Introducing Nuorikko
See the Spring 2018 Collection
The Bridal Landscape
Last year, there were 2.2 million weddings in the U.S. which is an average of over 6000 weddings every day! The bridal industry is a growing market, but, like other traditional retailers, many bridal gown manufacturers are struggling or even going out of business. The modern bride is more interested in individuality than tradition, and there is too much importance assigned to a wedding gown for her to compromise on an experience or a product she doesn’t feel is right for her.
Nuorikko is empowering the millennial bride.
We are bringing some of the best elements of the custom design process to the mass market, creating an experience that is simpler, faster, less expensive, and more personal.
Not every bride has the option of going custom, or the vision to create a gown from scratch. Most brides simply want better options for a style they feel beautiful and comfortable in.
The Benefit to the Bride
Nuorikko is the first brand in the bridal market to combine a unique, customizable product, technology-focused manufacturing, and interactive sales tools.
We deliver a customized product in less than half the time it takes our competitors to deliver a standard gown.
Its the bridal gown, evolved. The millennial bride is a savvy and discerning customer, and she wants this type of hands-on shopping experience.
Customizable Separates + Powerful Technologies = Empowered Brides
The Evolution of the Bridal Gown
Nuorikko’s unique product is not a custom gown, neither is it a traditional made-to-order bridal gown. Its better than either of these models. Our line of mix & match separates, with customizations on every piece, gives you the ability to choose your silhouette, style, and options such as neckline, sleeve, train, and fabric. With only 15 pieces, there are more than 8000 potential combinations.
Nuorikko does not use traditional made-to-order manufacturing. The line features bespoke, premium materials and trims, and our standard, variable option system creates a gown that is unique and quick to produce, otherwise known as mass customization.
All of our products are exclusively manufactured in the U.S.
Custom designed lasercut lace being cut to order in Denver, CO
We are actively promoting technology based, sustainable manufacturing, and employing talented artisans and craftsmen in Denver and Los Angeles to make our products.
Modern, technology-focused apparel production in L.A.'s fashion district
The Product: A Customized Gown
How it works:
Our line of mix & match separates is designed to be far more than just tops + bottoms. Its a unique mix of silhouettes, fabrics, and options that can be styled together in just about any combination a Nuorikko bride can imagine.
Each piece has its own specific set of standard variations, giving even more flexibility and individuality to the finished look. Depending on the piece, you can choose to add or remove a train, sleeves, or embellishments, or change a neckline or hem length to suit your body and your style.
We are the first bridal brand to give the bride the freedom to create her own gown without burying her in decisions and options. Its not a true custom gown, its better. Our U.S. made, mass customization model means that you will have your unique, finished look delivered in only 8-11 weeks.
Using Technology to Enhance the
Shopping Experience
Retail is on the cusp of a very important evolution. The modern consumer is demanding an experience that gives them a connection to their purchase, which for many millennials equates to technology and social media. There are many, varied examples of this trend:
“Technology has advanced to the point where the ability for brands to reach consumers directly is not only possible, it’s preferable.”
- Business of Fashion
“Customisation as the original fashion and beauty strategy has recently been put on steroids by technology, and we can expect that this AI- and data-fuelled trend is only going to continue.”
- Fashion & Mash
“The choice no longer needs a ‘bridal label,’ It should just be cool clothes.”
- New York Times
Nuorikko’s technology-based customization is not only the future of retail, and a perfect fit for a modern bride’s needs, it's a sustainable, responsible method of production that reduces overhead and waste, while allowing our customers to have more input into what they’re buying.
It's a win-win.
We have designed a build your own gown tool that will be used on our website, mobile apps, and in interactive large-scale touchscreens at trunk shows and events, giving the bride control over her look and connecting her with our product.
A New Way to Shop for Your Bridal Gown
Nuorikko’s technology takes guesswork out of bridal shopping by showing you how your gown will look on your body, in your size. We’re combining customizable product with augmented reality so you can virtually try-on the pieces you design.
Nuorikko's online Build Your Own Gown Tool lets you style your look in a one-page, interactive experience. You see exactly how your gown will look with the customizations you choose, on your body. The tool then tells you which sizes to buy based on your intended fit.
Responsive Mobile Integration of BYOG Tool, including fit & sizing suggestions
The mobile app is also used in Large-Scale Interactive Touch Screens
Meet the Founder
My name is Kaitlyn, and I am not only the CEO & Founder of Nuorikko, I am a former frustrated bride. 10 years ago, I made my own wedding gown because I couldn’t find any options on the market that even came close to suiting my personal style. Then, as my 10th anniversary and vow renewal approached, I found myself even more frustrated with the lack of options on the market that allowed for individuality, or for that matter, a positive shopping experience. I decided it was past time someone set to work updating the stagnant niche that is the bridal gown market, and Nuorikko’s concept was born.
