SHORT STORY
Our goal is to create a lipstick that is nourishing, uses only clean, non-toxic, organic and natural ingredients, but most importantly empowers women. We want women to choose a color that fits their mood and style for the day---we call it Our Armor!
Sarah and Leah are sisters and founders of SaltyGirl Boutique, a beauty boutique selling brands that believe and make clean, non toxic products. Our dream has always been to launch our own natural cosmetic line! We started out on this journey when Sarah was diagnosed with stage 3, triple negative breast cancer at 36 years old when 32 weeks pregnant with her second child. Leah, an Oncology Nurse by day started doing a lot of research on WHY and HOW this could have happened and the ingredients we put both in our bodies and on our bodies kept coming up. Hence why we decided to focus on clean, natural ingredients in products that make us feel beautiful both inside and out!
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Our lipstick is 3 fold: Provide a truly natural nourishing lipstick that EMPOWERS and adds to your BEAUTY and a % of every lipstick gives back to cancer patients.
ABOUT OUR LIPSTICK
All Natural • Gluten Free • Paraben Free • Made with Organic Oils and Natural Waxes • Pure Minerals • Natural High UV Protection Factor • Moisturizes and smoothes the lips • Brilliant Colors
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Our Colors:
Each color has been named after a woman who has had significant influence in our lives. We believe these women embody our core values of our SaltyGirl Brand: Sass, Strength, Smarts, Kindness and Empowerment!
Lipstick Name: Color: Empowering Traits of this color
Rosa: Pink: Loving, Bubbly, Energetic: She is beautiful
Mae: Coral: Daring, Optimistic, Confident: She is beautiful
Jean: Nude: Thoughtful, Honest, Proper: She is beautiful
Kate: Rose: Warm, Smart, Soulful: She is beautiful
Emelia: Red: Diva, Flirty, Sexy: She is beautiful
Connie: Pink/Peach: Fiery, Fierce, Lively: She is beautiful
Krissy: Plum: Strong, Sassy and Bold: She is beautiful
Anna: Pinky/Mauve: Free Spirit, Positive and Curious: She is beautiful
Ingredient:
Ingredients: *Ricans Communis (Castor) Seed Oil, *Cocos Nucifera (Coconut) Oil, *Copernicia Cerifera (Carnauba) Wax, **Glycerin, Euphorbia Cerifera (Candelilla) Wax, *Theobroma Cacao (Cocoa) Seed Butter, Mango Butter (Mangifera Indica), *Simmondsia Chinensis (Jojoba) Seed Oil, *Persea Gratissima (Avocado), Theobroma Grandiflorum (Cupuacu) Butter, Tocopherol (Vitamin E), *VItis Vinifera (Grape) Seed Oil, *Vanilla Planifolia, *Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, *Cinnamomum Zeylancum (Cinnamon) Bark, *Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, *Hydrastis Canadensis (Goldenseal) Root Extract, May Contain: Mica, Titanium Dioxide (Ci 77891), Iron Oxide (Ci 77491, 77492 77499) *Certified Organic
WHAT WE NEED and HOW WE WILL USE THE FUNDS
- We are asking for $10,000 invest in marketing and branding.
- Tradeshow Registrations
- Collateral: Tradeshow materials
- Marketing and PR
- Samples
REWARDS
- Thank you: $15: A thank you mention in our newsletter
- 1 Lipstick: $30--Your choice of 1 SaltyGirl Lip color
- 2 Lipstick: $60 Your choice of 2 SaltyGirl Lip colors
- Bronze: $100: 2 SaltyGirl Lip Colors, StaySalty T-shirt in an exclusive color combo: Red and White Lettering (note different than photo)
- Silver: $250 Everything in Bronze plus a custom STAYSALTY necklace by Becoming Jewelry (see necklace in photo below---written on bar will be STAYSALTY)
- Gold: $500 Everything in Silver plus SaltyGirl Boutique Gift card and 2 tickets to Foundation4Love event June 3rd
- Ultimate: $1000: Everything in Silver but 3 lipstick choices, SaltyGirl Boutique Gift card and 4 tickets to Foundation4Love event June 3rd.
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**Foundation4Love event is an annual Fundraiser event. Tickets include Farm to Table dinner, drinks, and incredible gift bags. Event includes raffles, Speaker Cynthia Besteman, Founder of Violets are Blue and Breast Cancer Survivor talking about clean beauty! June 3, 2017 at Toroso Restaurant: Kennebunk, ME
THE IMPACT
- YOU DECIDE OUR FUTURE: We have heard from so many people we have met over this last year. We want to continue to provide excellent customer service, amazing education and now our own products made with the clean nourishing ingredients!
- BIGGER THAN A PRODUCT: SaltyGirl Lips is bigger than a natural lipstick. We are here to empower women to be who they want to be, to express how they are feeling and to go out and be the strong, sassy, and sexy women they are!
- HELPING CANCER PATIENTS: The SaltyGirl brand gives back a % of all profits back to our non-profit Foundation4Love which in turn gives back to those going through cancer treatment. Often while going through treatment we can get consumed by our cancer diagnosis. Through Foundation4Love we give back Spa Days, Dinner out, sporting events….whatever allows the cancer patient to disconnect from cancer and connect with loved ones. We will continue giving back with every lipstick sold.
OTHER WAYS YOU CAN HELP
If you can't contribute financially, you can still make a big difference and here's how:
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EDUCATION: Learn more about the ingredients that are in your skincare, body care and cosmetics! Remember it is just as important what we put on our bodies as it is what we put in our bodies!
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CONNECT WITH US! Click on the icons to the top right of your screen and find us on Facebook and Twitter, and swing by our website to learn more. Also, find us on Instagram @saltygirlboutique
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SHARE THIS CAMPAIGN! use the following link (https://www.indiegogo.com/projects/saltygirl-li...) and share on Facebook, Twitter, Instagram, etc! We want everyone to wear clean beautiful cosmetics and feel empowered. We also want every woman and man going through cancer to be given the opportunity to disconnect from cancer and connect to love! Please tag us/use our hashtag if you post on social media so we can send some love: @saltygirlboutique , #SaltyGirllips #GiveBackBeauty
Again, thank you for believing in and contributing to us!
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