THE YOYO EFFECT Feature length documentary
THE YOYO EFFECT is a ground-breaking feature length documentary from the award-winning filmmaker and producer of the popular documentary on Netflix, Food Choices. It follows the audacious filmmaker in his exciting journey into the controversial world of weight loss and dieting, as he uncovers several shocking facts and confronts common misconceptions, reductionist ideas and misleading information propagated by these industries over the last several decades. Showing the often-devastating effects they have on people's lives and exposing the viewer to new disruptive ideas and cutting edge science based evidence that could potentially lead to long term sustainable weight loss and improved health.
"This is a new kind of health movie, on steroids!”
What makes this film different?
There are some great health films out there for sure! But unfortunately, most films in this genre don't offer a wide perspective and understanding on the issues related to weight loss and obesity, often times they just touch on the surface of the problem, focus on single reductionist ideas (for example, removing sugar from your diet or avoiding fast food) as the only go-to strategy for weight loss and health and end up missing the big picture. Several films also promote approaches that are not supported by the preponderance of scientific evidence, they confuse the public and sometimes spread potentially dangerous ideas. Obesity is often a controversial and misunderstood topic, the goal of this film is to arm the viewer with science based information, knowledge and tools shared by world class experts.
Another key difference is the filmmaker's perspective and personal experience. Having previously struggled with being almost 60 pounds overweight for several years and having dealt with metabolic disease, being a border line type 2 diabetic, having had high cholesterol, high blood pressure, constant anxiety attacks and having tried almost every yoyo diet there is in the planet lead Michal to explore and research this topic with unprecedented depth and without bias or industry influence.
What your funding supports
- Completing the production of film
- B-roll, graphics and animations
- Post-production including soundtrack and music score
- An aggressive PR strategy
- Online targeted marketing
- Events to raise awareness
- Multiple language subtitle translations
- DVD production
- Distribution expenses
- Legal counsel
The more we can raise, the further we can promote this important film and ultimately influence positive change on a global scale.
The impact
Our first film FOOD CHOICES, gave the viewers a wider understanding about the impact that the food we eat has on human health, the health of our planet and on the lives of other living species. Now THE YOYO EFFECT, tackles obesity and the weight loss industry and it will expose information that can potentially help millions of people.
But in order to get this information out there we need to do this together so that the world is exposed to the truth and the film gets out there effectively, efficiently, and with great production and entertainment value.
With your help and support FOOD CHOICES continues to make massive transformations in people’s lives and this film will certainly produce similar results on a global scale. You play a key role to the success of the message and we are extremely grateful for your incredible support!!!
Risks and challenges
There is great risk in exposing the weight loss, food and medical industries, but not doing anything while millions of people suffer and die every year from complications caused by obesity is just not an option, and this is why we need to come together to expose the truth to people and health organizations all over the world.
It is extremely important for us to get support from the community to make sure that this film, and its message, reaches a wide audience and brings positive change on a global scale. That is why we must do this together and thanks to your support we can make this happen. Your support goes beyond the great perks you can receive. Supporting us also means sharing this campaign and film everywhere and with everyone you know, including family, friends and co-workers. A great way to do this is through the Indiegogo share tools provided on this page, including Facebook, Instagram, Twitter and word of mouth of course! Thanks to your support this film will become a reality!
THANK YOU SO MUCH FOR YOUR SUPPORT AND FOR SHARING THIS CAMPAING!!!!!
