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St. Petersburg resident Monica Smith, CEO and founder of Sober Roots, is an addiction and cancer survivor inspiring women to regain their confidence and self-esteem.
Smith is from Bridgeport, Connecticut, the fourth biracial child of her mother's six children. She moves to St. Petersburg, Florida in 2001 after growing up with gang violence, becoming a single mother at the age of 17 and experiencing homelessness and drug addiction.
After getting sober in 2012, Smith has dedicated herself to helping others. For nine years, she works at the St. Petersburg Free Clinic Baldwin Women's Residence, helping single women in recovery from substance abuse. Her mission to help others continues after her life changed dramatically in 2020 when she learns that she had colon cancer. She has surgery and goes through six months of chemotherapy, which strips her of her hair and self-esteem.
Rebuild and protect the health of your hair from the outside in, using a rare combination of natural oils, extracts, vitamins, proteins, and amino acids.
The purpose of this campaign is to raise capital to help market the product, expand the line of organic products we can offer and create a partnership with distributors,” Considering the inspiring women to regain their confidence and self-esteem. We anticipate significant demand for our product. This presents a unique opportunity to create a brand culture for Sober Roots that aids in the recovery process for others who have had similar experiences with hair loss or trauma.
By supporting our campaign, you'll not only contribute to the realization of a groundbreaking product, but you'll also be part of a community dedicated to support those on the journey back to healthy hair.. Together, we can make a meaningful difference in the lives of those who have had similar experiences with hair loss or trauma
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“My self-esteem was so crippled by the experience of losing my hair I felt like a monster,” I know what it is like to hide behind a wig, a hat, or the walls of your home because your appearance does not match who you are inside anymore. After conquering addiction and cancer, I felt more like a monster than a champion, but that’s when inspiration struck.”
The effect of the chemotherapy treatments on her hair prompts her to create the brand Sober Roots, an alcohol-free and paraben-free leave-in conditioner made with organic, essential oils. The natural oils penetrate deep to help hydrate, nourish, strengthen and repair the hair.
“All I wanted at that moment was to grow my hair back, thick, and healthy,” All the products I found contained alcohol, which sucked the moisture right out of my dry, curly hair. I got desperate for something that would not cause more damage. An opportunity came around, and I jumped on it. I created a light conditioning cream full of natural oils to promote strength and growth for people of all hair types.”.
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Some of the ingredients include organic avocado oil for natural protein, hyaluronic acid, coconut oil, organic argan oil, tea tree oil, rosemary oil and more organic essential oils. These natural oils not only bring life back to hair, but also give rise to confidence. Sober Roots aspires to support those on the journey back to healthy hair.
Sober Roots is part of the incubator program in the John P. Lowth Entrepreneurship Center at the University of Tampa. The Lowth Entrepreneurship Center is part of the Sykes College of Business and is located within the Daly Innovation and Collaboration Building on campus.
Smith aspires to create a brand culture for Sober Roots that aids in the recovery process for others who have had similar experiences with hair loss or trauma.
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SHAMPOO AND CONDITIONER PRODUCTS
Shampoo
Rebuild and protect the health of your hair from the outside in, using a rare combination of natural oils, extracts, vitamins, proteins, and amino acids.
- Healthier Hair
- Softer Feel
- Cleaner Scalp
- Damage Repair
- Deep Hydration
- Frizz Control
- No Harsh Sulfates, Parabens or Dyes!
Key Ingredients:
Hydrating Organic Coconut Oil & Vitamin B
Hypoallergenic, contains pure oil blends. Great for all hair types, including color treated hair.
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Conditioner:
- Healthier Hair
- Softer Feel
- Cleaner Scalp
- Damage Repair
- Deep Hydration
- Frizz Control
- No Harsh Sulfates, Parabens or Dyes
Moisturize and help repair with the purest ingredients. Strengthen, de-tangle, hydrate and nourish hair strands with the highest quality non-toxic ingredients.
Key Ingredients:
- Hydrating Organic Coconut Oil & Vitamin B
- Hypoallergenic, contains pure oil blends
- Great for all hair types, including color treated hair.
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Sober Roots is organic, alcohol-free hair care using essential oils in a light cream form to hydrate the hair naturally. A local American manufacturing company helped me to create a leave-in conditioner, full of natural ingredients that help with nourishment, hair strengthening, scalp care, and growth. I am truly excited about the product and its outcome. Sober Roots met the demand of helping women become more confident in their image while transitioning into a healthier lifestyle by using better ingredients on their crown. The vision of helping others is what motivates me to grow the business’s brand and is why it is not just about the hair product. I started the business after going through my own struggles with my image. While going through chemo, I used my own experience of how I felt after watching my hair fall out to help others. It affected everything, my motivation, self-esteem, and ability to persevere. I wanted to grow my hair back, but the challenge was finding the right products that would not cause more damage by their ingredients. That is what inspired me to create this awesome product. Sober Roots’ natural oils penetrate deep to revive your weary hair without being greasy. Each deliberate ingredient lends its bountiful properties to promote health, growth, and confidence. Sober Roots Leave-In Conditioner is more than a haircare product. It is your confidence, fully restored, in a 4-ounce bottle.
We understand that not everyone may be in a position to contribute financially, but if you are interested in supporting The Soberroots, we kindly request your assistance in spreading the word about our campaign. You can share the campaign with your friends, family, and on your social media platforms using the Indiegogo share tools. Your help in raising awareness will play a crucial role in the success of our campaign and in reaching a wider audience who may be interested in The Soberroots. We sincerely appreciate any support you can offer, whether it be through contributions or by spreading the word. Together, we can make The Soberroots a remarkable success!
