Lineagewear is one of the leaders in the curvy-fit athletic apparel industry. We believe in vibrant, colorful activewear that is also ethical, sustainable, and inclusive.
Lineagewear's unique fit was developed using concepts learned in Broadway costuming. Features include a flat front, elastic-free, high waistband, and unique seams contoured to hug a woman's curves. Our reviews speak for themselves!
What We Need & What You Get
Initial goal:
Our goal covers the production of 11 exclusive new designs (five peacock prints and six other patterns) in a new, high-quality poly-spandex fabric.
This allows us to offer
- Consistent sizing
- Squat-proof back printing
- Excellent fit and feel
- A new 5X size!
These prints will be available in headbands (one size), baby sizes (newborn to 5T) kid sizes (4/5- 14/16), and adult sizes (XS-5X) in Capri, Ankle, and Mid Foot lengths.
What do you get out of this? A TON of perks! Not only will our perks be limited edition, but we've priced nearly everything BELOW our usual prices. We are also shipping all perks over $125 for free!
Essentially, this campaign is the same quality Lineagewear that you know and love - except it's new, the designs are exclusive, much of it is on sale, and since it's a pre-order, nothing is out of stock! What's not to love?
HOW TO ORDER: Simply select the perk you're interested in, and check out. You will receive a backers survey shortly after the end of the campaign (after May 8th) where you can indicate size, length, and print preferences. Yes, you can split a perk with a friend and order two different sizes!
Risks & Challenges
This is a low risk campaign! Lineagewear has been in business for two years now. We've run two successful pre-order sales last year- each raised close to 30k. We have an established supply chain and good working relationship with our printer and our factories. Running this sale as a crowdfunding campaign will help us better organize and manage logistics, as well as help us manage customer expectations.
Fabric printing is estimated to take 4 weeks, and manufacturing is estimated to take 4-8 weeks. Packing and shipping is estimated to take 1-2 weeks.
Stretch Goals:
$50k: This project plus expanded inventory on other prints (no more waiting for restock!), and an expanded charity program. Each Peacock design will have a designated charity that a portion of proceeds benefits!
$70k: This project plus expanded inventory, expanded charity program, plus development of new products (sizes up to 6x, more maternity, petite, sports bras, shorts, mens leggings and shorts, mat bag, jogger pants, that sort of thing).
$100k: All of the above, plus the relaunch of our wholesale program!
Who We Are
After building costumes on Broadway for a decade, Katie Pippin was fully versed in what it takes to make a stretch garment withstand the rigors of a sweaty performer abusing it on stage for eight shows a week. She started Lineagewear in March 2014 in her living room. Since then, Lineagewear has developed a huge following, and has grown to be one of the leaders of the curvy fit athleticwear industry.
We've been spotted in:
Our philosophy- Ethical, Sustainable, and Inclusive.
Ethical
Our leggings are handmade in New York City's renowned Fashion District. The employees at our shops are paid a living wage, work realistic hours, and are given frequent breaks and holidays. We believe it is vital to build our products in a fair, sustainable way, never using child or slave labor. In order to ensure this, we build our products locally, where we can regularly tour production facilities.
This occasionally increases production time and cost, but we feel like it's worth it.
We don't do seasons. We release new prints as we find/produce them. A beautiful, well made garment should be timeless, and we believe our designs are attractive enough to be worn -- and released -- all year round. Just because the calendar changes does not mean the value of our products do.
More importantly, seasons and micro-seasons are part of fast fashion, and often result in shoddy workmanship, low quality materials, questionable labor practices, and excessive waste. SO not our bag!
Sustainable
Every step of the process is American made, with an emphasis on a small carbon footprint. Our shops are family owned and operated. Our tags, labels, and packaging are all sourced using American companies. Our mailers are made from 88% recycled materials, and are recyclable. Most of our tops are American Apparel. Our other tops, totes, accessories, and jewelry are created by partnering with independently owned American businesses.
Our leggings are printed on imported fabric using sublimination (heat-transfer) printing.
Sublimation Printing is a process in which designs are transferred from pre-printed paper onto fabric by contact heat, of which the dyes are absorbed by the fabric. It is great way to produce high-clarity, well-defined designs.
Sublimation printing has always been a more sustainable and environmentally-friendly process than dyeing fabrics. Whether it be single- or double-sided printing, sublimation uses less water and less energy to “color” the fabric, without emitting hazardous gases.
Our printing facility is further committed to sustainability in a number of ways:
- Using water-based inks in our pigment printing operation with no solvents added (which emit harmful VOCs)
- Operating an in-house waste water treatment system that cleans and filters our water to remove dye particles
- Recycling our exhausted transfer paper to other markets
- Collecting our waste fabric to be recycled to other markets
Inclusive
We don't add surcharges to certain sizes.
We don't have separate sections for "straight" and "plus" sizes.
We support the HAES (Health At Every Size) community.
Body shaming is not our bag.
All bodies are gorgeous, and all bodies are to be celebrated for their unique abilities.
We practice radical self-love.
We are adding new sizes on a regular basis, and will continue to do so.
We want every woman, no matter where they are on their fitness journey, to feel OHMazing in Lineagewear.
Lineagewear doesn't believe in "one size fits all". People are all shapes and sizes, clothing companies skew their size charts differently, and the BMI chart doesn't take into account things like height, fitness, or muscle tone. A hundred years ago, almost every piece of clothing you owned would have been tailor made to your specific measurements. That's the type of fit we strive for with our leggings. We want our garments to fit true to size every time.
Please, don't ever feel that there is something "weird" or "wrong" with YOUR body just because a garment doesn't fit. YOU are perfect, YOU are beautiful!
Giving back
We believe it's our responsibility to give back to our community. To date, we have raised nearly $24,000 for various charities such as Bend to Mend, NEDA, Project Fit America, and the American Foundation for Suicide Prevention.
Other Ways You Can Help
Some people just can't contribute, but that doesn't mean they can't help:
- Ask folks to get the word out and make some noise about your campaign.
- Remind them to use the Indiegogo share tools!
Thank you so much for checking out our campaign!