PINK and BLUE - pure natural energy drinks
We're ready to go ! But, now we need your support !
We have spent countless hours in researching & developing these very special designed drinks and working hard with different food specialists, but finally we have something that we are very proud of ! We can’t wait for you to experience your first PINK and BLUE pure natural energy drink and tell all of your friends about it.
Now is the time that good enough isn´t enough, because when Quality and Passion meet something extraordinary is created.
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With PINK the first drink development is already done and already paid by ourselves. We have tested the final taste with everyone we could find around us and the feedback was overwhelming. Now we are asked on a daily base, when the first drink is available - throughout the world !
So we have to take the next big step and we need your support to get PINK to our first large scale production run, which is about 10k € (comparable to 10k US$).
As you can imagine, as a small startup company we have to deal with big suppliers (ingredients and production equipment), which, you can imagine, is always a big challenge.
Give us the opportunity to live our dream by funding us! And we invite each one of you to become part of our PINK and BLUE community and to create the next generation of healthy dinks with pure natural energy - together. We can achieve something special !
If we reach more than the expected goal of 10k, you will also make the development of BLUE come through. Energy drink lovers around the world - be united and show your power.
Your search for the perfect drink is over
- 100% pure natural ingredients
- BIO and Vegan (certified)
- Free of gluten and lactose
- Reduced calories
- No artificial, unhealty additives
- Supports maximum performance
- Great refreshing taste
- Made in Germany
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The Opportunity
PINK and BLUE is combining the megatrends healthy and mindful living, gender shift, individualisation and the power supply to your body for your maximum performance.
Instead of using bad tasting, artificial drinks to support todays fast-paced life, PINK and BLUE offers the best drinking experience according to your individual needs.
Megatrends
Healthy Living
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Health is not the opposite of sickness anymore, it is even more the awareness for the balance of our individual lifestyle. Conscious and healthy living is the key of well being.
Gender Shift
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A change within the current male dominated world is happening into a more balanced, emancipated life between men and women and the realization of personal and career goals with new relationship models.
Individualisation & Design
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In a community which gives us more and more individual liberty, but at the same time pressing us more and more for decisions, values are changing and people are aiming for more individuality amongst the mainstream.
Target Groups
Millenials
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•25-34 (targeting 20 +)
•Digital Natives
•Dual Identity (work at day | party at night)
•Embracing life to the max
•Impulsive
•Not looking for a Boss
•Entrepreneural Minded
•Highly Social
•Interested in sustainability
Gen-xers
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•35-49 (targeting 30 +)
•Parents, Empty Nesters or DINKs
•Active | Fast-paced
•More health concerned
•Mentally and physically exhausted
•On-the-go
•Daily stressed
•Known as family „Superhero“
•Weekend warriors
... we're building a brand, with an essence of premium design
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We build a true lifestyle brand by immersing ourselves, daily, into that lifestyle. To build a brand unlike any other in the category... where healthy living meets Californian design !
Risks & Challenges
Our primary risks are that the market is over saturated and the taste does not fit the expectation of the consumers. The clever marketing of the multi billion dollar companies is trying to split the market shares between only 3 companies, but the taste is perceived as chemical / artificial by most of the people.
Market Expansion
The global energy drink market was worth USD 39.7 billion in 2013 and it is expected to reach USD 61.7 billion by 2021 at a CAGR of 5.8% over the forecast period. Besides the US market opportunity there is the fast growing Asian and African market. Additionally, due to our team’s deep roots in Europe, we are confident that smart European expansion will also be an important growth chance.
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Timeline
We will have PINK and BLUE pure natural energy drinks ready just in time for you, wherever you are. So go ahead and support our dream to become reality.
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We're ready to go ! But, now we need your support !
As PINK is already developed, we need your support to get to our first large scale production run. Give us the opportunity to make our dream become reality. We are just one small step away.
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Other Ways You Can Help
You might not be able to support us with funds, but that doesn't mean you can't help:
Ask your friends to get the word out and make some noise about PINK and BLUE.
It would also help to use the share links at the top of the page to the social media platform of your choice !
Consider making a donation to Viva con Agua on your own and help those without access to clean water around the world.
Thank you for reading and we hope you join us in making PINK and BLUE become reality!
Contact Us Directly
Got questions about PINK and BLUE ?
Email us at info@pink-blue.eu
Visit our Instagram page
Visit our Facebook page
Visit our Twitter page
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A Special Thanks to...
Jacky Bourne — for being such a talented athlete and model
Felix Weinert - for being such a smart movie business man
Fabrice Weber — for being such a great videographer