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Fifty-four '90s icons picked to live in a goddess deck, impart advice, and evoke your sense of nostalgia, to find out what happens when the cards you read with look like the faces you grew up with (or at least have seen around your favorite streaming platform).
HI, I'M MICHELLE...
I work as a professional intuitive coach and tarot reader which means I own a LOT of card decks.
After nearly a decade of reading cards for myself and others, I've concluded that every deck has its own personality. Some are sassy and some are serious, but they all bring a unique flavor of advice to a reading and must be chosen carefully.
After all, you wouldn't go to your jokester bestie if you needed advice on a serious topic any more than you'd go to your depressed co-worker to lighten the mood...
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THE SAME GOES FOR CARDS.
That's why in late 2019, I found myself on a fruitless quest to add a goddess deck to my collection. It's not that the beautiful, Baroque, and ornately designed decks on the market were bad, they just didn't have the personality I was looking for in my new goddess friends.
I wanted a divine feminine I could relate to, a cool girl/big sister type who could take me under her wing and offer sage advice. I craved images of the divine feminine that inspired me the way the women I grew up admiring did, during a time when my idea of womanhood was truly being defined: The '90s.
I DECIDED IT WAS TIME FOR A MAKEOVER.
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I spent the first half of 2020 (with some extra time to kill) designing the first edition of the Total Betty Goddess Deck, making over the goddess in the image of icons I grew up admiring.
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After the first printing in August of 2020, it didn't take long for friends & followers to become fans...turns out I wasn't the only wannabe witch with a soft spot for nostalgia.
IT WAS FEATURED IN BUST MAGAZINE...
& GIVEN A STAMP OF APPROVAL FROM WOMEN I ADMIRE.
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Then, after almost three years of divine, nostalgic fun, it felt time for the goddesses to expand, add new faces, and be made over yet again.
THUS, TOTAL BETTY 2.0 WAS BORN!
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WHAT'S IMPROVED/WHAT'S INSIDE
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Each Total Betty 2.0 Deck includes:
- 54 colorful, tarot-sized goddess cards emblazoned with your favorite ‘90s icons
- thicker, more durable card stock
- new VHS-inspired packaging & card backs
- a mini in-box guidebook
- card spreads inspired by ‘90s nostalgia:
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HOW YOU CAN HELP/DONOR PERKS
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It's my ultimate goal to make the 2.0 edition of the Total Betty Goddess Deck even more affordable & widely available than the last. Here's the thing about small-business printing: you have to print A LOT of decks to keep the cost of each product down.
IndieGoGo Supporters get the Total Betty 2.0 Deck at the lowest price of the pre-order period. That means, even if we don't meet our projected goal & the list price must be raised to accommodate a higher production cost, supporters will still receive their decks at no additional charge.
You can also donate without opting into one of the reward tiers if you'd like to support the project but don't want a deck of your own.
CHALLENGES & RISKS
Because this isn't my first rodeo, I anticipate very few surprises during the printing process. The designs are complete, test decks have already been printed and approved, and I've personally been giving readings with the new cards for months now (and I LOVE them).
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That being said, fundraising can be unpredictable so please keep in mind:
DELIVERY TIMES MIGHT VARY: The timeline for receiving your deck(s) will depend entirely on how quickly we meet our fundraising goal.
- If we reach our goal during the timeline of this campaign (July-September), the decks will be ordered immediately and shipped out soon after they arrive at my door (1-2 weeks later) with a projected delivery to your door around October/November (right around Halloween!)
- If we still have more funds to acquire at the end of this campaign, I will extend the pre-order period on my website until December 2023 when, regardless of how much money has been raised, the first printing WILL be ordered with a projected delivery date of January/February 2024
An incomplete pre-order period will mean all decks purchased after the first printing will be at a higher price point, but pre-orders and IndieGogo supporters will still lock in the original deal.
OTHER WAYS TO HELP
Can't afford to donate monetary support, but still want to help out?
I cannot stress enough how much word-of-mouth matters!
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You can help without spending a dime by:
- Following @totalbettygoddessdeck & @michelleshea on Instagram
- Liking &/or reposting pictures featuring the deck to your IG/Facebook feed & stories
- Sharing this campaign link on your social media platform of choice
- Texting the link to friends & family who might be interested in supporting the project
- Inviting Michelle to guest on your Podcast, YouTube, or IG Live
- Slipping the topic of a new '90s-themed goddess deck into your everyday conversation & having a link handy to text those who seem intrigued