Introduction
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The Problem:
Weather protection is one of the biggest industries in the world and one of the most important facets of daily life. It consumes the news and determines what we will wear or bring with us everyday when we leave our home.
We can land a rover on a comet and design an ultra thin smart phone but we are still relying on two antiquated products for our complete weather protection needs -- the umbrella and the raincoat & hood!
Let's face it our current weather protection gear --- just isn't doing the job!
Although the umbrella is most widely known for inverting it is not the biggest problem. The major drawback with the umbrella is; You Have to Hold It!
And for our only current hands-free solution; the raincoat --- well most would agree it is a far cry from an acceptable one. It provides limited protection at best and doesn't provide any protection for anything you are holding or using; i.e phone,
camera etc...
Most everyone can imagine a time they wished they had a true hands-free umbrella whether working or just doing everyday basic activities.
Are you tired of this?
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Sun protection! If so, then you are going to love this!
The Solution!
An Idea is Born!
Several years ago while
sitting in a coffee shop in NYC on a miserable rainy windy day I began
to take notice of how everyone was struggling with their umbrella. I
also noticed the faces of those working who were relying merely on a
raincoat. It was at that moment an image appeared in my mind of what an
alternative weather protection device/umbrella should look like. I ran
to a desk and sketched it.
Alan Kaufman -- Founder
Introducing Nubrella
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"Nubrella is a breakthrough product innovation. It is a Hands-Free, Inversion Proof -- new weather protection device conveniently worn backpack style!"
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Nubrella launched it's initial 'bubble" like model which was presented on the hit TV show Shark Tank. But the Shark's were a little too greedy so we didn't end up doing a deal.
Although this design was successfully sold in
82 countries with significant feedback it became very apparent we needed return to the design table.
Customers around the world loved the hands-free but found being fully enclosed in bubble
was;
overkill protection, did not allow for communication with others, impaired vision and was a bit 'dorky' looking. And we agreed!So Nubrella was redesigned and we
met all of our design goals and more!Our new model is being hailed as;
The Ultimate User-Friendly backpack style worn open-front Hands-Free & Wind-Resistant umbrella design.Our new design provides protection against; rain, snow, wind and sun! Millions still hold an umbrella to block the sun. Nubrella finally offers these users a hands-free solution as well
eliminating the tiresome act of
having to hold an umbrella and offers
far superior protection over a hat.Nubrella could be the next
"MUST HAVE ITEM" -- added to your current arsenal of weather protection gear and apparel.
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Final streamlined look of Nubrella (yet clear panel stops at eye level)
How It Works:
Nubrella is designed to be conveniently
worn backpack style and simply
function like a hood going back and forth when needed.
When not with the simple press of a button the canopy springs back behind you and stores down you back like a hood --
eliminating the need to carry anything!With Nubrella's patented clever extended aerodynamic canopy wind simply flows over and around the canopy
completely denying any ability to invert. We have also designed the canopy to be very stabilized to manage strong winds.
In addition Nubrella has extended out the coverage in the front
to cover the use of smart phones and tablets. Finally with with extended coverage on the sides and rear it blocks wind chill
keeping the user significantly warmer! Nubrella is ideal for a snowstorm -- go ahead and shovel or walk and be completely protected...
Where & When?
Yet to fully understand Nubrella and its value propositions it is designed for those who
have to be outdoors for extended periods of time whether working or just doing everyday basic activities. It is not designed to replace your traditional umbrella to run tot the car or other very simple uses......
With this said with feedback from the customer and our own study we have identified over
100 applications/usages in the commercial and recreational fields.
Here are just a few;
Recreational:
- Riding a bike/scooter to work or school
- Standing at a Parade(Macy's), speech/rally, in a long line (Apple store)
- Walking the dog(s)
- Tailgating at major sporting event (NASCAR, NCAA, MLS, NFL etc..)
- Using a wheelchair/crutches/scooter/ Segway
- Hiking, fishing, hunting, walking for exercise
- Pushing the stroller, soccer mom who wants to text and drink coffee
- Commuters waiting for bus or train
- Shoveling snow
- Sun protection
Commercial:
- Delivering the mail, crossing guard, meter maid(ticket)
- Professional photographer
- TV Cameraman
- Security Personnel
- At Disney or other theme park
- Construction workers
- Surveyors
- Scientist/Biologist/Geologist
- Agricultural workers/landscaping
- Airport ground crew
- News, Sports & Weather reporters
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Sizes & Color
Nubrella will launch with a one size fits
all. Nubrella can be adjusted with the straps for a comfort fit. adjustable with the backpack straps so it should fit most
all. Nubrella plans several other sizes in the near future, i.e children, extra large...
Initially Nubrella will have a UV sun reflective black waterproof material. Yet, as seen in the illustration Nubrella will have one clear panel in front for perfect vision and the sides clear for excellent peripheral vision.
With a minimum quantity order Nubrella can be made of any color. design or logo/branding; i.e. camouflage, Nike, pink etc....
Is this Revolutionary?
