This campaign is closed

Ride2Live: Lifesaving First Aid for Cyclists

If you were confronted with a medical emergency whilst out cycling would you know what to do? This book can empower you to save lives.

Caret Left
Caret Right
Closed
Closed
Closed
Closed
Closed

Ride2Live: Lifesaving First Aid for Cyclists

Ride2Live: Lifesaving First Aid for Cyclists

Ride2Live: Lifesaving First Aid for Cyclists

Ride2Live: Lifesaving First Aid for Cyclists

Ride2Live: Lifesaving First Aid for Cyclists

If you were confronted with a medical emergency whilst out cycling would you know what to do? This book can empower you to save lives.

If you were confronted with a medical emergency whilst out cycling would you know what to do? This book can empower you to save lives.

If you were confronted with a medical emergency whilst out cycling would you know what to do? This book can empower you to save lives.

If you were confronted with a medical emergency whilst out cycling would you know what to do? This book can empower you to save lives.

Adam Carpenter
Adam Carpenter
Adam Carpenter
Adam Carpenter
1 Campaign |
Adelaide, Australia
$2,373 USD $2,373 USD 32 backers
18% of $12,538 Fixed Goal Fixed Goal

Ride2Live - Lifesaving First Aid for Cyclists

Ride2Live is a book for cyclists by a cyclist. The book gives you the knowledge to potentially save the life of your fellow cyclists or maybe your own. After my own life was saved through CPR by the side of a road, I went searching for a compact book that would offer me simple life-saving information and was surprised to find there wasn’t one. Ride2Live is my opportunity to give back, an offering to the karma bank if you like, and a way of honouring the everyday heroes who brought me back to life and back to my family in Adelaide, South Australia.

Outline 
Cyclists are statistically more at risk of accidents and more likely to arrive first at the scene of an accident. Once at that scene they are also at risk of being hit by another vehicle. This book is aimed at all cyclists whether they road ride, mountain bike, race, commute or only roll out every now and then. It covers basic life support skills, to common medical conditions and specific problems often faced by cyclists. 

Ride2Live book in pouch

The book will take the form of a lightweight, pocket-sized, ziplock pouched item which will fit comfortably in the back pocket of any cycling jersey. For those concerned about how much they carry, there will also be an app version where all content can be delivered on your iPhone (hopefully Android too if we can boost the funding goal).
This book is for anyone who spends time on two wheels, cycling for fitness, fun or competition. Everyone deserves to stay healthy and keep doing what they love. The information in this book could help you save a life be it your riding mate, a stranger, or even your own.

Another important part of the book is an invaluable set of tips for cycling safety, compiled from the experience of a large number of seasoned cyclists. These include essential safety tips like visibility, road safety and techniques for riding in a group, through to the more subtle safety slips many of us make without knowing.

Ride2Live creator: Adam Carpenter

About the creator
My name is Adam Carpenter. I’m a husband, a father of two young children, owner of a graphic design business, a cyclist and a very lucky man. My life was saved by a group of trained medical personnel who happened to be riding behind me on a fundraising ride for the Amy Gillett Foundation. Not long into the ride on a relatively gentle climb I suffered a Cardiac Arrest. Without warning my heart went into ventricular fibrillation, apparently the worst kind. My heart stopped pumping blood before I even stopped moving, bringing me to a heap on the side of the road. I was saved by the fast and comprehensive first aid work of more than 10 fellow cyclists, incredibly all trained medical personnel including Anaesthetists, Paramedics and other doctors. I was administered CPR and mouth-to-mouth for more than 15 minutes until I could be defibrillated by Paramedics. As I said... lucky! 

It was this event and subsequent loss of life from others in my hometown through similar circumstances that inspired me to create a resource which cyclists can use to save the life of a fellow cyclist in an emergency. Personally, I couldn’t stand seeing one of my friends die and be powerless to help, due to a lack of first aid knowledge. 

