping and installing the system with professional  training by the manufacturing company; and  preparing the Cidery building itself for the fermenting tanks to meet regulations IE: Floor drains, cement weight-load platforms, electrical, plumbing, and Installing walk-in coolers and a freezer, will estimate a cost $30k. Our total Start up/Capital needs will be $200,000. But your help will keep the movement towards opening scheduled by March 2017, if not sooner.

In summary, The funding we are asking for will be utilized to get the actual Cidery up and running and producing, along with furnishing the tasting room and setting up a tap system for 10 flavors of cider available at one time year round. Because of the red tape in receiving licenses and permits from Fed/State/local governments, the most expensive cost will be Property lease and utilities. It will take at least 6 months from the time of the Federal TTB application process has started, 3 months for the fermenting equipment to be manufactured, 2-3 months for State ABC winegrowers permits to be approved, and a month and a day to make a batch of hooch until we can open for business. Yet another reason why many home cider-makers do not commercialize. You must have an address and location in the TTB application for wine manufacturing, as well as, show paperwork that the fermenting equipment is on order. This alone will cost approximately $100k for paying 6 months lease with a deposit and ordering equipment..

So what do we get out of it? $200k to show the Realtor, equipment manufacturer, and government entities we have enough funds in the bank to lease the property location we know we want within the craft brewery district of North Park, and to show TTB we are prepared to move forward to manufacture hard ciders. This will allow us to move forward with the rest of the business preparations by hiring contractors and professionals for building construction, permits, legal aid, etc. And to begin creating jobs in our community by hiring workers for the tasting room and Assistant cider makers.
 

                       

What do you get out of it? Aside from the perks we will offer for smaller contributions, we are also in a position to negotiate with donors offering $50k+. This will be discussed privately, and those seriously interested in higher propositions may contact us for the Secret Perks and will be sent to you.

We are truly looking for a win-win-win situation.

We want the rescued and non-rescued dogs to win, we obviously want our new Urban Cidery to win, and for believing in our cause, our passion, Mary's great natural pallet and cider making skills, and our sense of adventure we want you, the donors, to win too!  Whether it be a logo cap or branded flight board with glasses; a CD of Mary Paulson or a Private Professional Golf lesson;

       


 A Private Personal Training session with  Surinder.  A Private Tasting Party with your friends, or having your name recognized on the "Poochie" wall as a contributor for Dog Rescues; a good karma sticker, or just a heart-felt and grateful Thank You, knowing your contribution will be a gift that will continue to give and grow.  We want you to feel as much passion as we do to serve our community and help animal rights. 
            

Reaching our goal would be tremendous. But even if we only receive half of our needs, that still allows us to get the ball rolling. We can get into our building, get our applications sent in, get our manufacturing equipment ordered, and that will give us 6 months to find more funds to hire attorneys for unforeseen issues, And get the tasting room constructed and ready for a grand opening.

  

                   CHEERS!  


 Note from Mary:

As a retired firefighter, I have been looking to reinvent myself; to feel needed and a part of the community again. I want to help. I know I can do a lot of good for others who help needy animals every day. I got lucky and began making an incredible hard cider! The cidery alone will be a success because there are NO cider houses among the craft breweries in the North Park brewery district. There will be zero competition. A No-Brainer for this location and market.  Your money will help us to make hard cider, so that we can pay it forward and help the non-profit charities who help those tossed and dumped beautiful animals, and hopefully connect them with new loving families.  Thank you for allowing me to share Poochie's story, and explain why I'm so passionate about opening our urban cidery in San Diego.
Mary~



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    featured

    Last Chance to Pre Order!!

    $10 USD
    Coming to the end of the Campaign on July 30. Last chance to find a Perk, and this is the Best for last! $10 Voucher Perk will receive a Pre-Order of two 16 oz easy cap Bottles of Jaded Apple Cider. This is a one of a kind cider that will only be sold at the Cidery on tap, or from Pre-Orders from this Campaign. Get Your Hooch! Save a Pooch!
    Estimated Shipping
    September 2030
    0 claimed
    Ships to United States of America

    Thank You For Your Support!

    $10 USD
    A heart felt thank you and our assurance to you that your contribution for startup costs for Urban Cidery will be a gift that will continue to give and give for years to come in helping dog rescue group charities. Our passion for creating a healthy hard cider is knowing that we will be supporting rescue dogs, and continue in supporting those who aid in fostering, give medical aid, and volunteer to help those charity groups in doing their tough tasks to rescue unwanted, lost, and senior dogs.
    Estimated Shipping
    August 2016
    7 claimed

    JUSTbecause Album mp3. NOW!!

