Hi there! This is Matt, Rudest Founder!
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In 2017, I came up with the idea to create a pride-focused brand which grew into a worldwide phenomenon, selling tens of thousands of products in the US, UK, Australia, and beyond. While that brand is now in the past, I’ve since focused on other projects, including creating the best underwear, swimwear, and loungewear brand – yes, I’m talking about Rudest!
This year, I wanted to celebrate Pride with a bang by reviving my absolute bestsellers one last time. These are the designs that brought joy to so many, and I’m thrilled to share them again in a revamped collection.
With all that’s happening in the world today – shifting opinions, rising bullying – I feel it’s more important than ever to show our true colors and celebrate pride unapologetically.
For one last time, and only for Pride 2025, I’m bringing back my best designs with the original 6-color rainbow pattern, which I believe are making a strong comeback this year. Check out the Rudest Pride Collection below!
SIZE CHART AT THE END OF THE DESCRIPTION AND OUR WEBSITE
Limited Release: Reviving My Designs For Pride '25
1. Underbrim Rainbow Caps
My iconic rainbow design is back, now upgraded with premium fabrics and craftsmanship. Perfect for summer 2025, these caps are available in 3 colors: charcoal, off-white, and baby blue.
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2. Odd Rainbow Socks
Inspired by 1970s L.A. skater culture, these premium tube socks are modernized with a ribbed knit, soft cushioning, and thinner rainbow stripes. These mid-length unisex socks are available in classic white and black.
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3. Rainbow Roll-Up Shorts 3.0
Our beloved chino shorts are back, now softer, stretchier, and comfier. They feature top-quality YKK zippers, deep pockets, and the original 6-color rainbow pattern inside the leg cuffs. Roll them up or down to match your vibe! Available in black, navy blue, and khaki.
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4. Gemstone Bracelets - Onyx & Jasper
Beautiful bracelets made from 100% real natural gemstones:
- Red: Carnelian
- Orange: Aventurine
- Yellow: Agate
- Green: Agate
- Blue: Banded Agate
- Purple: Amethyst
- Grey: Jasper
- Black: Onyx
Size: Adjustable (7 in / 18 cm)
Stone Size: Approx. 1/4 in (8 mm)
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5. ECO Cellulose Fiber Cardholders
Made from state-of-the-art washable paper, this material feels like thick paper but behaves like natural leather. Available in black and grey with pride rainbow prints or stitching.
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6. Giant Pride Beach Towels
Extra-large towels (78x35 in / 200x90 cm) for lounging, drying off, or relaxing at the beach or pool. Comes in black or white with bold rainbow stripes.
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7. The Rainbow Swim Briefs
Swimwear is a must! These swim briefs are made from a high-quality nylon-spandex blend with a lower, flattering rise. They’re perfect for the summer days of 2025 and will launch as part of the Pride collection in April/May.
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8. Rainbow Pouch Mesh Briefs
Our iconic featherlight nylon mesh briefs with a vivid rainbow print on a copper-infused cotton pouch. Available in jet black and off-white.
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Rewards
All perks over $20 USD come with free shipping. For baskets under $20, a $7 shipping fee applies. Maximize your rewards and save by increasing your support!
Here are the rewards:
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Pledge $10 (Save $10):
Rudest Mini Perk:
Choose one: 1 Gemstone Bracelet or 1 Cardholder at 50% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $20 (Save $20):
Rudest Medium Perk:
Choose one: Odd Rainbow Socks 3-Pack or 1 Underbrim Rainbow Cap at 50% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $25 (Save $25):
Rudest Standard Perk:
Choose one: 1 Pair of Rainbow Roll-Up Shorts or 1 Pair of Swimming Briefs at 50% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $35 (Save $35):
Briefs Pride Pack:
2 Pairs of Rainbow Pouch Mesh Briefs at 50% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $50 (Save $60):
Mini Pride Pack:
1 Pair of Shorts, 1 Bracelet or 1 Cardholder, 1 Socks 3-pack or 1 Cap at 55% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $75 (Save $85):
Pride Festival Pack:
1 Pair of Shorts, 1 Bracelet, 1 Cardholder, 1 Socks 3-pack, 1 Cap at 54% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $100 (Save $130):
Summer Pride Pack:
1 Pair of Shorts, 1 Bracelet, 1 Cardholder, 1 Socks 3-pack, 1 Cap, 1 Pair of Swim Briefs, 1 Beach Towel at 56% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $130 (Save $175):
Pride Super Pack:
1 Pair of Shorts, 1 Socks 3-pack, 1 Cap, 1 Pair of Swim Briefs, 1 Beach Towel, 1 Bracelet, 1 Cardholder, 1 Pair of Rainbow Pouch Mesh Briefs at 57% off retail price.
