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WWW.ROXFORDWATCHES.COM
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The Roxford is a beautifully designed, high-performance hybrid smartwatch that chooses to keep its smarts more clandestine with a fully functional fitness tracker built discreetly into the strap.
Cardiff Design's health app wirelessly communicates with the tracker, analyzes and displays your activity, and provides motivation throughout the day.
Three aerospace engineers were inspired to develop a device that could adapt to any situation - casual, professional, or sport. That's why each Roxford comes with four interchangeable bands and a sleek travel case, so you can easily customize the look and feel of your watch on the go.
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Aesthetically simplistic and sophisticated, the Roxford preserves a timeless minimalism that is both versatile and highly functional. From the hands down to the circuit board, our watches are built with style, comfort and quality in mind.
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Most smartwatches on the market put the tracker in the watch face. We designed the Roxford with the smart technology inside the watch buckle. Our patent-pending design helps distribute weight evenly around your wrist for balance and comfort.
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The Roxford tracks your steps, calories, distance and even your sleep patterns at night. It automatically collects activity data as you go about your daily life. It's so subtle, no one will notice you're even wearing a fitness tracker.
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The Roxford interacts with your smartphone via Bluetooth, allowing you to concentrate on your workout, get a restful nights sleep, or give that big presentation at work. Review your daily activity with our easy-to-use mobile app.
+ Syncs with Apple Health, S Health, Fitbit and more...
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Each Roxford set comes with 4 interchangeable straps. We designed our watches to transition seamlessly from day to night, from work to the gym. Dress it up for a fancy night out, dress it down for a run. The choice is yours.
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The wrap-around Silicone Air strap converts the hybrid watch into a traditional fitness band by removing the watch face altogether.
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Our ergonomically designed straps feature quick-release pins that let you switch styles while on the move, in seconds.
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With six removable links (three on each side) you'll be able to easily resize the strap with a screwdriver (included) to fit your wrist.
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You'll be able to control aspects of your phone by simply tapping the device. Triple-tap to play/pause the music playing on your phone. Double-tap to skip to the next track.
Additional gestures will be added in the coming months during development!
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- The Roxford hybrid smartwatch
- Four quick-release bands:
- 316L Stainless steel
- Premium leather
- Silicone
- Silicone Air (wrap-around)
- Compact travel case (take bands on the go)
- Magnetic USB charging cable
- Small screwdriver
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Cardiff Design, Inc., was founded by Nick Hallet, an aerospace engineer based in San Diego, California. With a passion for design and electronics, and a deep love for watches, Nick decided to follow his dream of creating a truly unique device. Since its inception, Cardiff Design has grown into an incredible team of engineers, craftsmen, and software developers. The team is motivated by blending exceptional technical design and high-quality components to help everyone move more, sleep better and improve their overall health.
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What's Next?
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Q: Why should I contribute to the campaign early?
A: We’re giving special pricing incentives to those who contribute early. As the days go by, our perk pricing will gradually increase. So the earlier you make your contribution, the more money you’ll save!
Q: I already backed the campaign. How do I choose my style?
A: We want to give you as much time as possible to choose the style that’s right for you. Once the campaign is over, we’ll contact you via email to finalize your selection(s).
Q: Can I contribute to more than one perk? For instance, can I buy two of the ROXFORD X2?
A: Absolutely! You can fund multiple perks (as separate transactions) and keep track of them in the ‘My Contributions’ section of your Indiegogo account.
Q: I backed the ROXFORD X2 perk. Can I mix and match Men’s and Women’s watches?
A: Absolutely. At the end of the campaign, we’ll contact you via email to confirm which size(s) you want and the particular style for each.
Q: Can I take it in the water?
A: Yes, and we hope you do! The analog watch has a water resistance rating of 10 ATM (100 meters) and the fitness tracker of 5 ATM (50 meters).
Q: What does the wrap-around Silicone Air strap do?
A: It’s a special strap that only attaches to either side of the fitness tracker, without the watch face. This makes it a lightweight fitness device that’s perfect for running or sleeping.
Q: Is the strap length adjustable?
A: Yes, we’ve included a small screwdriver with every set, so you can add or remove steel links on either side of the buckle as needed.
Q: What width are the straps?
A: Men's: 22mm, Women's: 18mm
Q: Is there a warranty?
A: Absolutely. We want you to be completely happy with your purchase, so each Roxford comes with a 2 year warranty against manufacturer's defects. We will repair or replace it for free.
Q: Is VAT and import duties covered in the cost?
A: No. Cardiff Design cannot be responsible for import tax duties imposed by your country.
Q: Does the fitness tracker measure heart rate?
A: There is no heart sensor in the device, but we may offer a simple upgrade in the future.
Q: Do you offer wholesale pricing for retailers?
A: Yes. Please email us at info@cardiff-design.com and we’d be happy to explore the possibilities.
Q: Is your invention patented?
A: It is currently patent pending (Utility).
Q: How do I ask a question that’s not on this list!
A: We welcome all questions that come to mind in the COMMENTS section. Just post a comment and one of us will get back to you ASAP :)
Thank you!
Our watches are already scheduled for mass production next month! Please share our campaign, and thank you for backing us.
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