What is PURE about?

We are a team of young gentlemen, passionate about creating a brand that serves one single purpose:

Creating high quality every-day products tailored towards real gentlemen.

PURE as a brand stands for attention to detail, environmental responsibility and the unforgettable feeling of what life is really about: The enjoyment of being a gentlemen, no matter what type of man you are.

The message of PURE is simple. We are uniting all gentlemen out there that live up to a certain codex recently suppressed in our modern society:

• We are good for our word.
• We are courteous and understanding.
• We are classy, and live up to our standards.
• We treat everyone and everything with respect.
• We work hard to make our and the lives of others better - every single day. 

PURE Premium Detergent for Men is just the beginning. Our laundry detergent stands for a autonomous, modern, and responsible gentleman that wants to use a simple, but premium product.

Come and join our community. Let's make the great codex of real gentlemen flourish again. Let's make the world a better place. Let's care again!

Gentlemen, spread the word:

LET'S REDEFINE GENTLEMEN!

Gentlemen, jump on board and help us with the first step:

-> Back this campaign to bring PURE Detergent to every gentleman's hand. <-

Gentlemen, here is what you get: 

Let's make it simple: With your financial support, we are bringing PURE Premium Detergent for Men to production.

With our funding goal of 3.000 EUR we will produce exactly 300 units and send them to our initial customers. 

PURE Detergent has been in development for over one year. Here is a short wrap up of what we took care of:

• We worked together with a local, but very experienced soap manufacturer MADE IN GERMANY which was founded nearly 110 years ago.  We decided to use a very eco-friendly but effective detergent that gets rid of any grime and that suits any fabric: PURE Detergent is simple and it works perfectly on cotton, silk and synthetic fabrics of any color! PLUS: All ingredients are carefully selected, completely bio-degradable and economical. The concentrate provides  up to 25 loads on a single 1.0L canister.
• We tested almost 100 different scents to get it just right. Now we are sure that PURE Detergent smells right before and after doing laundry. The scent is neither too faint nor too pungent. It smells fresh, but clearly masculine and defines a real gentleman. It fits well with all the other perfumes that you might use and works on every fabric: Whether shirts, towels, bed sheets, or underwear: PURE Detergents defines what being a man is all about and totally separates itself from all the laundry detergents on the market.
• We have redefined laundry detergent packaging: PURE Detergent comes in a completely recycable but classic and generous tinplate canister wrapped in a beautiful black label with a lot of attention to detail. Have a look for yourself!

We have reinvented a laundry detergent being simple and easy to use. With PURE we are simplifying the lives of any gentlemen doing their laundry, 100% worry-free:

Our supply chain is already secure: We have already validated all suppliers and tested many prototypes. PURE Detergent is now ready to go and is waiting for only one last thing:

FOR CLASSY GENTLEMEN THAT WANT TO GET THIS MISSION GOING!

We have divided this campaign into three different and simple perks: The more you buy, the greater the discount!

PERK 1: Get 44% discount on one canister.

PERK 2: Get 50% discount on two canisters.

PERK 3: Get 55% discount on three canisters. That's it. Cheerio.

Shipping will commence early next year and we promise to ship by March 2018 at the latest!

What's next?

By backing this project, your help doesn't stop with bringing the first premium laundry Detergent for real Gentlemen to the market. The mission is much greater and you, Gentlemen, are helping with something much bigger here:

PURE will become a brand! A brand designed to fit the needs of real Gentlemen. A brand designed to redefine the modern gentlemen. A brand to bring back the gentleman's codex that has been recently diluted.  

Our team consists of very experienced entrepreneurs that have been working in the cosmetics sector for many years, generating millions of revenue. We already have several more products in the pipeline that will all be released serving one single purpose: 

Creating high quality every-day products tailored towards real gentlemen.

Risks & Challenges

Our team has worked hard to eliminate all major risks. Nevertheless, there are a few that we want to share here:

• A laundry detergent is a low price but heavy product. We hope we calculated all shipping costs correctly to get this amazing product right to your hands, anywhere and anytime.
• We don't know the exact demand we will generate kicking off PURE on Indiegogo. Nevertheless, we worked out a plan for any scenario.
• We have tested the product with many great people, who all loved the product! We are looking forward that you do as well!

Gentlemen, spread the Word!

Let's REDEFINE GENTLEMEN!