The 30 Year Sweatshirt -

• Guaranteed for 30 Years and built to last a lifetime. 

• Sustainable fashion designed to lead an industry trend towards protecting our natural resources by making truly durable clothing.

• Supporting entrepreneurs in developing countries work their way out of poverty in collaboration with DEKI.ORG.UK, by donating 10% the profits from every 30 Year Sweatshirt sold to the charity.

• Handmade by artisans in rural Portugal who have been crafting beautiful clothing for over 50 years, underlining the fact our 30 Year Guarantee is no gimmick. 

• Ethically made using organic cotton, reflecting our commitment to quality, respect for the environment and responsible production ethos.

• Crafted out of luxury fabric from only the finest quality yarn. This ensures both incredible softness and a lifetime of durability.

• Value you deserve created by cutting out £75 / $115+ of pointless retail markups and delivering The 30 Year Sweatshirt direct to you at the wholesale price of £55 / $85.

SUSTAINABLE FASHION

Why should we accept brands that sell us clothing that is deliberately designed to wear out after just a year or two?

Many big fashion brands make their clothing knowing that it will fall apart, so that their customers will have to return to buy more. It’s called built-in obsolescence, and it creates a cycle of consumption and waste that’s become all too common these days.

We believe brands should sell their clothes based on the quality of their designs and a customer should return to buy more because they have released a great new product, not return to buy the same wardrobe staple that's been systemically produced to fall apart.

This status quo has to change. It's time to return to that bygone era where clothing was made so beautifully it could last a lifetime. Partnering with a group of old school Portuguese craftsmen, who have been hand-making clothing since 1964, we have created a luxury cotton crewneck sweatshirt that is so well made we are backing it up with a 30 Year Guarantee.

Together we can create a more sustainable fashion industry and lead a trend towards truly durable clothing. Starting right here, with The 30 Year Sweatshirt.

This will only be possible with your help! Choose a 30 Year Sweatshirt in your favourite colour, or share this video with your family, friends and work colleagues, and you’ll have made a difference. Thank you so much for your support, it means the world to us and we can’t wait to deliver you The 30 Year Sweatshirt.

DEKI.ORG.UK: SUPPORTING ENTREPRENEURS IN DEVELOPING COUNTRIES

We are launching The 30 Year Sweatshirt campaign on Indiegogo to help support entrepreneurs in developing countries who want to work their way out of poverty. We are doing this together with the charity, DEKI.ORG.UK, by giving 10% of each 30 Year Sweatshirt sale in grants to those in South Sudan, Uganda, Malawi, Ghana and South Africa whose businesses need our support to continue. 

This was something I wanted to do because making clothing with the Tom Cridland brand is a true labour of love for me and I want to try to help less privileged fellow entrepreneurs have the opportunity to make use of their talents. These entrepreneurs in developing countries require grants of just an average value of £250 to be able to continue with their businesses, in turn contributing to their communities and economies. They all have a great work ethic and they all deserve the chance to use it.

The sweatshirt has long been a wardrobe staple for many.

Its origins date back to the 1920s and the University of Alabama, where it developed huge popularity among sportsmen who had grown tired of playing in wool that caused them discomfort and shrunk after being washed. In the decades that followed the garment has grown to become a symbol of laidback modern comfort and style across the world. 

The 30 Year Sweatshirt is a loopback. The Portuguese artisans we have partnered with use an old school technique of traditional knitting that forms loops on the backside of the sweatshirt’s fabric. We use three fine yarns of this loopwheeled fabric to create material for our sweatshirts that will look better and better as it ages.

We know The 30 Year Sweatshirt could not be better made; it was built for life.

That is why it comes with a 30 Year Guarantee. If your sweatshirt should ever rip, tear or otherwise need a repair over the next 30 years, you can send it back to us and we will immediately mend it free of charge.

If we were selling through retailers, our sweatshirts would cost £130 / $200 at the very least. We are saying no to pointless retail markups though and passing on the £75 / $115+ saved by this directly on to you. Thanks to Kickstarter we can offer The 30 Year Sweatshirt to you at the wholesale price of £55 / $85.