You will be able to add more individual products at 50% off at the checkout.
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Pledge $175 (Save $245):
Couple Summer Pack:
2 Pairs of Shorts, 1 Socks 3-pack, 2 Caps, 2 Pairs of Swim Briefs, 2 Beach Towels at 58% off retail price. You will be able to add more individual products at 50% off at the checkout.
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Pledge $240 (Save $370):
Couple Super Pack:
2 Pairs of Shorts, 2 Socks 3-packs, 2 Caps, 2 Pairs of Swim Briefs, 2 Beach Towels, 2 Pairs of Rainbow Pouch Mesh Briefs, 2 Bracelets, 2 Cardholders at 60% off retail price. You will be able to add more individual products at 50% off at the checkout.
Extras
You will also be able to pick up additional products at the checkout. Those can be all the products from our Pride Collection as well as our current and upcoming summer collection items as below:
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Rainbow Jockstrap - $17 (50% off) - (sizes S - XL)
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Deluxe Mesh Boxers- $17 (50% off) - (sizes S - XL)
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Aqua Sparkle Swim Briefs- $25 (50% off) - (sizes S - 3XL)
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Velvet Pouch Mesh Briefs - Bordeaux- $20 (50% off) - (sizes S - 3XL)
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Neon Pouch Mesh Briefs - Toxic Yellow- $20 (50% off) - (sizes S - 3XL)
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Push-up Pouch Briefs - Hot Pink- $17 (50% off) - (sizes S - 3XL)
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The Wave Swim Briefs - $25 (50% off) - (Sizes S - XL)
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The Aurora Swim Briefs- $25 (50% off)- (Sizes S - XL)
Risks & Challenges
Shipping Policy: Free worldwide shipping for perks worth $20 or more. A $7 fee applies to purchases under $20.
At checkout, you can add a tip to help cover Indiegogo fees (~8%). We greatly appreciate all tips and will reward you with discounts in our Rudest Store for extra support!
No additional taxes: Applies in the USA, UK, EU, Canada & Australia. Check local import tax rules for other regions.
Production and shipping delays may occur, but we aim to release the collection by May 2025, or earlier.
Return & Exchange Policy
Exchanges are welcome for items that don’t fit, subject to stock availability. If an item is unavailable, you’ll receive a store voucher equivalent to the product’s value.
Spread the Word
Love the collection? Share it with friends or gift it to someone special!
- Share with your friends.
- Gift one to someone you care about.
Thank you for all your support! I can’t wait to release these!
Matt, Founder of The Rudest Brand
We recommend following our size chart when purchasing our underwear, swimwear, and shorts:
PRODUCT SIZE |
S |
M |
L |
XL |
2X |
3X |
WAIST SIZE (US/UK/AUS/NZ/Ireland) |
W28-W31 |
W31-W33 |
W33-W35 |
W35-W37 |
W37-W39 |
W39-W42 |
WAIST SIZE (EU - Switzerland, Belgium, Poland, Denmark, Sweden, Norway, Israel, Netherlands, Ireland) |
71-79 cm (EU 44-46) |
79-84 cm (EU 46-48) |
84-89 cm (EU 48-50) |
89-94 cm (EU 50-52) |
94-99 cm (EU 52-54) |
99-107 cm (EU 54-56) |
Our sizes generally match those of other major brands like ADDICTED, PUMP!, ES COLLECTION, ANDREW CHRISTIAN, AUSSIEBUM, or SUPAWEAR. If you own any of these, we recommend selecting your usual size.
If you're on the higher end of a size range, go one size up. For example, if you're W33, take size L—unless you like a snug fit.
You will also be able to confirm all sizes and designs upon the collection release, so pledge with confidence! If you make a mistake or want to change any sizes or products, we will be able to assist before the products are shipped to you in April!