INTRODUCTION

Murphy Eze (Chef)
I am Murphy Eze, with over seven years of extensive experience in cooking French cuisine. Experience with operating a
dining service of up to 200 tables while supervising staff to ensure they perform to the best of
their ability during service. I was passionate about cooking and enjoy seeing clients satisfied
eating the exquisite food that I make.
I graduated top in my class in 2013 from Liaison College in Culinary Arts.

Elsie Eze (Self Employed)
I'm Elsie Eze, with over 15 years of experience running a professional commercial cleaning company. The company services commercial and medical buildings, homes, and condos.  I manage to be a staff of 8 and enjoys being an entrepreneur.

With many years of business, and industry-compatible experience, the principals (Murphy and
Elsie Eze) we have developed sound skill sets that properly suit operating a business such as Slick Joint.  We thoroughly understood the subject market, the fundamentals of the industry segment, the business model, its best practices, and what is required to succeed.

The purpose of this campaign

Is to illustrate the feasibility of establishing a casual fare /  quick-service and take-out café / shop in Toronto, Ontario to move our business from home to the street of Toronto, Ontario. The menu cuisine will be primarily based on fresh convenience and finger foods. The company will trade as Slick Joint. It is a  registered proprietorship owned and operated by Murphy and Elsie Eze (“the principals”) who are experienced professionals and chef Murray Eze will run the kitchen.

The reason why we need your help to raise the funds

Why did we need your help?

To open a slick Joint shop in Toronto street and brings customers from the opening day as a new shop. We are going to provide food for any customers who can not afford to buy it.

Welcome to Family of Slick Joint

Chef Murphy and Elsie Eze 

We need your help to raise the funds. We are home base gourmet pastries and street finger foods. Through the pandemic coronavirus, we persevere and believe the future is bright. we need all your help from the Slick Joint opening, Sept 30th,2021.

We need funds for the shop and renovations. We need your generosity, kindness, and support to bring our shop to life on Toronto street. All our cuisines are fresh food prepared and cooked on the spot.

Our menu is from all over the world with finger gourmet cuisine. 

We are one shop Gourmet Street Cuisine and Pastries needs.  We pledge to raise $50,000 to accomplish the goal and also, the donations are not free slick Joint will send out vouchers a week before the Grand opening to all our kind-hearted customers to redeem the donations for any products in our shop, we need your support, in any contributions you make will have an impact in reaching out to our goal and come and join the Slick Joint family for the celebration., God bless us all thanks.

Your help and support to raise this fund with any amount of your contributions will help us in achieving our goal.

SHORT TERM (36 MONTHS) GOALS

1. To execute a detailed and efficient marketing campaign (see marketing
2. section) as expeditiously as possible
3. To accomplish minimum revenues of $440,000 for Fiscal Year End 1 (“FYE 1”), $ 610,000
4. for FYE 2, and $700,000 for FYE 3
5. To maintain strong net profit margins and profitability by the end of FYE 1
6. To continuously increase the shop’s goodwill and client base
7. To continuously promote the Slick Joint brand
8. To cultivate iconic company culture.

LONG TERM GOALS

1. To become renowned as a superb quick stop shop
2. To achieve excellent operating best practices
3. To examine scalability in contemplation of building a multi-unit or franchise-based network.

USE OF START-UP FUNDS

The Company requires $190,000 to complement the principal’s significant investment to execute start-up equipment, marketing, and working capital strategies. Per the following summary, a $105,000 investment has been provided by the principal and a $120,000 loan will be negotiated.

* Equipment includes coffee machine, food service equipment (toasters, microwave, fridges, coolers, dishwasher, etc.), counters, racks, prep tables, storage, etc., small wares, utensils, store fixtures/furniture, office/security, and miscellaneous store, including signs and/or banners/posters. ** Deposits are first and last on utilities and insurance *** LOAN - $120,000 amortized over 84 months at a rate of 6% (simple interest) yields a monthly payment of $1,753 – monthly interest and principal pay-down per the amortization schedule

SLICK JOINT EQUIPMENT WAREHOUSE 

LOCATION AND FACILITIES OF THE BUSINESS

The Greater Toronto Municipal Area (“GTMA”) features a population of almost 6 million people, with a 2011to 2016 annualized population growth rate of a robust 6.2%. Toronto is Canada’s largest city with a population above 2.8 million people. It is an economic powerhouse, with a business population of over 100,000 businesses. It was just reported that Toronto / the GTA has now surpassed 6 million residents. The GTA is renowned for its huge diversity in the economy, culture and vocations, and huge commercial presence. Toronto features excellent accessibility, to and from, and in and around the region, with several major highways and streets complemented by premiere air and rail facilities. All of the foregoing traits make Toronto and the GTA a “marketer’s dream, " a superb opportunity for obtaining prospects. Over the period of 2011 to 2017, the population growth rate in the GTA was a distinctive 6%. 43 Goldwin Ave, is in the high-density residential neighborhood of Weston – York, which is west-central Toronto. Other nearby neighborhoods include Weston, Rockcliffe-Smythe, Humber Heights, and Keelesdale, and the city of Etobicoke is also close by. The address is adjacent to the Chord Housing Co-op.

