About This Campaign
Imagine if your workout clothes were fun and
beautiful pieces of wearable art, featuring hand painted designs by batik artists
from Southeast Asia.
Research has shown that having fun and beautiful active wear
inspires women to enjoy their workouts and train more often. We want to encourage more women to lead active and healthy lifestyles, so we set out on a mission to create beautiful and awe-inspiring active wear.
Taking influence from our Malaysian roots, we turned towards batik, a traditional and versatile textile art and created 5 beautiful, nature inspired designs to be featured on high performance leggings.
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The designs were hand drawn using traditional batik tools, the tjanting
and hot wax. The color is then filled in using fabric dye.
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Once the artwork is complete, it is transferred onto spandex fabric via sublimation printing, so that the leggings are machine washable, the colors will never fade and the leggings will continue to display the hand painted designs for over the length of it's lifetime.
We believe that beautiful, high quality items can and should be
affordable and accessible to everyone. The average retail price of high
performance, printed leggings start from USD75.00 We are offering these
leggings to you at much more affordable prices, as we want everyone to experience and enjoy
these beautiful and awe-inspiring pieces.
Batik in Indonesia, Malaysia, Singapore and other countries in Southeast Asia is typically featured on formal wear, but uncommon
in the active wear domain. We wanted to take this traditional art form and give it a fun and modern twist by featuring it on trendy leggings. The goal is for art form to
be embraced by new audiences around the world, some whom may be unfamiliar with it otherwise.
Part of the funds raised through this campaign will go to the artists to benefit and preserve their craft. The balance will go to costs of production of these leggings, which include costs of materials and costs of workmanship.
**Want to support SENI?**
To place your order. It's a an easy two-step process!
1) Make your pledge by selecting your perk level and purchase by providing your payment information on Indiegogo.
2)
Sit tight, It takes up to 24 hours for your payment to be processed.
Once your payment is processed you will receive a follow up email. At this stage
you'll have the opportunity to select your size and design.
*If you do not receive this link after 48 hours please email us at hello@fitrebel.com*
Introducing Our Leggings & The Ladies They Were Named After
The Zai Leggings
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Our Phoenix themed leggings are named after Zai. Zai is a beauty junky and a bendy yogi who loves beach holidays. She is featured in our shoot doing modern dance poses, which she totally nailed.
A Phoenix is a bird of Greek mythology which symbolizes rebirth. It embodies the spirit of the brand, which is to keep evolving, growing and trying new things.
The Alya Leggings
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Alya is a self proclaimed cat whisperer who also loves to dance. She is an
avid practitioner of pole dancing, aerial hoops and aerial silks. She is
featured in our shoot as our lovely and captivating aerial hoop angel.
We named our Japanese koi leggings after Alya. In Japanese, 'koi' (simply meaning 'carp') is derived from a word that
means 'affection' or 'love'; koi are therefore symbols of
love and friendship in Japan.
The Feiticeira Leggings (Right, in green)
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Christine, also known as Feiticeira (meaning 'Sorceress' in Brazilian
Portuguese) is a capoeira instructor who runs strict training sessions,
especially with her kids class, but doing so with the best of intentions
and love. She is the epitome of a strong, independent woman protecting
and supporting friends and loved ones.
Our hummingbird themed
leggings are named after Christine, nimble and fast creatures that are
able to get through life’s obstacles
with grace and style.
The Bonnie Leggings (Left, in white)
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Don't mess with Bonnie! This petite lady may look unassumingly harmless but she has years of capoeira and most recently, Brazillian jujitsu training
under her belt. Bonnie is also a talented singer
who participated in her first open mike session recently.
Our peacock themed leggings are named after Bonnie. Why do we think this
is perfect? She embodies the spirit so well, as she, just like a
peacock, is confident and beautiful, inside and outside.
The Selina Leggings (Base - bottom yogi)
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Selina is a Malaysian yoga instructor, based in Singapore and part of
the YogaMovement team. She has a serious addiction towards arm balances,
inversion, and all things crazy which makes her energetic classes super
fun to attend. Follow her beautiful & witty yoga journey on
instagram @senoritayogini.
Our dragonfly themed leggings are named after Selina. Dragonflies are powerful and agile fliers, capable of migrating
across oceans, moving in any direction, and changing direction suddenly.
For Fit Rebel, this represents the modern women, who are strong,
adventurous and
flexible.
Product Features
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What We Need & What You Get
We need to raise a minimum of USD15,000 to meet our first minimum order quantity. By pledging, here is what you will help us achieve:
- The creation of the world's VERY FIRST high-performance leggings, featuring hand painted, batik inspired designs by traditional artists based in South East Asia. These leggings are intended to be gorgeous pieces to encourage you to lead more active and healthier lifestyles.
- Your pledges will go to the costs necessary for the manufacturing process, which include materials and workmanship. Because of your generosity, we are will be able to offer these leggings at a much lower retail price, so your investment will benefit you directly.
- Part of the funds raised through this campaign will go to the artists, benefiting and preserving their craft.
The Impact
The difference your contribution will make:
- There
will be a lot more happy and healthier women as they can't wait to wear
these leggings, get out of the house and do something active.
- This project will breathe new life into the traditional batik
artwork, which is typically featured on formal wear. By featuring batik
on trendy leggings, we aspire for this art form to be embraced by new
audiences around the world, some whom may be
unfamiliar with it otherwise.
- Supporting and encouraging local artistic communities!
Perks
Get the art!
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Or get the leggings from as low at USD39.00 per pair! View 'Select A Perk' section for more details.
Sizes:
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Timelines & Delivery:
Estimated delivery of the greeting card, handkerchief &
Japanese Koi painting is expected to be July 2016. Painting of the art
works will take 1 month.
Estimated delivery for the leggings is September 2016. Manufacturing
will take approximately 2-3 months and we are also giving ourselves
allowance for any unforeseeable delays. In the event if there are no
delays and we complete manufacturing within 2 months, the leggings will
be ready for delivery by August 2016.
Risks & Challenges
Risks for this campaign is low. If for some reason we do not meet our target funding goal, we will still fulfill all perks to our pledgers. We are committed to the goal of creating beautiful active wear to encourage women to lead more active and healthier lives.
How You Can Help
- Please pledge
- Please share!
Thank you for your support!