We saw how common it was for cats to enjoy climbing – and for their humans to feel left out of that activity altogether. Rather than waiting around for someone else to come up with a solution, we got to work and asked ourselves where the two species' interests crossed paths.

By owning one set of Purrini PlayMate, you can build it into any configurations you like. Cottage, tree, castle or playground...you name it! 

Whether they like being up high, or like hiding in closed-in spots, you may change the configuration as their moods change and never get them bored.

Purrini PlayMate helps you save the expense on various pet products and never bores your pets as you could change the configuration very often. 

The blocks are engaging enough that they can reinvigorate your family's bonding time. From pre-schoolers to middle-schoolers to adults to seniors, anyone can find something to smile about, when you fill your afternoon with a little human-animal bonding time – and PlayMate is excellent for that.

Any time you pull out your PlayMate, you get to pull out your creativity as well. You can change your PlayMate, figuring out another configuration – and another, and another. You can even chat with other pet owners to exchange your ideas, turning PlayMate into a community effort.

As groundbreaking as it is, PlayMate doubles as a storage device. You can use the individual pieces to store your other pet's toys or anything else that is lying around your house. Isn't great for the home storage solution?

Focusing on accessibility, we have created PlayMate to break down into its modular pieces quickly so you never need to feel attached to any of your creations. It also works as a perfect solution to help the rescued kittens with their adjustment to family living.

Now you don't have to worry about pills from naughty kids and equally naughty pets. The Purrini Playmate panels are 100% water-resistant.

Made of eco-friendly felt, stainless steel frame and waterproof plastics, the panel weights less than 6oz each and still holds pets up to 32lbs.

Velcro straps and stainless steel frame make everything tight and straight.

My daughter is a fan of Lego. Every time we sit on floor and start to build blocks, our beloved but spoiled cat Nikki comes over and leaves us with trouble. Sometimes, he steals the parts. At worse, the bridge and the castle spire which my daughter took a long time to build did not survive from her claws.

It was quite frustrating and am worried about her swallowing the bits. tried to discipline Nikki to not come over but I can't really blame her when I saw his innocent face.

I knew that he actually wanted to play with us, squeezed in the castle and had some fun. At that sudden, an idea of build something new and verstaile for Nikki sparkled.

My former co-worker Leo, on the other hand, has five cats at home. While Leo has abundant experience with kitties, he also has abundant experience with translating the design concepts to actual direction that best aligns with business objectives. Soon we gathered a team and decide to develop the toys our small pets will LOVE!