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NOTE: Please read the frequently asked questions section below before contacting us. If you still have a question, don't hesitate to contact us.
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How much do you spend each month to keep your sneakers looking fresh? With every new outfit, every color scheme, every change of venue, you're back at the sneaker store to touch up your look with those perfect kicks. Chalk it up to the cost of looking good, as you put more money into the pockets of sneaker manufacturers who get to dictate what you wear next.
Not anymore. Introducing ShiftWear.
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ShiftWear Classics are the badass sneakers that let you display custom designs, right from your phone or tablet in seconds.
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Built for the street
We know that shoes have to hold up to the elements. ShiftWear sneakers are waterproof, so you can machine-wash them. Their soles are coated with Kevlar Fibers, to resist the normal wear and tear of traditional sneakers. The flexible electronics in the shoes charge with every step you take - or wirelessly.
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Full customizationShiftWear shoes will be available in high, medium and low tops. Use our app to display HD-quality images right on the display areas of your sneakers. In addition to static designs and images, ShiftWear shoes can also display animations. However, if your design is static, the sneaker will consume no power and your design will stay that way till you change it.
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A design communityThe app you use to program new designs on your shoes is the same app that will connect you to a marketplace with the freshest designs from artists all over the world. Buy their designs right from the app, and they'll show up on your shoes in seconds. And unlike shopping for traditional shoes, you know that any custom design you pick out will fit just right.
Designers couldn't ask for a better outlet to showcase and sell their art. Why let a few big names decide your color schemes? ShiftWear lets people take their shoes back. Design your own pair. Take pictures, tag and share. Enter the marketplace and become a top seller.
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Limited Edition M1 Classic ![]()
Stretch Goals ![]()
Note: If we don't hit the stretch goals here on indiegogo. We still have outside investors on board who will ensure we get ALL these advanced features into the final unit. Who we areWe are a team of entrepreneurs, futurists and engineers who dream of disrupting the fashion and technology industries. We have great ideas and determined to push ahead on our goal to make these sneakers a reality. Everyone loves to look a certain way and we want to put this power back into your hands. We will do everything in our power to bring you the coolest sneakers ever! While we love to innovate and push the boundaries, we are really annoying perfectionists who will not sacrifice on quality.
What We Need & What You GetWe are determined to make these sneakers take off and be seen everywhere. But we still need a financial push to make the shoe a reality. Our goal at this stage is to finish our prototype and to move ShiftWear into mass production. We have all the key elements and teams ready to go for this project and just need the proper funding to make it all happen. We're hoping that with your help we can make animated, interactive shoes a reality.
You will own a sneaker unlike anything out now. Just think of the endless fun you can have customizing your shoes. Your name will be reserved on a first come first serve basis and you will be one of the only ones walking around in a sneaker this cool. You also will have helped launch a revolution in footwear.
The ImpactYour help would allow our small team to grow in size. Every single donation matters and will let us pay for all remaining development, testing, manufacturing, quality control, packaging and shipping expenses. The final product would be released sooner and with the highest quality. We also have a vision to bring a ShiftWear store in all the major cities so everyone can get a chance to check out our products. Without your contribution, we simply won't be able to continue with this project and the world will be stuck with the same boring sneakers out now.
Risks & Challenges Selecting the right companies and factories to partner with is the biggest challenge for us right now because of inadequate funding. There are always ups and down in any venture and while delays can happen, we will update you with the progress. With your support, we will be able to work with the right people because our aim in the end is to deliver the highest quality and functionality possible.
Other Ways You Can HelpHelp us raise awareness by sharing, liking or tweeting this campaign to your friends. Get 10% of your friends contribution amount credited to your purchase of a sneaker. You can also just refer as many friends as you can and if their contributions total $1,500, you get a free pair of L1 classic sneakers.
Note: You must be logged into Indiegogo when you share and you can also use the UNIQUE URL in the address bar of your browser to refer friends. We can then track everything and you can also track your referrals in your profile area.
Frequently Asked Questions
What about my size, color and quantity preference?When the campaign ends, you will receive an e-mail to register at our website asking for specific information like colors, sizes and quantity. The
foot size (not shoe size) we can currently build for will be in the range of 177mm to 330mm or 7 inches to 13 inches in length. Everything will be sorted out during the registration process including the amount you paid or overpaid. You will also be able to join the community and get to vote on everything from final designs and features to future products and ideas.
When can we expect these to be released?We have set the ship date for Fall 2016.
How do I get more than one pair?Just select your perk and add the additional amount as a custom amount. We will sort everything out during registration on our website once this indiegogo campaign ends.
How can all this be possible?The technology and components have already existed for years now. It’s a matter of the different components working together in flexible form factors. The existing technologies suffer from certain issues and we are working to solve them. Our work is focused right now mostly on software tweaks and hardware performance. We are looking forward to unveiling our prototype in Q1 2016. We are knee-deep into development and are working out all of the kinks before we unveil this model. We want to be as transparent as possible, but at the same time we want to protect our proprietary information.
Will the sneakers be waterproof?Yes! Completely waterproof and machine washable.
Will the soles wear out?Depending on use, but the soles are coated with Kevlar Fibers. Kevlar is the same material they use to make bullet proof vests. They will be extremely durable but won’t be able to take a bullet.
How will the designs look on the sneaker outdoors?It would have a natural paper like look to it and won’t glow like LED technology or lighted fabrics. The colors and designs can be viewed under direct sunlight just as you would see designs on normal sneakers. In darkness, you won't see anything again just like a normal sneaker. If you turn on the backlight, you can see designs in really dark lighting conditions.
How will the Mobile App work?You can use the app (compatible with iOS, Android and Windows devices) to browse through designs others have created, select them, customize and display on your sneakers. You can create your own designs and share them with friends or sell them. It’s a design software, marketplace and social network all in one. You can have unlimited designs saved. You can sell designs you create and keep 70% of the revenue.
How does early design access work?You back us with $75 and get to beta test the software before it launches. You get to post your art and designs for sale before the rest of the world. It's a one year license from when the app launches. The normal 1 year license will cost $99.