Indiegogo is committed to accessibility. If you have difficulty using our site, please contact support@indiegogo.com for assistance or view our accessibility notice by clicking here
The project team has not yet produced a working demo for their concept. Their ability to successfully produce a prototype may be affected by product development or financial challenges.
Arrow has reviewed this campaign's electronic and/or software design and verified that it is feasible for manufacturing.Learn More
Overview
Approximately 1.6 million accidents and over 3,000 deaths are caused every year by drivers who make the mistake of taking their eyes off the road to glance at a cell phone screen. All too often, there is no time to recover.
We believe that the best way to reduce accidents caused by distracted driving is to eliminate the temptation to look at the cell phone. The Shellback Smartphone Safe confirms in real time that the phone is out-of-sight.
Buy a Smartphone Safe now and become a safer driver!
Shellback Smartphone Safes Eliminate Distracted Driving by Storing Cell Phones Out-of-Sight Inside a Closed Case
The problem has become a true epidemic and is getting worse!
Cell Phone Distracted Driving Statistics
A recent AT&T survey reports that 98% of drivers agree that texting and driving is a very dangerous habit, but 49% of the same respondents also admitted that they still sent texts, checked social media sites and/or talked on their phones while driving.
AT&T, Verizon, Sprint and other mobile wireless carriers all recognize that people have a tremendous urge to see what news, messages or emails just dinged their cell phones.
Nomophobia - the fear of being without one's smartphone - is real and effects about half the population. Constantly checking for emails, texts, tweets, and updates is a very dangerous habit - and possible addiction - that needs to be addressed.
Our challenge is finding a solution that allows cell phones to notify drivers of incoming calls or texts, while eliminating the temptation to take their eyes off the road.
Introducing the Shellback Smartphone Safe
Faced with this real world problem, brothers Michael and Thomas Maguire decided to solve it. Both brothers have experience managing fleets or salespeople who drive in their territories every day. Tom has two teenage sons - one that recently received his driver's license and another who will start driver's education soon.
Their simple solution is an intelligent cell phone case that allows drivers to store their cell phones out-of-sight inside a Shellback "Smartphone Safe" and removes the urge to check their cell phone screens while driving.
Once cell phones are paired and stored inside the Smartphone Safe, a green light on the outside of the case indicates it is now safe to drive. Real time transmissions allow parents and fleet managers to verify that drivers will experience zero cell phone distractions while out on the road.
Smartphone Safe Main Features:
Knowledge is Power
The Smartphone Safe also comes with a Live Undistracted Cell Phone App that runs on both Apple iPhones and Android Smartphones. The app continuously monitors sensors inside the case to ensure that cell phones remained locked inside while the vehicle is moving.
Should the driver decide to open the case while driving it will automatically send an alert to parents or fleet managers - notifying them that the phone is now accessible. The real time alert provides the ability to address this dangerous behavior before an accident occurs.
The information is also stored in a database so that parents and fleet managers can review daily, weekly, monthly, or annual reports. We can provide compliance reports for a single driver or an entire fleet of thousands of autos, trucks, school buses, vans, utility vehicles, etc.
Smartphone Safes: the Best Monitoring Tool
Smartphone Safes are the single best way to monitor cell phones and guarantee that cell phone safety policies are being obeyed at all times. It can also be used by driver education schools to teach kids a new methodology for driving with a cell phone. It only takes a few minutes to pull over to a safe parking spot, take the cell phone out of the case, make a call, send a text, check an email, store it back in the case and then head back out on the road safely to their next destination. Training kids and adults to keep their eyes on the road 100% of the time while driving will significantly reduce the number of accidents and deaths caused by cell phones.
Smartphone Safes vs the Competition:
There are a few cell phone apps, hardware gadgets, and driver cameras in the marketplace, but none of them prevent drivers from reading their smartphone screens. The Shellback Smartphone Safe is the ONLY product that stores the cell phone out-of-sight and effectively eliminates a driver's ability to read their cell phones while driving.
How Do We Plan to Spend the Money
Mike and Tom spoke to countless parents and businesses which validated the need to address distracted driving. Everyone agreed this was a growing problem - but no one had a solution. The brothers were convinced the only way to solve the problem was to eliminate the phone. They teamed with an engineering firm, Finishline Product Development Services, to work out the design requirements, draw up cell phone case designs, engineer the case's intelligent sensors, program a cell phone app and develop the functioning prototypes. The result of all this work is the Shellback SmartPhone Safe.
The team is now ready to go into full production and meet the market place demand. We have a contract manufacturer lined up and we are ready to place our first order that will be used to fulfill orders from this Indiegogo crowdfunding campaign and generate enough revenue to conduct a follow-up equity crowdfunding campaign in 12 to 18 months.