The Funding model 
We are seeking $20,000 AUD to get this project off the ground. This includes: 
• Printing the 60pg pocket sized books, (high quality print with matte laminate cover) 
• Construction of the Ride2Live eBook App and Emergency ID App (iPhone)
• Manufacture and packing of the mini first aid kits
• Supply of the zip-lock jersey pouches 
• A professional writer to edit all of the content
• Creation of all of the illustrations to help guide you through the processes and procedures (ie: no horrible blood-filled photos). 

Of course as a Graphic Designer the majority of the costs for content generation, design, layout and final artwork, will be worn by me. However, small amounts over the reserve might pay for some of the time spent away from my family and my ‘real job’, making this whole thing happen. Substantial amounts over the reserve will mean I can add value to the packages, whether this is through additional production value to the book, Android and/or Windows App functionality, or some extra “bonuses” in the final packages shipped. 

Ride2Live Emergency ID App


International versions 
Depending on orders received from the UK and/or the US, we would be seeking to create regional versions for these major markets. The medical information will not change, however emergency contact numbers and spelling etc, will be adapted where required. The Apps will be internationalised for Australia, the US and the UK from the launch date, however the books can only be printed in a 500 minimum run size, we would need at least 250 orders from each country to be able to customise the print - this is up to you guys! Who knows, we could have enough demand from enough countries that the book goes out in multiple languages and on more than 3 continents, but let's start simple!

Timing and schedule 
I am hoping the August delivery date is a worst-case scenario. The content for the book is more or less ready. The final editing, writing of introductions and tributes etc from backers will be the last content to include. The illustrator is standing by for the funding to get going on the illustrations throughout the book and App. Then it is down to layout and printing of the books and building of the Apps. These processes don't take a long time, but we want to ensure the best products possible, as such they won't be rushed. 
The vetting of medical content by the proper authorities and channels in each country is an unknown time quantity, but as we are doing in Australia, we seek out a champion in the medical industry to spearhead the approval process and keep things swift and add sway to our approvals. Ideally we will be seeking endorsement from organisations such as St John or Red Cross, however we will not let these items delay the timeline for August. Fingers crossed we are in mailboxes earlier than expected!

App building and the App Store process 
We have allowed the time and resources to build an awesome App. At this stage for iPhone only, however we will set a fundraising target to open up Android and/or Windows phone platforms when funding nears the target. We need to establish the best way to make the App accessible via the App Store, and unlocking the payment for those who have purchased the App already via Indiegogo.

We have already made it past the largest hurdles in this project, being the ability for a non-medical person to spearhead a medical resource, but ensuring we have the right people on board to get the medical stuff 100% water tight. Sourcing of the content and production channels for the books, apps and medical kits, plus international shipping and legal requirements. Trademarking and legals for the brand and the markets we are delivering to.

The good news for you, the backer is that this is what I do every day: From designing brands, publications and digital interfaces, to project management for production of printing, websites, Apps and promotional items, through to fulfilment and international shipping. It's almost like my whole working life has been getting ready for this project! Bring it on!

Let's make it happen! 
As you know, if we don’t reach the funding goal the project will die… not to mention how many people’s lives may be in jeopardy… lives people… lives are at stake here… So, let’s get it happening! Every contributor will be kept up to date with sneak peeks at the book contents along the way. Major milestone updates and project production stages will be photographed and reported as they happen. 

Stay tuned… it’s about to get exciting!  

Important notice  This book is not intended to take the place of formal First Aid training. It is recommended that everyone should have a First Aid certificate where possible, ensuring they are properly trained and up to date with developments in best practice First Aid techniques and procedures. 

Become a Ride2Live Facebook fan: https://www.facebook.com/pages/Ride2Live/166380016889942

Looking for more information? Check the project FAQ
Need more information
Let us know if you think this campaign contains prohibited content.

