UPDATE: We've amended our campaign since our initial launch. You can see what that means for our current backers here. Bottom line is we are still committed to our original mission of helping businesses and consumers connect online and helping them both understand how they can make a difference locally.
These changes allow us to maximize your contributions and begin the process of helping local businesses understand how they can grow their business while making a difference in your community at the same time. All proceeds will go towards creating a workbook which will become a free resource for them and outline how to get started and why it's important to think community first. Whether you're a business who wants a better marketing strategy, a
publisher that wants to help build community or simply a local
first consumer who wants to help make a small difference please consider a contribution to our campaign.
The Workbook
Local business struggle with digital marketing
because it’s confusing and time consuming. The Workbook and accompanying Online Training Course outlines a simple
& effective approach to digital
marketing that focuses on how to tell their unique story through things like local sponsorships (nonprofits,
teams, clubs, etc.), other word-of-mouth tactics and of course all the normal stuff like advertising, email and social media.
The Local Marketing Fundamentals Workbook is more than just
another online course about digital marketing though!
The workbook will show local businesses how to collaborate with other local organizations including other businesses,
publishers, Chambers and associations to increase their reach and better serve their community which is good for everyone. This is what makes local marketing so unique and powerful!
It will cover topics such as:
- Telling Your Story
- Digital Advertising (Banner Ads, Pay-Per-Click, Native Advertising & more)
- Referrals/Word-of-mouth Marketing
- Feedback, Customer Reviews & Reputation Management
- Directly Listings (Yelp, Google Places, Angie's List, etc.)
- Collaborative Marketing & Partnerships
- Social Media
- Email Newsletters/Email Automation & Lead Nurturing
- Audience Engagement Tactics/List Building/Audience Development
- Analytics
- Customer Support/CRM
- Loyalty/Reward Programs
- Conversion Optimization, Scheduling & E-commerce
- And more...
Every chapter will all be boiled down into easy-to-digest lessons, complete
with exercises and action items that are easy to understand and implement and it's all designed to help local businesses improve their marketing in as
little as 5 minutes a day while giving back to their community in various ways.
So, if you believe like we do that local STILL
matters, please help us make a difference by contributing today!
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More About Locable
Locable was founded in 2009 on small
town values and a lofty objective:
Revolutionize local marketing by
creating affordable software that reconnects business with the community, enriches
relationships and makes each town a better place to live.
We've been working with local
publishers for more than 5 years to help them build community online
through
software and marketing solutions and now have over 80 publishers in the
network. We view local publishers as the anchor tenant on the digital
Main Street that helps connect businesses and consumers in a meaningful
way and recently launched the IMPACT Marketing Suite to help them better serve their local advertisers.
Risks & Challenges
Just
like any other project, we could face unforeseen obstacles, production
delays from suppliers or even mishaps, but if any of that happens we
promise to be open and transparent about it as things progress. The
bottom line: if you support us, we'll make sure you get what's promised.
We're here to make a difference and that starts with making you happy!
Other Ways You Can Help
Some people just can't contribute, but that doesn't mean you can't help! If
you believe in what we're doing, please share to help us get the word out and
make some noise! #SupportLocal