We need $50,000 in this initial campaign to:
Further test of our prototypes
Finalizing the manufacturing designs
Finalizing engineering schematics
Developing the dashboards
Developing and iterating on the user experience for the mobile app
First production run & fulfilling all of our perks
We will soon begin the process of:
Designing retail packaging
Generating product certifications
Building sales and distribution channels
Please Help Us End Distracted Driving
Contributors can help save lives of their loved ones, employees, or complete strangers through our young driver matching program. For every ten contributions directed to our partners - we will send one free Smartphone Safe to either PADD.org or Nikki Cline (East Surrey High School) to provide to new drivers in memory of her son Gage Edwards. Nikki, says "It warms my heart every time I see a person or company be as passionate as I am working towards trying to prevent the avoidable tragedies that can occur from distracted driving."
Why Should You Support Us?
Peace of Mind. Since the onset of mobile technology, our roads have become increasingly dangerous. You no longer have the simple peace of mind knowing your loved ones are driving safely. With the Smartphone Safe you now have a simple way to prevent accidents before they happen.
Help make our roads safer for everyone. We are all aware of the distracted driving epidemic.
Support our goal to help young drivers and quite possibly save lives.
Knowledge is Power. No longer assume your drivers are following the rules. Be 100% sure.
Be the first to get one. No other solution like it exists. Start living undistracted now with a Shellback Smartphone Safe!
Our Goal
We want to make the roads safer and help everyone live and drive undistracted. We all know the phone is a major distraction for drivers. Distracted driving is responsible for 25% of all accidents. The Smartphone Safe is the solution.
If the phone is out-of-sight, the driver will be safer. If the driver is safer we will have less accidents. If we have less accidents we will all benefit.
Quite simply - our campaign hopes to prevent accidents and possibly save lives.
What is a Smartphone Safe?
The Smartphone Safe is an intelligent case that secures the phone out-of-sight. The embedded technology confirms and reports phone location and status.
Most distracted driving solutions today focus on the car, the driver, or apps. The Smartphone Safe focuses on the phone. It is the only solution that secures the phone out-of-sight and eliminates the possibility of distraction.
The world's only fool-proof way to eliminate distracted driving due to smartphones – the Smartphone Safe syncs with your phone and tracks when it is stored out-of-sight while driving. It sends real time notifications whenever the phone is removed from the case while driving.
How Does It Work?
The Smartphone Safe connects to your smartphone over a Bluetooth connection. It confirms the phone is out-of-sight (the phone goes in the case), reports on device usage in real time (you will know if the case is opened or closed), and tracks data and presents it in a useful way (Cloud-based SQL database and dashboards.)
Once you connect Smartphone Safe to your phone, the Live Undistracted App – available on Android and iOS will continuously monitor your phone status and let you know when the phone is removed from the case.
Smartphone Safe Compliance Reporting
Not following the rules? - The Smartphone Safe sends out an immediate alert when a driver decides to take the phone out of the case when driving. This data allows you to take action before an accident happens.
Two phones? - The Smartphone Safe can handle multiple phones. Our patent-pending technology determines the exact phone or phones that should be in the case and notifies the driver that the phones are now safely stored for safe driving. This could be helpful for those of us that have both a work and personal phone.
Minimal Data Usage - The SPS App utilizes minimal data to track both the speed and location of the driver. All data is tracked in the cloud and only alerts due to unsafe conditions are pushed out.
Battery Technology - The Smartphone Safe comes with a fully rechargeable battery that will last up to 40 hours per charge with average use.
The Case - The Smartphone Safe is made of rugged materials and guaranteed for one year. It is dust-proof and water splash proof. Integrated lights and audible alerts indicate when it is safe to drive.
The Software - All activity is tracked in real time and uploaded to our cloud-based server. Data is stored in a SQL database and converted to simple to use dashboards. Alerts are sent directly to our clients via SMS text or email. The Smartphone Safe sends out an immediate alert when a driver decides to take the phone out of the case when driving. This data allows you to take action before an accident happens.
Why the Name Shellback?
US Naval sailors who have crossed the equator and gone through a special initiation ceremony are called "Shellbacks." Our father was a proud veteran of the US Navy, a Shellback, and a steamfitter who worked on some of the greatest buildings in New York City. He drove a fleet vehicle for most of his career. We are confident that he would have never texted while driving - because he would have had no interest in texting at all. But we know that he would be proud that we are trying to make the roads safer for everyone.
Promote Our Campaign - Earn a 10% Commission
Like what we're doing to make the world a safer place to drive? Please help us spread the word and raise awareness for our cause by sharing this campaign with your family, friends, and business contacts.
To make it worth your while, we want to pay you for sharing this campaign via your social media contacts when anyone in your network buys one of our perks.
For example, if you share our campaign link via social media account, email marketing, press releases, etc, we can track how many people visit our Indiegogo campaign and buy one of our perks. If your marketing activities sold 10 units of our main perk at $280, that would generate $2,800 of revenue for our campaign. To compensate you for your marketing efforts, we will mail you a 10% commission check for $280.
It's very easy. Simply click on the Facebook, Linkedin and Twitter social media sharing buttons, embed the sharing link on your blog, etc., etc. and you will receive a 10% commission check for every external perk that your marketing efforts sell.