Choose your Perk

featured

Ride2Live App set - earlybird

Currency Conversion $6 USD
$9 AUD
If you always carry your iPhone while riding, this pair of Apps will give you everything at your fingertips. The Ride2Live App and Emergency ID App, with no shipping costs. We will also include a bonus electronic supporter certificate to say thanks to our early supporters.
Estimated Shipping
July 2014
0 out of 100 of claimed

Donation + Emergency ID

Currency Conversion $3 USD
$5 AUD
A feel good donation to a worthy cause with the added bonus or your own Ride2Live Emergency ID App for iPhone - keeping all your relevant details visible in case of an incident on your bike... or anywhere!
Estimated Shipping
April 2014
0 out of 100 of claimed

The Ride2Live book (earlybird)

Currency Conversion $7 USD
$11 AUD
Be one of the first to receive a copy of the Ride2Live First Aid book - in a handy pocket sized, limited edition high quality print. Plus a free Ride2Live Emergency ID App. Please add $7 AUD to ship outside Australia.
Estimated Shipping
August 2014
0 out of 100 of claimed

Ride2Live Book & Apps (early)

Currency Conversion $9 USD
$14 AUD
Receive a first edition copy of the Ride2Live printed First Aid book. Plus, the full iPhone Ride2Live App and the Ride2Live Emergency ID App. Please add $7 AUD to ship outside Australia.
Estimated Shipping
August 2014
0 out of 100 of claimed

Ride2Live Complete Kit (early)

Currency Conversion $12 USD
$19 AUD
The Ride2Live Complete Kit Receive a Ride2Live Book and App set, including: Ride2Live First Aid book - First Edition Ride2Live iPhone App and Emergency ID App. PLUS a super compact Ride2Live First Aid kit with some lifesaving essentials including single use safety gloves, mouth to mouth shield, gauze pads, antiseptic wipes and sticky plasters. Please add $10 AUD to ship outside Australia.
Estimated Shipping
August 2014
0 out of 100 of claimed

Ride2Live Author Signed Kit

Currency Conversion $16 USD
$25 AUD
Your own personally signed version of the Ride2Live Book with a Complete Kit of Ride2Live life saving goodness. Signed by yours truly. Please add $10 to ship outside Australia.
Estimated Shipping
August 2014
0 out of 100 of claimed

The "Save a Mate" pack

Currency Conversion $22 USD
$35 AUD
The Ride2Live "Save a Mate" Pack 2x Ride2Live Complete Kits delivered to one location of your choice. Please Add $14 for delivery outside Australia.
Estimated Shipping
August 2014
0 out of 100 of claimed

Ride2Live Supporter Pack

Currency Conversion $31 USD
$50 AUD
Receive the Ride2Live Complete Kit, PLUS, your name printed in every copy of the Ride2Live book, as a foundation supporter of this life saving project. Your book will also be signed by the author. Come on, everyone loves seeing their name immortalised in print! PLUS, your kit will be shipped free worldwide.
Estimated Shipping
August 2014
0 out of 50 of claimed

Ride2Live Tribute Pack

Currency Conversion $63 USD
$100 AUD
Receive the Ride2Live Complete Kit, PLUS, the opportunity to include a 25 word tribute to a loved one in the Tributes section of the book. This is an opportunity to contribute to cycling safety and commemorate a friend or loved one who you may have lost through an accident or health incident through cycling. Honour their memory by helping us make a difference to future lives. Your kit will be shipped free worldwide.
Estimated Shipping
August 2014
0 out of 20 of claimed

Ride2Live Retail/Charity Pack

Currency Conversion $157 USD
$250 AUD
Ideal for a bike shop or other retailer - this Kit includes 10x Ride2Live Book and App sets which can be sold at the final RRP price (TBA) to generate revenue for your store or charity. PLUS Your Store/Charity/Company name will be listed in the Corporate Supporters section of the book, plus a Distributor's listing on the Ride2Live website when launched. Can you afford for your shop NOT to be a part of this lifesaving must-have guide?
Estimated Shipping
August 2014
0 out of 50 of claimed

Ride2Live Corporate Sponsor

Currency Conversion $1,254 USD
$2,000 AUD
Are you part of a Corporate organisation seeking brand alignment with a product which contributes back to the cycling community and saves lives? Your company logo will feature on the back page and major sponsors page of the book. Plus you will be represented as a corporate sponsor on the App, website and all supporting material for the first 12 months of the product launch. Plus we’ll throw in 10x free Ride2Live Complete Kits. (5 max per country)
Estimated Shipping
August 2014
0 out of 5 of claimed
Up Caret