    $10 USD
    With your $10 contribution, you will receive Mary Paulson's 10 track album, JUSTbecause, in mp3 Format. You won't need to wait for a delivered CD package. Mary will personally send you, within 24 hours via email, her iTunes ready digital CD. Listen to Stef Burns on guitar (Huey Lewis & The News), Tom Hayes on drums (Robert Cray Band), Benny Rietveld on Bass (Santana), and many more great musicians from the Bay Area!
    Estimated Shipping
    June 2016
    3 claimed

    Bumper Sticker Perk

    $15 USD
    Get a one of a kind Poochie's Hooch Bumper Sticker! Pick either, "Lose the Pooch, Drink some Hooch!" or "Drink some Hooch to Help a Pooch!" Both will get people talking.
    Estimated Shipping
    July 2016
    1 out of 10 of claimed
    Ships to United States of America

    A Sincere Thank You!

    $20 USD
    A heart felt thank you and our assurance to you that your contribution for startup costs for the Urban Cidery will be a gift that will continue to give and give for years to come in helping dog rescue group charities. Our passion for creating a healthy hard cider is knowing that we will be supporting rescue dogs, and continue in supporting those who aid in fostering, give medical aid, and volunteer to help those charity groups in doing their tough tasks to rescue unwanted, lost, and senior dogs.
    Estimated Shipping
    August 2016
    2 claimed

    Mary Paulson CDs

    $20 USD
    Receive both Music CDs, Mary Paulson "Just because" and "Ballads & Blues". You can hear samples from the Albums at: http://www.radioindy.com/bands/6029/audio.php A variety of songs from rock n roll, blues, to ballads with a little country madness to keep you on your toes!
    Estimated Shipping
    August 2016
    0 out of 100 of claimed
    Ships to United States of America

    $25 Gift Card

    $25 USD
    This gift card will entitle the holder to receive $25 in products from Poochie's Hooch Urban Cidery redeemable after the Urban Cidery Opening date. Items to be considered redeemable are: In-house tasting purchases of any cider on tap; Merchandise for sale in the tasting room; merchandise for sale on line from website that will be developed by the soft opening. Redeemable after opening day.
    Estimated Shipping
    February 2017
    2 out of 1000 of claimed

    Good Karma Card

    $25 USD
    Allow yourself the joy of knowing that your contribution to help get this new business off the ground will be a great part in helping 100s, if not 1000s of rescued dogs for years to come. How could you not receive a Good Karma Card for helping in a way that will continue to give?! Allowing us to share a portion of our annual profits to Labrador and Friends Dog Rescue group every year we are in business. Among other things, providing senior dogs with a guaranteed place to stay and medications.
    Estimated Shipping
    August 2016
    0 claimed

    Deluxe Good Karma Card

    $50 USD
    Allow yourself the joy of knowing that your contribution to help get this new business off the ground will be a great part in helping 100s, if not 1000s of rescued dogs for years to come. How could you not receive a Deluxe Good Karma Card?! Allowing us to share a portion of annual profits to Labrador and Friends Dog Rescue group every year we are in business. Providing senior dogs with a guaranteed place to stay and medications, you will be on the VIP listing for special events and discounts.
    Estimated Shipping
    August 2016
    0 claimed

    $50 Gift Card

    $50 USD
    This gift card will entitle the holder to receive $50 in products from Poochie's Hooch Urban Cidery redeemable after the Urban Cidery Opening date. Items to be considered redeemable are: In-house tasting purchases of any cider on tap; Merchandise for sale in the tasting room; merchandise for sale on-line from website that will be developed by the soft opening. Redeemable after opening day. You will be on the VIP listing for special events and discounts.
    Estimated Shipping
    February 2017
    1 out of 1000 of claimed

    Private LPGA Golf Lesson in SD

    $75 USD
    Receive one private 1-hour golf lesson with Mary Paulson in Southern California, LPGA Class A Coaching professional. Work on short-game or long game, You will have your choice of focusing on Physical, Technical, Mental, or emotional elements. Mary works with, and coaches, all levels from Professionals to 7 year old beginners. Help this cause for the Urban Cidery, and Mary will help you with all your golf needs. www.TotalApproachCoaching.com for more of Mary's credentials.
    Estimated Shipping
    August 2016
    0 out of 100 of claimed

    Private Personal Training

    $75 USD
    Receive one Private workout from Body Works ACE Certified Trainer & Youth Fitness Expert, Surinder Goode. You can make arrangements to either have Surinder come to your home for a private session, or you can choose to have your private session at her Gym. Sessions are also available in the North Park area at TAC Gym where you can enjoy a cold fresh pint of Poochie's Hooch with Poochie herself after your workout!
    Estimated Shipping
    August 2016
    0 out of 100 of claimed

