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The Natural Spine Posture Correction Device

The Natural Spine digs into your tired muscles to keep your spine upright and your back pain-free.

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The Natural Spine Posture Correction Device

The Natural Spine Posture Correction Device

The Natural Spine Posture Correction Device

The Natural Spine Posture Correction Device

The Natural Spine Posture Correction Device

The Natural Spine digs into your tired muscles to keep your spine upright and your back pain-free.

The Natural Spine digs into your tired muscles to keep your spine upright and your back pain-free.

The Natural Spine digs into your tired muscles to keep your spine upright and your back pain-free.

The Natural Spine digs into your tired muscles to keep your spine upright and your back pain-free.

The Natural Spine Co.
The Natural Spine Co.
The Natural Spine Co.
The Natural Spine Co.
1 Campaign |
New York, United States
$585 USD 7 backers
0% of $75,000 Flexible Goal Flexible Goal
 
**FREE SHIPPING in the United States.
For shipping outside of the U.S., please contact us for exact shipping costs.**

 

Short Summary

Hi Indiegogo! I'm Raciel, inventor of The Natural Spine posture correction device. 

At the age of 14 I was in the backseat of a car that was struck by a drunk driver. For the past 14 years, I've dealt with chronic back pain and poor posture. In 2016, I set out to do something about it. 

Keeping active because it meant better spine health, after a group workout at my local gym, I opted for a cab ride home because I couldn't bear to wait for the subway. My lower back was throbbing. In the backseat of that cab, I put my water bottle behind my back to help my posture from being hunched over - which in turn was causing more pain. I expected for my spine to shift into a more upright position, to decompress.

What I didn't expect to happen was for my pain to completely melt away. If you're skeptical about pain "melting away," I get it. I was too... Until it happened to me. I felt so weird. I couldn't remember a time that I was not in pain. I felt lightheaded and a faint sensation of vertigo came over me. It was like I was able to breathe again for the first time - that feeling you get when your lungs expand to their fullest capacity. In utter shock, and total pain relief, I began thinking of ways to bring this idea to life. I knew that if it helped me, it could help a lot of other people with back pain. 

It started out very simple: testing out driving with two lacrosse balls placed in the area where I always hinge over, my thoracic (middle) spine. The lacrosse balls naturally stayed in place with the weight of my torso holding them up against the chair. After that proved successful, I began to sketch the initial concept. 

We've since come a long way. 

 

Our Timeline: 

While conceptualized in the winter of 2016 to 2017, we started working on our first prototype in the summer of 2019. It looked like this: 

 

Filed for a Utility Patent: The Natural Spine is patent-pending.

 

Made some revisions on the backplate, creating pre-set settings for the pressure points. This makes it easier for you to target specific areas. 

 

Bought a 3D printer to print it ourselves and cut down on costs... but the printer... well, this happened: 

 

Realizing we needed help, we reached out to a local 3D printer who took us from the above image, through to the next two iterations: we added more sizes of the pressure points to test out different measurements and levels of comfort.

 

Our pressure points cracked because the settings on the backplate were too tight. 

 

We increased the size of the settings on the backplate to allow for more ease when sliding the pressure points to their desired settings. We upgraded the strap and buckle to make the entire process of fastening The Natural Spine to your chair much easier. 

 

Tested different materials for the pressure points... And made a HUGE mess. Silicone and paint got everywhere. (not shown here: silicone and paint, everywhere.)

 

When pouring different materials for the pressure points, we realized we may need to increase the size of the small stem that connects the pressure point to the backplate so that when you're adjusting the pressure points to your settings (there may be more than one setting for you, depending on your trouble areas), they don't break. While we are going with a firm rubber, a thinner stem was worrisome. So we increased the size of the openings on the backplate, and increased the thickness of the stem that holds the pressure point in place. 

 

 

We then stress-tested the pressure points by literally pulling/forcing them out of the backplate several times from different angles, to make sure the pressure points wouldn't break during set-up and long-term use. The pressure points passed the stress test. 

We've grown and have learned so much during this process, and we've enjoyed every bit of it! 

We are offering The Natural Spine in 6 different colors: 

Arctic White

 

Charcoal 

 

Indigo

 

Forest

 

Sweet Red

 

And Mustard

 

We are now ready to manufacture, and we need YOUR HELP :) 

 

All components of The Natural Spine are 100% sourced, manufactured, and assembled in the United States of America. We support our local economy in the manufacturing of The Natural Spine posture correction device. 

 

What We Need & What You Get

We need to reach our goal of $75,000 to make this happen. This is how we'll use the funds: 

-Manufacturing: Molds are expensive! A third of our goal is going towards the molds. We are working with a local manufacturer.

-Inventory: Our model is based on the Lean Manufacturing method, and we only make what we sell. Your contribution will be used to create a first-run batch exclusively for Indiegogo contributors. 

-Marketing: Having dealt with pain ourselves, our mission is to help as many as possible heal from poor posture and back pain. As such, we'll need help spreading the word. We've been quoted by a local marketing agency and they're ready to take us on as soon as we give word. 

-Social Media: We'd like to hire a social media wizard to join our team and make our feeds happy. We expect the social media position to be a full time one. Your contribution will help give someone a job <3 

Contributions don't only come in the form of money :)  Please share this campaign with your friends and family.