Company Operating Systems

The company’s systems needs are threefold: (1) a sales / POS / CSR management system (“SMS”), (2) business administration system (“BAS”) and online / “e-commerce capabilities for social media, marketing, e-mail, etc. (“E-System”). The SMS handles sales, POS, cash entries, and data. The BAS system handles client records and all business requisites, such as financial / bookkeeping, payroll, management reports, etc., and E-System handles marketing and communications, mobile management, etc. Numerous valid and market-proven systems are available, including, but definitely not limited to, Revel and Touch Bistro. The optimum operating capabilities provided will include:

• CRM and ongoing goodwill programs
• Client data records and client service records
• Leads obtained from various marketing sources
• Sales, costing, pricing, profitability
• Purchasing, inventory, and waste
• Internet, online functions, and “e-commerce”
• Production of regular reports, including financial and online banking
• Record keeping
• Trending

SLICK JOINT PRODUCTS 

The menu will be casual flare and will feature key items such as:

• Imagawayaki waffles
• Empanadas
• Mayo's mash potatoes
• Japanese cheesecake
• Chicken meat pie
• Turkey meat pie
• Parisian crustless french pie
• Artisan Crustless Cheesecake
• Banana Tart
• Scotch Eggs
• Beef meat pie and more.

The shop motto: “committed to the best food that fits well with a customer’s diet – fresh, natural and organic foods from a creative menu and foods that exceeds our customers’ expectations”. Also excelling at special events and occasions – weddings, custom cakes, anniversaries cakes, gift baskets, bread, pastries, and cupcakes - and accommodating deliveries, Slick Joint has built up a strong reputation and client goodwill.

COVID 19 – BUSINESS IMPACT 

The Covid 19 disruption is obviously causing negative economic impacts and some analysts are mentioning the possibility of a recession. Various experts are forecasting the demise of the virus to begin by late spring but others are anticipating by the end of summer, while others are even less optimistic. The current reality of the virus is that 81% of those who get it are mild cases, 13.8% need more intense treatment, and around 2% are likely to die. It is fact that the measures of governmental precautions and social distancing are now flattening the growth curve significantly. The ongoing warm weather may also act to discourage the virus. The impact on the company is difficult to absolutely determine, but it is logical to anticipate consumer confidence and the desire to make large financial commitments will be diminished, and many consumers may opt to defer larger projects. It is reasonable to assume these will fuel pent-up demand later in the year (a period of recovery). It is just reported that what appear to be viable vaccines are now in the test stage and could be implemented in reasonably short order. Some of the risks that the Covid 19 situation presents to the business are: (1) diminished sales (2) irregularities in staffing (3) disruption of some supply channels (4) skewing of the operating budget and cash flows and, (5) a safe working environment. The formulation of these projections is an opportunity for the company to do a strategies reality check and double-check its state of preparedness.

The company's "Covid 19 Action Plan"

1) The projection calls for reduced sales levels from Oct 2021 to Jan. 2022 - the company must work extra- hard at attracting sales via such things as networking, local flyers, "specials", intense social media use, and word-of-mouth.

2) The company will be proactive in promoting customer benefits and "do it now!" special offers.

3) The company will continue to establish goodwill and manage long-term and loyal client relationships and this asset will be conscientiously "mined" and word-of-mouth encouraged at every opportunity.

4) The company can consider such diversifications as on-demand, “e-services”, delivery/curbside, and special-ordered services

5) The company must have a "tightened belt" approach to variable costs.

6) The company will be vigilant in 'staying on top of “governmental” and community support (business and employee) assistance

7) Ownership needs to constantly and diligently watch sales trends, expenses, costs of materials and supplies, hours, and staff productivity at an unprecedented level - daily audits The nature of the company’s services challenges it to operate in a totally “arms-length” / socially distanced manner, strategically avoiding close interaction with clients wherever possible, and the company will be diligent in applying the protocols and procedures required to optimize execution of a safety-first agenda.

ANOTHER WAY YOU CAN SUPPORT OUR CAMPAIGN

You can also help by helping us promote the campaign and drop your enthusiasm comment on our campaign page.