REDD Launch Campaign
REDD Launch Campaign
REDD Launch Campaign
REDD Launch Campaign
REDD Launch Campaign
Be Supernatural.
Be Supernatural.
Be Supernatural.
Be Supernatural.
This campaign is closed
REDD Launch Campaign
Be Supernatural.
Be Supernatural.
Be Supernatural.
Be Supernatural.
Be Supernatural.
Supernatural Energy.
Think... energy shot + protein bar + decadent brownie. It's indulgent without compromising your health. Supernatural energy is achieved through an innovative proprietary blend of herbs and superfoods that have yet to see market in this combination. REDD ingredients are minimally processed, all natural and 70% Organic.
Product: A 2.5 ounce chocolate supernatural energy bar that is a delivery mechanism for functional ingredients called superfoods. REDD Chocolate Brownie Bar is an indulgently healthy energy brownie made with a progressive combination of organic, plant-based super foods. The bar is free from common allergens, including gluten. The proprietary cold manufacturing process preserves key nutrients including 26 vitamins and minerals from whole food ingredients that promote energy including yerba maté, cocoa, chia seeds, suma extract, pea protein, coconut water, and quinoa.
Calories: 250 Fat: 10 g Fiber: 6 g Protein: 16 g Caffeine: 50 mg
Eight billion three hundred million U.S. dollars is the annual projected revenue of the U.S. food bar industry by 2016. That's money spent on bars that should give you what you deserve: Supernatural Energy. A bar that is delicious, convenient and mostly organic(70%), with 11 superfoods, 16 grams of protein & 26 vitamin & minerals at a very affordable price. It's simply what you need.
Redd is forged from the coals of a different paradigm. The difference is simple: while some seek to raise the bar, we plan to REDDefine it. Innovation is the magic. We call this wizardry: REDDevelopementum: momentum fueled by innovative development. Successful branding is the result of an obsession with perfection. It is our burning desire to watch REDD spread like wildfire across America and it all starts with one match.
Branding Approach: The brand is “Supernatural” with a clean, crisp and bold aesthetic derived from Couture Fashion. Chrome and Red are trademark colors that stimulate appetite, draw attention from a distance, and are the soul of the brand. Redd features a series of comics called “The Adventures of Redd & Scarlett”. These are a throwback for older generations as well as catchy for younger generations. Redd and Scarlett are a microcosm for the brand.
• $10,000: Fulfillment of initial order for Associated Grocers of New England (200 Stores)
• $4,000: Initial business expenses
• $3,000: Pilot Run
• $2,000: SQF Level 3 Certification & Gagne Foods (Manufacuring Partner) setup fees
• $2,000: Guerrilla Marketing and Advertising in the Northeast
Bonus: $15,000: 24” Enrobing machine and engineering to modify for use on fully automated production line (for chocolate coating of Redd Bars).