UPDATE:
Check out the BRAND NEW single going to radio in the next week which will form part of this album project!
What’s the point of having a beautiful record if no one gets to hear it? This has always been the independent artist’s Achille’s heel. I'm raising funds to get the album HEARD around the world, because now as ever, marketing is everything and how you get your voice out there makes all the difference. That difference is marketing, and marketing requires budget.
My name is Ard Matthews. I'm the lead singer for a band called Just Jinjer. We have made and continue to make quite a mark in the South African music landscape being the first rock band to sell a double platinum debut album and having gone on to sell more than 250 000 records to date. We've recently (Nov 2014) enjoyed yet another number one song on Algoa FM (a big regional station in SA) Anyway, the Jinjer machine continues to roll but I also did a solo album in 2012 and it's time for another.
Within all the success with Just Jinjer, I have really enjoyed the new found musical freedom of just doing everything myself when it comes to songs that I am always writing, without having to ask too much opinion.
I pledge to you that I will transparently use every cent raised on marketing and PR to get the word out there about the album.
Why the crowdfunding route?
Having been involved in record deals in the past with Just Jinjer, I can safely testify that the best way to still have absolute control of your art is to own every aspect of it. By going at it alone, everyone can be assured that everything put out there is an honest representation of who Ard Matthews is.
Other Ways You Can Get Involved...
We have some options for you to get involved on the business side of this album by becoming a shareholder - please send us a mail to info@ardmatthews.com and we'll get back to you with what we have in mind.
Some people just can't contribute, but that doesn't mean you can't help!
Become a cheerleader for us by telling all your friends about the campaign and sharing the IndieGogo link wherever you can! We'll notice and it won't be forgotten.
Use any of the links at the bottom of this page, or just copy the link in your URL address bar at the top.
Original 'All Comes Round' album -
**NB - Please be sure to select a perk and not just contribute only - we want you to get something out of it :-)