UPDATE: Year-one fundraising achieved!
Let's try and raise the $82,325 funding for year two.
Dr. Peterson wanted to continue his work (1) analyzing and measuring personality scientifically, (2) examining the relationship between personality and political belief (liberal, conservative and, for the first time, politically correct) and (3) assessing the impact on productivity and quality of life of self-directed writing exercises (creating and evaluating the utility of high-school student versions of the programs at www.selfauthoring.com, which have helped thousands of university students get better grades and stay in school -- as outlined in this NPR article.
Here are some examples of his research:
Between Facets and Domains: 10 Aspects of the Big Five.
Compassionate Liberals and Polite Conservatives: Associations of Agreeableness with Political Ideology and Moral Values.
A Scalable Goal-Setting Intervention Closes both the Gender and Ethnic Minority Achievement Gap.
Dr. Peterson obtains no direct financial benefit from the research grant. It's used to pay the salaries, tuition fees and travel costs of his four graduate students and to compensate research subjects.
Here is a copy of the full funding application Prof. Peterson submitted to the government, that was nixed.