Well, we will leave that up to you, but we certainly think so! Why? Because we are delivering a solution
to a huge unmet
need in the market.
Everyone can imagine a time they wished they had a real Hands-Free umbrella.
The Timing couldn't be better!
We now live in a technological society where everyone is completely dependent upon smart phones and tablets both in the workplace and recreationally. More than ever we need our hands-free and our devices protected!
With Nubrella go ahead and use your I-Pad as a Terminix employee. Or watch your child play soccer while taking a video or drinking your coffee and talk, or walk to school or work and text away....
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Nubrella is poised to change weather protection forever.
Finally people will have an alternative product to turn to that offers
far superior protection over the raincoat and
relives those tired arms from having to hold up an umbrella.Major News:
Nubrella is extremely proud to announce we have just been granted a Utility Patent in the US and have filed our PCT applications providing international protection.
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This is a significant milestone for the company.
Nubrella now
owns the only patent in the world for a true
'wearable'
Hands-Free umbrella!
Other Models/Accessories:
Nubrella-Pack
For those who require a backpack with their Nubrella, we have designed a custom Nubrella backpack in the rear. Once you get where your going --- snap it off and you have a full standard backpack.
Why Our backpack?
Due to Nubrella's extensive engineering for stability and fit to add a backpack it needed certain weight and size dimensions to attach to Nubrella. So your own backpack simply won't work.
Yet, we will be offering our backpack as an accessory at a considerable discount vs. the same backpack you would purchase in a store.
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(simulation may vary in size and color)
Nubrella Sport: Coming soon
A streamlined version for use inside sport stadiums around the world. Nubrella will be working with the NFL, NASCAR, World Soccer Federation and the NCAA to get approved for use inside the stadium and have your favorite team logo or driver on the rear.
Also Coming soon -- Nubrella Kids
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Parents will love Nubrella kids. There are no sharp points or rods that can be considered dangerous. Also because it is worn much less chance of them losing it.
Finally coming soon - Nubrella Mobile
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We will be adding Bluetooth wireless technology so you can communicate or listen to music completely Hands-Free as well.
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We ask; "what would you rather do?"
USE OF PROCEEDS
Your contribution will allow us to complete the tooling process - approximately 60 days. Once completed samples will be approved and we will be ready for immediate manufacturing.
We plan to have Nubrellas in your hands (or should we say no hands needed) in early 2015 March-April.
We already have many prepaid customers waiting and many others on a list to be contacted once our new design is ready. The retail price for Nubrella will be $99.99. I can assure it it is worth it and we will guarantee it for life!
We also have many Fortune 1000 companies, international resellers, the largest on-line retailers, mass retailers and major media all waiting release and samples.
It's been a long road
I personally have invested hundreds of thousand of dollars along with some friends and family to bring Nubrella to where it is today.
In addition I have dedicated and sacrificed 11 years of my life committed to bringing change to this overlooked industry.
Many said it couldn't be done and only companies can bring such innovation to market. Well I have turned the non-believers into believers.
I now just need a little help from you to get Nubrella's new design over the finish line and take the world by storm!
Weather protection is ripe for innovation. This industry has remained overlooked far too long.
With a pledge you can be part of the Nubrella story.
In return for your gracious support we are going to offer you the ability to purchase one or more now at a considerable discount ($49 down from $99.99 - a 50% savings)
With your purchase you will be guaranteed to get one first from our initial production run even though we are already oversold with other sign ups. So you will be the envy of all your friends, family and the unknown...
We've Done This Before
Nubrella launched it's initial 'bubble' like design several years ago. We have worked with the leading product design & engineering firms
in the country, developed full set of CAD and 2D drawings, completed
tooling, patented, sourced manufacturing partners, fulfillment partner,
built an e-commerce website and shipped to 82 countries.
So Nubrella 2.0 will only be easier. We have learned a lot from launching our first design. We know what to look out for, how to properly plan, execute and deliver a very high quality product.
Risks & Challenges
There are always risks and Nubrella has risks as well.
Yet, we are confident the risk levels are quite low. This is mainly due because all the hard work is done and Nubrella is ready fro immediate tooling and manufacturing.
Most all risk is tied to timing. We have to approve tooling and can not control how busy our manufacturing partner may be at the time of our orders. Yet with current relationships we will receive priority and have a representative in China to help insure the entire process.
Other Ways You Can HelpIf you are unable to make a pledge just spreading the word will be extremely helpful. Given the amount of usages for our hands-free umbrella designs everyone is a potential customer.
So just using your social networks to tell all your friends about Nubrella can help us as well.
As the Founder I personally want to thank you for viewing this presentation and of course for any pledge you make.
My dream is just around the corner where I will see Nubrellas enhancing peoples lives whether working or just doing everyday basic activities.
I have a special milestone I want to reach. With help from corporate America I hope to be able to
donate many Nubrellas at the Walter Reed medical center to our wounded heroes who are confined to a wheelchair, blind or other where Nubrella will make their life just a bit easier.
Thank you in advance,
Alan Kaufman - Founder & CEO