WHAT IS...The run4Boston Campaign?
April 15th 2013 was a tragic day for our nation and a life-changing day for me. In the aftermath of the Boston Marathon bombing, I have reflected on my life and the significant impact it has had on me as an athlete, coach, daughter, sister, and friend is clear. I am so grateful for having finished my fastest marathon race that day and for having all of my family friends accounted for, but others were not so lucky.
My name is Melani, and I am a runner. The emotions that I continue to feel for those deeply and forever affected on that day has inspired me to launch this campaign to support The One Fund, an organization dedicated to support those affected by the tragic events. It takes a tremendous amount of dedication, physical effort, mental effort, and overall drive to make it to the Boston Marathon starting line. With this campaign, I believe we can inspire runners of all ages, all experience levels, all over the country to dig deeper, train harder, and race to honor those affected at the Boston Marathon.
By wearing my run4Boston jersey, I will run to honor those taken and lost on April 15th, 2013. I will run to honor the bravery of attendees, fellow runners, and Boston Athletic Association staff who, with the unknown looming, contributed and saved lives on April 15th, 2013. I will run to stand up to violence, intolerance, fear, hatred, and ignorance and show that they will forever be outnumbered by good, by peace and by support.
Join me and run in solidarity.
Melani
PURPOSE of the run4Boston Campaign... let's keep it simple!
1. Fundraise for The One Fund, Inc.- an organization dedicated to helping those affected by the events at the Boston Marathon on April 15th, 2013.
2. Honor those lost, injured & forever affected by wearing our run4Boston jersey at local races around the country and at the Boston Marathon in 2014.
HOW TO PARTICIPATE... how does the $ part work?
Crowdfunding is defined as the collective effort of individuals who network and pool their resources, to support independent initiatives and projects.
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I'm a Runner and want a running jersey - Select one of the $40 pledges on the right based on the size and gender needed (Add $7 for international shipping).
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I'm a Runner but want to support another way - Buy a jersey on behalf of a friend or select one of the other pledge options ($25 handmade thank you card or $35 10k training plan).
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I'm not a runner but want to support - Every dollar counts. Pledge $25 and we will send you a handmade thank you note in the mail.
Note: For us to be successfully funded we need to raise a minimum of $4,000 by June 15th. Pledges over $40 are welcomed! If the project isn't successfully funded, no ones credit card will be charged.
RUNNING JERSEY INFORMATION... what are they made out of & what do they look like?
- MicroQuadTech fabric- aka a unique double knit design of polyester
- Ample arm opening for arm swing
- Pulls moisture away from your body
- Disperses moisture and heat over a larger area allowing for fast drying and comfort
- Excellent wicking and durability
- Very high UPF rating of 30
SPECIAL THANKS TO SUPPORTERS of
the run4Boston Campaign...
1. Betty Designs: Kristin Mayer, a California based freelance graphic designer in the endurance sports industry has donated her time and running jersey graphic design. Check out the other amazing work she does at:
2. Squadra US: This cycling and triathlon apparel company is headquartered in California but is well known world-wide. They will be producing the running jersey and will ship directly to campaign supporters.
ABOUT THE ONE FUND
Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino have announced the formation of The One Fund Boston, Inc. to help the people most affected by the tragic events that occurred in Boston on April 15, 2013.
ABOUT LAAVA PERFORMANCE
LAAVA[ˈlävə] (noun)A passionate person dedicated to their sport, their wellness & their love for others.
Washington, DC's women's multisport training company strives to educate and empower athletes to explore and promote the crossroads between smart training and leading balanced and healthy lives.
Founder & head coach, Melani Hom, will manage the indiegogo site, collect sizes and addresses of campaign supporters, place your jersey order with Squadra & will donate 100% of net proceeds to The One Fund.
NEXT STEPS/FAQ:
1. When will my run4Boston jersey ship?
If our campaign is successfully funded all orders will be placed with Squadra on Monday, June 17th. Please allow for 5 weeks for production and shipment.
2. After I've received my run4Boston jersey, how can I show my support?
Our campaign has a facebook and twitter account set up where we hope to keep all run4Boston supporters connected with future opportunities on how to support The One Fund.
3. I'm not a runner; can I still support the campaign?
ABSOLUTELY! Every dollar counts. If you pledge $25 we will send you a handmade thank you note in the mail.
Post pics at races! Once you receive your jersey, wear it for your next race, take a pic and send the following information to melani@laavaperformance.com:
*Name (Last name is optional)
*City & State
*Race name & location
*Any quote or message
Find us on social media for updates: see below