We've launched our website at www.taraand.co!
Buy directly from us for the best pricing.
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Curious how our bag works? Watch this one minute video to check out all our features.
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Founded by ex-Facebooker and female entrepreneur, Julia Lam, Tara creates beautiful accessories that provide both form and function for your everyday life.
Tara&Co was born out my own need when I was running around from meeting to social event to a meeting doing business at my last company. I was injuring my shoulder by dragging around my life in my handbag, but ultimately needed to present the most "professional" look to get business done. I thought, there's got to be a better way.
The name, “Tara” is inspired and named after “Green Tara” the Buddhist mother goddess, who represents action, great strength, and the virtues of success in work and achievements. We felt like this represented the women we were designing for.
Our first product is a highly stylish 2-in-1 convertible bag that fits up to a 13" laptop.
*Photo by Kimberly Brizzollara
A $395 That You Won't Regret.
We're spent countless hours researching and crafting a bag that won't let you down. We believe in it 100 percent. Stop purchasing bags for different occasions that won't hold up: Tara&Co can take you anywhere, anytime.
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There were two main problems we were trying to address with this bag:
- The ability for distributed weight when you need it (a backpack), but to look professional when you want to (a shoulder bag).
- Stopping "bags within bags." Too often we see women carry a smaller bag within a larger work bag because one bag doesn't suit their needs. With the Tracy, you have a 2-in-1 bag, so you never need to carry two separate bags again.
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You might wonder how we name our products -- we name products after women who inspire us. Our first bag is named, “The Tracy,” after Tracy Chou – former Pinterest and Quora engineer and entrepreneur – for her work in diversity and women-in-tech. Her blog post spurred 250 tech companies to release their otherwise well guarded diversity numbers so we could have a real conversation about diversity. We're excited to honor her and name this bag after her.
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2-in-1 Bag Design.
The Tracy is a 2-in- 1 convertible tote style bag in soft, genuine leather for the contemporary woman on-the- go. We're a bag that works for you. We convert to provide four distinctive looks for work or evening functions.
We're made for women who carry devices. We fit up to a 13” laptop and have a zip-off clutch.
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Zip-off Clutch.
Oh yes, we did! The flap of your Tracy zips off to become a stand-alone piece, so you can grab your basics, and go.
No more bags within bags.![]()
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Women love to just take the clutch for lunch, dinner, or errands, when it's more appropriate to have a smaller bag. Next time you don't have to lug everything, you can just take this. The clutch comes with its own pocket and detachable strap.
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3-Way Wear.
Feel great wherever you are. No more shoulders hurting, or feeling "too young" at a meeting. Our easy slide-and- go strap allows the bag to be worn 3-ways -- shoulder style as a tote, a cross-body, or as a conventional backpack. Just pull one up for a shoulder bag or cross-body, and pull out for a backpack. It converts between them in a snap. You don't have to deal with complicated conversions!
Our straps are made with leather on the outside and a soft nylon on the inside to look great, but wear most comfortably in any situation.
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Fits your life.
We hold everything you need in your bag. We know busy women have busy lives, so The Tracy is there to assist you.
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Personalized.
Sometimes you want to accessorize your outfit, or have a night out on the town. That's why today we're releasing two other clutch colors - Cerulean Teal and Lava Red. Use them in two ways: 1) Wear the clutches as their own piece or 2) Use them to easily change and personalize the color of your flap. Our clutches come with their own pocket and strap so you can look great from day to night.
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Expandable Side Pockets.
Sometimes you just need extra space. That's why we've designed two expandable zip-out side pockets when you need them. They sit sleek and flat along the side of your bag, but you can expand them out to hold water, an umbrella, or other needs.
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Easy Access Back Phone Pocket.
We know you have calls, texts, messages, and apps that you need when you're on-the-go, so we've developed an easy to reach back pocket which keeps your phone safe, secure, and easy to access.
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Organization.
We created lots of compartments for everything you bring everyday. We polled hundreds of women on what they carry in their bags and designed a spot for anything that over 50% of women carried daily.
This includes a padded pocket for devices, 2 zippered pockets, and places for your keys, sunglasses, lip gloss, pens, bus passes, and more.
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Best Materials.
Your Tracy not only looks good, it feels good. It's made out of genuine soft leather & the best YKK zippers.
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Bag Specs
- Tote: Height: 14”, Width: 11”, Depth: 4”. Please choose a strap based on height. Short Strap Length: 48” (under 5'4), Standard Strap Length: 60” (Everyone Else)
- Clutch: Height: 6.5”, Width: 11”, Removable Strap Length: 20”
- Genuine Soft Leather. Weight: 3.5 lbs.
*Specs are subject to change before production to build the best product possible.