Custom Nuorikko Design, 2017
With over 13 years’ experience in design & line creation for a variety of custom, couture and ready-to-wear products and brands, I know the ins-and-outs of the apparel manufacturing industry, and my knowledge, background, and contacts are perfectly suited to bringing a customizable product to the mass market.
Why are we on Indiegogo?
We need your backing to help us build our first version of sales technologies, launching a platform that we will leverage to not only enhance the bride’s shopping experience, but build a more efficient and sustainable production model. By supporting our development of this first version of our technologies, you are supporting the evolution of the bridal industry into an experience that better serves our brides, connecting them to their purchase, and helping to scale the mass customization model to deliver our modern product through increasingly efficient and sustainable U.S. production.
Our product is newly launched, available for purchase, and gaining traction in the marketplace.
Nuorikko's concept is literally going to revolutionize the bridal industry as we know it!
Help us create the experience and technology to empower the millennial bride. Nuorikko is the first brand of its kind with the solution to the bridal market’s stagnation. This is the future. Support the crowdfunding campaign, and you not only become part of revolutionizing the bridal industry, you get access to exclusive, custom designed products that are not sold anywhere else.
Unique Perks Handmade in the U.S.
Our business is focused on U.S.-based craftsmen and modern production. This means that our products are carefully crafted, high quality goods, and that our overhead remains low. But our commitment to U.S. artisans doesn't stop with the production of our gowns.
We are offering you a line of laser cut, custom-designed accessories that is exclusive to this campaign!
With prices ranging from 30-70% off the valued retail, they are the perfect way to own a piece of the Nuorikko brand. Each piece is crafted by Denver, CO artisans and made to order from premium leather or lasercut lace.
Nuorikko Leather Bundle, created in collaboration with iCaro Designs, includes makeup bag that is only available with purchase of this perk
Our collaboration with iCaro Designs features raw leather, artisan designs, and details including genuine suede lacing & lasercut logos.
Quality construction & detailing. Metal hardware and carefully crafted closures.
Our exclusive, handmade Lasercut Lace Headpiece is a great addition to your bridal style, and only available on Indiegogo!
One-of-a-kind lasercut lace veil. Take your bridal style to the next level! Only available on Indiegogo!
FAQs
Q: How are the funds from the campaign going to be used?
A: We have already contracted a developer to create and implement our Build Your Own Gown tool, and we will immediately begin working on the development of technology once the campaign funds are received. Our first focus will be to implement this technology on our website, then we will build a custom app that also integrates smart fit recommendations. In addition to making it easy to shop Nuorikko from your mobile phone, we will utilize this app as a sales tool in interactive touch screens for trunk shows and other events.
Q: I want to support Nuorikko, but I can't buy any of your products right now. What else can I do?
A: Thanks for your support! We need enthusiastic advocates to help spread the word on Nuorikko as much as we need funding to develop our technologies. Your help to share us on Facebook, Instagram, Pinterest, among your friends, family or customers, and across any other platforms you use is also incredibly valuable to us!
Q: How long after the campaign ends until I receive my products?
A: Production for our custom designed accessories will be complete within 100 days after the campaign ends. These are handmade, artisan goods, and it takes time to make sure they are created with the quality we expect.
Q: What shipping method will you use?
A: Orders will be shipped using the most efficient ground carrier for your location. If you prefer a faster method, please contact us and we are happy to arrange the carrier and method of your choice at your cost.
Q: What is your return policy?
A: Every Nuorikko product is made-to-order specifically for you, so we cannot accept returns. We do guarantee our quality and construction, so if there is a verified quality issue or defect, we will replace or repair it at no charge to you. If your garment doesn't fit, that is not considered a defect, so make sure you're ordering the size that suits you best (try booking a consultation with a personal stylist to make sure)!
Q: Does this apply to the custom-made leather bags for the campaign?
A: Yes it does. We are confident in our partners and artisans, and stand behind our promotional products the same way we stand behind our gowns.
Q: There is a quality issue. What do I do?
A: You must contact us within 10 days of receiving your order with any quality concerns or issues. A personal stylist will walk you through submitting photos and details of your concerns, and determine if there is cause for a repair or replacement. Then we will work with you to get the issue corrected as quickly as we possibly can