To make it very easy, we've even created more that 30 different advertisements that you can post on social media. Simply, go down the list and share the ones you like. When they generate a sale, you earn a commission.
Commissions apply to external sales only and the 10% commission will not be applied to personal purchases of Smartphone Safes. A minimum quota of $1,000 or more of sales is also required so that we don't have to write a large number of checks for very small commissions. Sales will be tracked with Google Analytics that is tied into the backend of this Indiegogo fundraising campaign.
# # #
Looking for more information?Check the project
FAQ
This is the last chance to get a great early bird discount for most cost-effective and risk-free perk to trial a Shellback Smartphone Safe and help our company's effort to combat distracted driving. Backers will receive 1 silver or black Smartphone Safe and 12 months of real time alerts and monitoring services from Shellback Business Services. $280 Value.
Estimated Shipping
September 2017
1 out of 250 of claimed
Ships worldwide.
Driver Safety Advocate
$5 USD
We appreciate all the support for financially supporting this cause for social good. Every contributor at this level will help make our roads safer. All contributors will be listed on our website under the Live Undistracted Trailblazer page.
Estimated Shipping
April 2017
0 claimed
In Support of PADD.org
$25 USD
People Against Distracted Driving was incorporated in memory of Nikki Kellenyi, a beloved high school senior who died as a victim of distracted driving at the age of 18. Nikki's father, Mike, created PADD to help prevent distracted driving and to aid the families of victims.
Every $250.00 provides a Smart Phone Safe to PADD in memory of Nikki Kellenyi and in support of Mike Kellenyi and his tireless efforts to save lives.
Estimated Shipping
September 2017
0 claimed
In Memory of Gage Edwards
$25 USD
This perk is dedicated to Gage Edwards - a passionate young man, loving brother and son, and three sport athlete at East Surrey High School who passed away at the young age of 17. Nikki Cline lost her son due to texting and driving. She is now on a mission to end distracted driving and help young drivers learn to stay alert and wait to text. (W8 2 TXT)
Every ten contributions at this level will provide a Smart Phone Safe to Nikki Cline to assist in her mission to end distracted driving.
Estimated Shipping
September 2017
0 claimed
Thank You - Shellback T-Shirt
$30 USD
All contributors at this level will receive a Shellback "Live Undistracted" T-Shirt. We appreciate your support. Together, we can stop distracted driving.
Estimated Shipping
May 2017
3 out of 500 of claimed
Ships worldwide.
Early Bird - Best Deal
$74 USD
This is the most limited perk on our campaign. Backers at this level will receive one Shellback Smartphone Safe and help our company's effort to combat distracted driving. This perk also provides three (3) months of real time alerts and monitoring services from Shellback Business Services. $105 - Value ($60 safe + $15/mo. monitoring x 3 mo.) After the three month term, owners will need to renew their subscription to keep their drivers safe.
Estimated Shipping
September 2017
1 out of 100 of claimed
Ships worldwide.
Early Bird -Limited Time Offer
$99 USD
This perk provides peace of mind and is the only chance to get a great discount on a limited six month subscription. Backers at this level will receive one Shellback Smartphone Safe and six (6) months of real time alerts and monitoring services from Shellback Business Services to help our company's effort to combat distracted driving. $150 Value ($60 safe + $15/mo. monitoring x 6 mo.) After the six-month term, owners will need to renew their subscription to keep their drivers safe.
Estimated Shipping
September 2017
2 out of 500 of claimed
Ships worldwide.
Early Bird - Last Chance
$200 USD
Still a great deal! Customers will receive one (1) Shellback Smartphone Safe and twelve (12) months of real time alerts and monitoring services from Shellback Business Services for $200. A $240 value ($60 case + 12 x $15 mo. monitoring)
Estimated Shipping
September 2017
1 out of 800 of claimed
Ships worldwide.
Retailer 10-Unit Package
$1,920 USD
This perk is for Retailers that sell into B2B fleet manager accounts that want to enforce cell phone safety policies by purchasing Smartphone Safes for their fleet's drivers or that sell Cell Phone Cases and Accessories. Buyers will receive 10 Smartphone Safes and 12-months of monitoring service from Shellback Business Services complete with compliance reporting for only $1,920, a $2,400 value ($60 case x 10 = $600) + (12 x $15 mo. monitoring x 10 = $1,800), which is a 20% discount ($480).
Estimated Shipping
September 2017
4 out of 10 of claimed
Ships worldwide.
Distributor 60-Unit Package
$7,200 USD
This perk is for Distributors that sell to Resellers that target B2B fleet managers that want to enforce cell phone safety policies by purchasing Smartphone Safes for their drivers or Cell Phone Case & Accessory resellers. Buyers will receive 60 Smartphone Safes and 12-mos. of monitoring service from Shellback Business Services complete with compliance reporting for only $7,200, a $14,400 value ($60 case x 60 = $3,600) + (12 x $15 mo. monitoring x 60 = $10,800), which is a 50% discount ($7,200).