Carefully engineered with an All-American design, Thero saves your tongue and time from scalding hot drinks, letting you enjoy your favorite coffee at instant coffee speeds. Drinking coffee is a way to get more out of your day and Thero lets you get the most out of your coffee. No more jumping through hoops just to get started.
Temperature adjusting mugs have been around for a while, but Thero is the fastest! We use only the highest grade materials, turning drinks from scalding hot to the perfect temperature in just 2 minutes and keeping them there for 5-6 hours.
In a day and age where we can send people to the moon and colonizing Mars no longer feels like some far off dream, why do we still have to struggle with overly hot coffee? At Thero, we think that life on Earth should be a little simpler and that is what we set out to do with the Thero Magic Mug.
Most coffee is poured at 180-200 degrees Fahrenheit, which is way too hot to drink. At this temperature, coffee will scald your mouth and kill off cells, making it not only unpleasant, but harmful as well. A classic paper cup will take 15-20 minutes to cool down coffee to a drinkable temperature and will become too cold just a few minutes after that. Meanwhile, classic insulated travel mugs will keep your coffee undrinkably hot for hours, unless you take the lid off in which case it will still take half an hour. Thero gets your coffee ready in just 1-2 minutes so you can start drinking the moment you step out the door.
We know that some people like their drinks a little hotter and some a little cooler, so when we say 140 degrees is the perfect temperature we expect some skepticism. The good news is that our perfect temperature is not just an arbitrary number! Deeming 140 degrees the perfect temperature is the result of not only testing what the most popular drinking temperature is, but also working with coffee roasters and taste testers to find the range where premium coffee exhibits its full body of flavor!
Also, we hate cutting corners, so we didn’t! Thero Magic Mugs are designed to work with even boiling hot water so you never have to worry about your drink being too hot to handle. We worked diligently with coffee experts throughout the product design process to create the best product for coffee, but at the same time we wanted to make sure we built something that worked well for our tea loving friends too!
The Thero Magic Mug uses some of the same technology that keeps rocket ships from overheating on launch and reentry to control the temperature of your coffee. Our special space-grade material is designed to absorb excess heat while your drink is above 140 degrees Fahrenheit, quickly bringing it down to that perfect drinking temperature. Then, when your hot drink falls below that perfect temperature, it will release that stored up heat back into your drink. This way you get to savor and enjoy your drink instead of gulping it down.
The coolest thing about this aerospace material is that it does this all on its own. No sensors or electricity required! Just rinse with cool water in between uses to reset the material and let it get rid of any heat it might still be holding on to.
Risks and Challenges
Bringing any product to market can present challenges and unfortunately, delays can occur due to unforeseen circumstances. One possible reason for the potential delay is the holiday rush. We have already identified several manufacturers and wish to complete our order before the holiday season in the OEM's country. Our current timeline has 1-2 months of wiggle room for potential delays and we are trying our best to bring Thero to you ASAP.