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The Smart Bra by VITALI

The first smart garment to help you achieve balance by working with your body's rhythm, not against.

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The Smart Bra by VITALI

The Smart Bra by VITALI

The Smart Bra by VITALI

The Smart Bra by VITALI

The Smart Bra by VITALI

The first smart garment to help you achieve balance by working with your body's rhythm, not against.

The first smart garment to help you achieve balance by working with your body's rhythm, not against.

The first smart garment to help you achieve balance by working with your body's rhythm, not against.

The first smart garment to help you achieve balance by working with your body's rhythm, not against.

VITALI Wear
VITALI Wear
VITALI Wear
VITALI Wear
1 Campaign |
Vancouver, Canada
$50,605 USD by 270 backers
$50,605 USD by 270 backers on May 16, 2017 with another platform
Prototype
The project team has a working demo, not the final product. Their ability to begin production may be affected by product development or financial challenges.
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Concept Prototype Production Shipping
Overview
A revolutionary bra with fabric sensors to support your wellbeing through breathing, posture and HRV training with biofeedback.

Meet VITALI, the first smart garment that is stylish and intuitive.

Life is stressful. While you can't escape it till the next vacation, you might as well live well in the moment. Take control back with VITALI. We've integrated fabric sensors around the upper torso into a stylish bra to track and monitor your breathing, posture and heart rate variability. 

The Smart Bra is built with 4 skin-friendly fabric sensors that track your breathing and HRV, with higher accuracy than traditional wrist-based wearables. It has two colours and two closure systems to choose from, body-tested for comfort and support with women ranging from size 30AA to 40DD. 

 

The GEM is the mind behind VITALI. The powerful processor collects data from all sensors to understand your pattern to give you bio-feedback by gentle taps. When your body reacts, GEM notices it immediately. 

 

The idea for VITALI first came from yoga. Good breathing and posture are not only vital to the practice, but also everyday wellbeing. With biofeedback, we are bring the benefit of yoga into everyday healthy habits, so you feel zen regardless what you do. 

When VITALI notices signs of imbalance it guides you to take action by breathing deeply, then breathe to your hearts natural rhythms. Doing so can help you take control at the right time, every time.

 

Good breathing doesn't happen without good posture. VITALI has got your back, no matter how many hours you have to work, stand or drive. See how your breath quality improve with posture. 

 

Whatever you do to stay well, VITALI integrates easily into your existing mindfulness practice. The My VITALI app tracks your practice and shows the exact before and after effect. Whether you use it to see how your meditation session went or for a guided breathing exercise, you are in good hands!

 

 

VITALI goes whenever you are, and doesn't need your smart phone to work. Take a personalized breathing exercise is just as simple as getting dressed. Overtime we can effectively train our natural stress response to be more resilient, even you are not wearing it!

 

 

 

HRV (Heart Rate Variability) is a key physiological indicator of stress. When we start to get stressed, our HRV changes pattern. The GEM captures that pattern and reminds you at the right time, every time, to prevent you from stress. 

 

VITALI coaches you to breathe in sync with your heart's natural rhythm. Doing so puts your mind and body in tune. 

In order to guide you to breathe, we have to correct your posture first: a sedentary lifestyle greatly affects our posture and the quality of our breath. No matter what you do, working, walking or driving, whenever you are slouched over, it's hard to take a deep breath. The GEM reminds you to maintain good posture, so you are ready to take a deep breath when you need!   

  

Not sure what size to get? Measure the band first (the area directly under your bust). Make sure measuring tape is level and snug to get the best read. This reading is your band size, which is the top row of the chart. Next measure the bust (the fullest part of your chest). The different between the band and the bust measurement is your cup size. 1'' difference: A cup, 2'' difference: B cup, 3'' difference: C cup, etc.

We know our backers don't have a chance to try on VITALI before pledging, so we want you to have a peace of mind. It's simple, try it on at home, if you think you could use a different size, ship it back to us and we will make it right!  

 

                             

 

 

 
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"I have really wide shoulders and heavier bust. I was pleasantly surprised how it’s not pulling on my shoulders, the seams are really comfortable. There's no points that's uncomfortable."

- Deidre, personal coach and yoga instructor

"My first impression is: it’s so comfortable. I love that all the seams are really smooth. I feel really snug and together, but nothing is too tight”

-Genieve, Chiropractor and mamapreneur

Amazingly comfortable. I have worked out in it - it is amazing”

-Lyndsay, Dental assistant

 

 

 
 
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We've created 12 iterations of prototypes. Over the last 18 months, we went from a rough cut-out bra with wires sticking out to a fully designed smart garment. Countless late nights and weekends were dedicated to bring this product to life. We have a track record of involving early adopters in the development process. As a backer, we want to hear what you think of the design before it hits the product line. We value your opinion as a kickstarter backer and welcome you on board our journey to bring VITALI to live!