    Gold Good Karma Card

    $100 USD
    Allow yourself the joy of knowing that your contribution to help get this new business off the ground will be a great part in helping 100s, if not 1000s of rescued dogs for years to come. How could you not receive a Gold Good Karma Card?! Allowing us to share a portion of annual profits to Labrador and Friends Dog Rescue group every year we are in business. Providing senior dogs with a guaranteed place to stay and medications, you will be on the VIP listing for special events and discounts.
    Estimated Shipping
    August 2016
    0 claimed

    Branded Flight Board Package

    $100 USD
    Receive one hand-crafted branded flight board with the Poochie's Hooch logo and 4 -5oz glasses. A $25 Gift Card to be redeemed in the tasting room, or on-line, and a logo Baseball cap. Your contribution providing senior dogs and injured mistreated dogs with a guaranteed safe place to stay, medications, food and compassion, you will be on the VIP listing for special events and discounts.
    Estimated Shipping
    February 2017
    0 out of 500 of claimed
    Ships to United States of America

    Deluxe Flight Paddle Package

    $200 USD
    Receive a hand-crafted branded set of 2 flight paddles with 5 oz tasting glasses in your choice of white oak, pine, or birch wood. A $100 gift card available to purchase anything from the tasting room, and on-line, redeemable after opening. A logo baseball cap and become a VIP member for the Listing of future specials and events.
    Estimated Shipping
    February 2017
    1 out of 300 of claimed
    Ships to United States of America

    Name Recognition Wall

    $250 USD
    The tasting room has a "Poochie Wall". Photos of her, along with her peers, will be spotlighted. On this wall will be a Name Recognition section, where your name (along with your Pooch) will be included on a plaque for contributing to the Cidery as an ongoing source for charity to Dog Rescues in California. Providing senior dogs with a guaranteed safe place to stay, food and meds until they're adopted, be on the VIP list for special events and discounts. You will receive a photo of the wall.
    Estimated Shipping
    February 2017
    0 out of 500 of claimed

    In-Home Tasting party for 6

    $300 USD
    That's right! Can't wait to try the hooch? Then let us come to you! This is for anyone living in the Southern California area, and locally in San Diego, CA. Invite 5-6 of your friends over and host a tasting party of our current Hooch flavors in stock. You supply the home and friends, and we'll supply the hooch and the experience! Redeemable anytime after the end of this campaign and before The Grand Opening 1/2017
    Estimated Shipping
    August 2016
    0 out of 8 of claimed

    Platinum Good Karma Card

    $500 USD
    Allow yourself the joy of knowing that your contribution to help get this new business off the ground will be a great part in helping 100s, if not 1000s of rescued dogs for years to come. How could you not receive a Platinum Good Karma Card?! Allowing us to share a portion of annual profits to Labrador and Friends Dog Rescue group every year we are in business. Providing senior dogs with a guaranteed place to stay and medications, you will be on the VIP listing for special events and discounts.
    Estimated Shipping
    August 2016
    0 claimed

    Private Tasting Party for 6

    $600 USD
    You and 5 guests are welcome to your own private 2 hour tasting party inside the Cidery. Party includes a brief tour, tasting 4 new flavors in progress not offered in the tasting room. Private open bar served with pared Nibbles to eat ending with swag bags to send home with you. As your gift provides rescued dogs with a safe place to stay and medications, you will be on the VIP listing for special events and discounts. What a great way to spend an afternoon or evening when visiting San Diego!
    Estimated Shipping
    February 2017
    0 out of 25 of claimed

    Private Tasting Party for 10

    $1,000 USD
    You and 9 guests are welcome to your own private 2 hour tasting party inside the Cidery. Party includes a brief tour, tasting 4 new flavors in progress not offered in the tasting room. Private open bar served with pared Nibbles to eat ending with swag bags to send home with you. As your gift provides rescued dogs with a safe place to stay and medications, you will be on the VIP listing for special events and discounts. What a great way to spend an afternoon or evening when visiting San Diego!
    Estimated Shipping
    March 2017
    0 out of 25 of claimed

    Private Party for 20 in Cidery

    $5,000 USD
    Enjoy hosting a private party or event with 20 of your closest friends inside the Cidery, tasting new batches of hard ciders not yet offered in the general tasting room. Offering an open bar, and take over the Cidery for 4 hours! We will gladly close down the Cidery for an evening for your private event because you were willing to contribute to our new business today!
    Estimated Shipping
    February 2017
    0 out of 10 of claimed
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