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We've tested with CEOs, consultants, teachers, mothers and more! They love their Tracy bag which suits their needs for many occasions.
This is a perfect gift for you, or the professional woman in your life. Great for graduation gifts, business gifts, holiday gifts, or just to tell the woman in your life that you love her.
Women who travel often, like consultants, no longer have to take two bags, they just take The Tracy and zip-off the clutch when they need something smaller on their trips.
Every day women love The Tracy. When you're running home from meetings, you can leave the tote of The Tracy in your car, and just take your clutch if you need to step out to the grocery store, mall, or meet up with a girlfriend.
New mothers love The Tracy since they can put their baby in the front, and The Tracy in the back to look stylish and still carry the things they need for their new family.
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Since we're a 2-in-1 convertible bag, we get the best of both worlds. Learn how we differ from pure backpacks and handbags. The Tracy has it all.
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We're a team of professional women, bag designers, and mechanical engineers. I'm a former Facebook employee and longtime female founder. We have a collaborative building philosophy so we constantly ask professional women what they want and need and design it into our bags.
We've talked to and tested our bags with hundreds of women. Our extended testers are excited and say they want to buy The Tracy.
We want to solve problems for professional women and the challenges they face in their day-to-day lives. Most products out there today are not designed for women who have dynamic lifestyles.
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With $45,000 you can help us contribute to our first run of "The Tracy" and help launch the Tara&Co brand to help reimagine products for real women everywhere. We have bootstrapped the R&D process of the bag through 3 prototype cycles and six months of designing, re-designing, testing, iteration, and love, to get where we are today. We're almost there. We have a few tweaks left, and we're ready to produce.
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We're carefully fine tuning the rest of the bag, but will have it in your hands before the holidays!
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Like any startup, there are challenges and unforeseen circumstances. However, we have brought products to market before and are confident in our ability to do it again. Our product is close to being finalized, but we will continue to improve the bag aesthetically and functionally, so you receive the best possible product. That may mean tweaking, adding, or removing small features. The product is also built in genuine leather which is beautiful and soft, malleable and flexible, and our product will behave and age as such. Please research the characteristics of leather and make sure it's a material that you're excited about buying.
Production generally takes ~2 months of time to create, but can vary based on a number of factors including large quantity of units to create, differences in material, unclear specs etc. Because our zippers are YKK and extremely high quality, they take over 20 days alone to order. However, our team has produced with our high quality factory before which has created items for many retailers including Calvin Klein.
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Every startup takes an army to build, and we couldn't have done it without help from so many people.
Special thanks to:
- Andrew Imm, my co-founder at heart.
- Emily Yau, our beautiful stop motion director.
- Adrienne Gunde, our awesome photographer.
- Madison McKamey, our DP for our lovely Indiegogo video.
- Steve Jennings at Technology Design Group LLC for use of their space.
- Sam Brewczynski, our mechanical engineering ninja.
- Marisa Juarez-Burdick, our amazing event guru.
and many many more....
And thank YOU for your support on our journey. We want to empower women to feel sleek and elegant, while also being practical and useful. We hope to simplify life, so you can focus on what matters.
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We had three launch events in San Francisco, New York, and Los Angles during our campaign and hundreds of people who came out to see The Tracy 2-in-1 bag in person and help us celebrate amazing women everywhere.
Here are our photos from our events:
Can't wait to see you at another event near you.
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About Us
Logistics
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When will I receive my bag? You’ll have your bag in hand by end of November 2017, before the holidays arrive.
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Can I buy the pieces separately? The Tracy is a 2-in-1 bag and must be purchased together.
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What is your return policy? We will only accept returns in case of manufacturing defects.
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What are the bags made out of? The bags are made out of genuine soft leather.
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Do you have any other bags? Currently, the Tracy is our first piece marrying the idea of fashion and function. We plan to have more accessories in the future that are both sleek and elegant, and practical and useful.
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Do you have smaller bags? The Tracy is made to carry up to a 13” laptop. In the future, we’ll have bags of varying sizes.
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Does The Tracy come in other materials? Currently, The Tracy only comes in soft, genuine, leather.
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How much will the bag retail for? The bag will retail for $395. We’re awarding early adopters by providing a pre-order discount.
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Do you ship worldwide? We currently only ship to the US and Canada.
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How much is shipping? Shipping costs vary depending on the package you buy.
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What are the dimensions of the bag? Tote: Height: 14”, Width: 11”, Depth: 4”. Please choose a strap based on height. Short Strap Length: 48” (under 5'4), Standard Strap Length: 60” (Everyone Else) Clutch: Height: 6.5”, Width: 11”, Removable Strap Length: 20”. Genuine Soft Leather. Weight: 3.5 lbs. *Specs are subject to change before production to build the best product possible.