If we don't reach our goal of $75,000, we will use whatever amount we raise and pour that into manufacturing. 

Perks: 

One of the coolest things about The Natural Spine posture correction device is that it is extremely portable. You can take it anywhere. We recommend starting with two: one for your car and the other for your work chair. But feel free to start with one. You can always get another one at a later time.

  • Perk 1: 1 unit of The Natural Spine posture correction device at Indiegogo discounted rate. Great for one person to use. 
  • Perk 2: 2 Units of The Natural Spine posture correction device at Indiegogo discounted rate. Keep both for you to use at work and in your car, or give it as a gift to someone who may be struggling with poor posture. 
  • Perk 3: 5 Units of The Natural Spine posture correction device at Indiegogo discounted rate. This one is a great family pack or gifter pack. If you're like us, you likely know someone else who has bad posture or back pain while seated. Gift them one. Or keep all five! Whatever you want. We're not judging you. 
  • Perks 4 & 5: Gift us a mold <3 This contribution option helps us out so much. A shipping date is required for the campaign, but these will not ship out to you. 

 

For all of our contributors, we are thinking of giving you each an individual shoutout on our social media platforms, and having a page on our website dedicated to contributors. We would love to see pictures and videos of you guys using The Natural Spine once you've received them. We'll be sending out a survey to get your thoughts on this. 

 

The Impact

We've suffered with poor posture and back pain for a long time. The Natural Spine is not a magical remedy that will heal you instantly. However, it has helped us by dramatically reducing our pain and discomfort, keeping our spine upright and in good form, and has made us more aware of keeping up with our posture when we're not using The Natural Spine. We are confident The Natural Spine can do the same for you. 

 

Your contribution helps us to help others. We can't do this without you.

 

Risks & Challenges

Having gone through several iterations of a product, you realize a lot of things:

1) things take A LOT longer than you think. There are many people involved and as such, many moving parts.

2) You learn to "Be the river and not the rock." We understand not everything is going to work out the way we imagine, so pivoting when necessary is key to bringing the vision to life. 

3) We welcome a challenge! 

When we learned that manufacturing takes a lot longer than expected: We refocused our efforts from trying to have products available this summer, to launch early next year.  We are currently expecting shipping to start March 1st, 2021. If there's an opportunity to get products out to our contributors before that date, we will take it! 

"So silicone is not as eco-friendly as we thought? Like, it won't break down in a landfill and can't be recycled?" Not to worry, we chose a super recyclable, eco-friendly material: TPE. TPE can be recycled, reused, and breaks down in a landfill. What's more is, we're looking biodegradeable materials such as "plastics" derived from seaweed that can biodegrade in three months or less. 

We've tried as much as possible to minimize problems. However, there may be things that we are not thinking of or expecting.

If there's anything this process has taught us, it's that we are not afraid of rolling up our sleeves to find a creative, efficient and effective solution to the challenge at hand. 

 

Other Ways You Can Help

As we mentioned earlier, contributions don't only come in the form of money. The best alternative to giving, is sharing. Share this post. Tell your friends and families how excited you are about The Natural Spine Posture Correction Device. Send this campaign to a friend who is always missing out on the action because they're always in pain. Make some noise for us! Please use the indiegogo share buttons (or simply copy and paste the url onto your social platforms.) 

We look forward to growing with you. 

Thank you!! 

The Natural Spine Co. 

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Choose your Perk

The Natural Spine x 1

The Natural Spine x 1

$67 USD $79 USD (15% off)
Includes 1x backplate, 2 pairs of pressure points, and 1x strap with fastener. The Natural Spine can go around almost any chair, backpack or pillow for home, work or flight use. The strap measures 5ft.
Included Items
  • The Natural Spine x1
Estimated Shipping
Original: March 2021
Current: September 2023
5 claimed
Ships to United States of America
The Natural Spine  x2

The Natural Spine x2

$125 USD $158 USD (20% off)
2 units of The Natural Spine posture correction device. Includes 2x backplate, 4 pairs of pressure points, and 2x strap with fastener. The Natural Spine can go around almost any chair, backpack or pillow for home, work or flight use. The strap measures 5ft.
Included Items
  • The Natural Spine x1 (2)
Estimated Shipping
March 2021
2 claimed
Ships to United States of America
The Natural Spine x5

The Natural Spine x5

$495 USD $995 USD (50% off)
5 units of The Natural Spine. This one is a great family pack or gifter pack. If you're like us, you likely know someone else who has bad posture or back pain while seated. Gift them one. Or keep all five! Whatever you want. We're not judging you.  5x backplates, 10 pairs of pressure points, and 5x strap with fastener.
Included Items
  • The Natural Spine x1 (5)
Estimated Shipping
Original: March 2021
Current: September 2023
0 claimed
Ships to United States of America
Gift a Mold

Gift a Mold

$1,000 USD
This option helps us out tremendously by directly assisting us in the manufacturing process. We are coming up with a creative way to thank you. Please contact us to learn more.
Included Items
  • Manufacturing Mold
Estimated Shipping
November 2020
0 claimed
Gift a Mold

Gift a Mold

$2,500 USD
This option helps us out tremendously by directly assisting us in the manufacturing process. We are coming up with a creative way to thank you. Please contact us to learn more.
Included Items
  • Manufacturing Mold
Estimated Shipping
November 2020
0 claimed

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