As Seen On:
The Time Bum
Worn & Wound
Watching Wrists
Anokhi Magazine
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Overview:
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About Us:We
at
SURI Timepieces design
high quality mechanical timepieces inspired by science. By pairing our passion
of watches and science, we created a unique platform to raise awareness of certain
diseases. Starting off with our Mito watch, we are raising awareness for
mitochondrial disease.
The name Mito is derived from the cellular organelle found in our bodies - the mitochondrion. Mitochondria are the power houses of our bodies that utilize the glucose/sugars from our food and convert them into energy in order for us to function. Each cell in our body contains thousands of copies of mitochondrial DNA (the blueprint to create functional mitochondria). However, for every 1/4,000 people, a mutation within the mitochondrial DNA may arise, leading to mitochondrial dysfunction. Impairment of mitochondrial function results in several developmental disorders, muscle weakness/pain, and even organ failure. Simply put, without healthy mitochondria, we would cease to function.
By creating the Mito, we hope to spark public interest in what mitochondria are and the debilitating disease people have to live with. For every watch sold, a portion of the funds will go directly to
foundations supporting mitochondrial research.
This watch isn't just a fashion piece, it's a support for a good cause!
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The Design:
The
inner bezel of the watch contains a unique twist – the mitochondrial DNA map
(represented by small dashes around the perimeter of the dial). This map is the
blueprint for the development of mitochondria in our bodies.
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The Mito - mitochondrial DNA map (highlighted in red)
The Mito features:
- Unisex design
-
316L
Stainless-Steel case
-
40mm
face (excld. crown) x 11mm thickness x 20mm lug-wight x 47mm lug-to-lug length
-
Lug-holes
-
150 meters
water-resistance
-
Anti-reflective
coating on a domed sapphire crystal
-
screw-down
crown
-
Miyota
9015 automatic movement
Three
dial colour/style options:
-
black
-
white/silver
- brushed
stainless-steel
What makes us different than the rest:
Science
+ Watches = A Unique Inspiration
We
wanted to create a watch with a story – something that can act as a
conversation piece. The Mito has been designed and created to create awareness
of mitochondrial disease.
In
terms of the watch itself, we have spared no expense at providing you a watch
with materials and features that many rivals don’t offer at this price point:
-
domed sapphire crystal - usually an
extra when it comes to watches, comes standard with the Mito. Sapphire crystal
provides the maximum protection against scratches.
-
anti-reflective (AR) coating - once
again, usually an extra, is another standard feature on the Mito. AR coating
means maximum clarity in all lighting conditions.
-
150 meter water resistance (WR) +
screw-down crown - typical classically designed watches would come with a very
low WR (< 50 meters). However, we wanted to make sure you could, for example,
go for a swim with your Mito. Therefore, we have designed a case that is
pressure tested to 150 meters. (Note: the crown [attached at 3 o'clock position
used to adjust the time] must be pushed down closed to ensure water-tightness)
- Miyota 9015 automatic movement -
created by the world-renowned Japanese watch company Citizen, the Miyota 9015
has become a largely popular choice for automatic movements. The Miyota 9015
has been a tried-and-true competitor to the commonly used Swiss movements. An
automatic movement means that this watch does not contain a battery. In fact,
when worn, the action/movement of your wrist rotates a rotor that winds the
watch. When fully wound, you can expect the watch to run for 48 hours if left off your wrist.
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The Perks - What do YOU get?
1 - Your choice of a dial colour (black, silver, stainless-steel finish)
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2 - A black genuine leather strap
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3 - A protective watch travel case (that can hold up to three 40mm sized watches!)
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4* - A 20mm black NATO strap.
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*if selected as an additional perk (Thank you card + 20mm black NATO strap).
For watch perks - Note: please add (B) for black, (S) for silver, or (SS) for stainless-steel in your Shipping Address Name! Example: "(B) NAME"
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Risks and challenges:
As with any project, finding a good manufacturer is not an easy task. After a long search, we are confident that we have found a manufacturer that is able to provide our customers a quality timepiece. We have acquired three working prototypes (one of each dial style) which have exceeded every measure in terms of quality and control.
In terms of the design of the watch, the prototypes of the three Mito's we have acquired have luminescent hour and minute hands (and hour markers for the brushed stainless-steel dial). However, due to the minimal thickness of the hour and minute hands, the manufacturer could not apply enough luminescent material. Thus, this resulted in poor luminescence in dark conditions. We are actively trying our best to see what the best option will be in order to resolve this issue. The following are the two options: 1) slightly altering the hour/minute hands, increasing thickness to allow more luminescent material, or 2) opting out of luminescent material and providing polished hands. We will work with our manufacturer to determine what would be best for the watch.
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Please contact suri.timepieces@gmail.com for any questions/concerns/media inquires.