 

We couldn’t have done this alone! Thank you to our families and friends for supporting us since day one. We’ve crossed path with some of the most amazing people on this journey of searching for intuitive wellness. First and foremost, thank you HAX accelerator and The Next Big Thing for all your guidance and mentorship along the way. To Hootsuite and e@UBC for an environment to learn and grow in. We are so grateful to have a strong health and wellness community in Vancouver. A special thank you to Health in Alignment (Dr. Genieve Burley), Karma Teachers, the Hotbox Yoga, Dharma Movement Company and Moment Meditation for the support and inspiration. A special thank you to our amazing video crew Antony Bui, Dalton, Jin, and brand ambassadors Cassandra, Morgan and Rochelle for embodying VITALI. Thank you to our Structural Engineers Laura Hu and Peter Wang for the many iterations of design, Firmware Engineer Karl Edler, Biomechanical Engineer Louise Thomas, Software Engineer Marco Brieden, Electronics Consultant Donny, Industrial Designer Inder Sanchdev. To our PR team at Proper Propaganda, digital marketing team at Profile Studio, and to our direct response advertising agency Jellop Crowdfunding. Thank you to Raybaby, Mindset, VUE, Iris Automation, AVA, CARV, Boulder Denim, Kokoon, and many other startup founders for the moral support while running this campaign! 

 

 

 

                 

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Choose your Perk

featured

Early Bird Special

$139 USD
Be the first to get the Smart Bra Kit, including everything you need to stay balanced: Smart Bra + GEM + charger + My VITALI app. $110 off for the early birds!
Estimated Shipping
February 2018
0 out of 10 of claimed
Ships worldwide.

Thank you!

$10 USD
We appreciate every contribution that brings up closer to our goal! Buy the team coffee and keep us marching forward. We will credit you on the official backer list and keep you updated along our journey!
Estimated Shipping
April 2017
0 claimed

Community Swag Bag

$39 USD
Get a VITALI premium t-shirt or tank top, made with the same quality as our smart garment, a carry bag and some stickers to show off your pride! Plus an e-book of a 30 day wellness challenge including daily tips. Perfect for male backers!
Estimated Shipping
June 2017
0 claimed

Indiegogo Special

$149 USD
Get the Smart Bra Kit ($100 off retail!), including a premium VITALI carry bag for your kit.
Estimated Shipping
January 2018
0 out of 50 of claimed
Ships worldwide.

Gift Her Something Special

$169 USD
Get a special gift for the significant woman in your life! Gift pack comes with everything in the personal kit plus name embroidery on the chest band and a personal note.
Estimated Shipping
January 2018
0 out of 20 of claimed
Ships worldwide.

Double Black Laundry Day Pack

$189 USD
Why not get two Smart bras that work with one GEM and save $140? Both Smart Bras come in our most popular slate black style
Estimated Shipping
January 2018
0 out of 20 of claimed
Ships worldwide.

Two for the Laundry Day

$209 USD
Why not get two Bras that work with one GEM and save $120! Mix-match the style, we dare you.
Estimated Shipping
January 2018
0 out of 20 of claimed
Ships worldwide.

Three for the Rack

$269 USD
Three smart bras with a GEM. Never miss a moment or style and save $140!
Estimated Shipping
February 2018
0 out of 20 of claimed
Ships worldwide.

Girl Friends Pack

$449 USD
Get a kit for you and two of your besties, save on shipping and retail (Retail Price: $777)
Estimated Shipping
February 2018
0 out of 20 of claimed
Ships worldwide.

10/10 Pack

$1,399 USD
Get 10 for 10/10 wellbeing for the ladies around you. $1100 saving off retail (Retail Price: $2499)
Estimated Shipping
February 2018
0 out of 18 of claimed
Ships worldwide.

Island Wellness Retreat

$2,499 USD
Bring your VITALI Smart Bra and come away with the VITALI team for 7 days of mind and body tuning on the picturesque Vancouver Island in British Columbia. 3 local fresh organic, vegetarian, vegan meals a day. Morning and afternoon wellness sessions with expert instructors in yoga, meditation, pranayam, surfing and more. A week to leave you recharged with good vibes and resourceful with mindfulness tools. We take care of everything so you only need to book your flight!
Estimated Shipping
June 2018
0 out of 13 of claimed
Ships worldwide.

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