An ultra-thin portable fire pit that fits in your pocket.
When stored, it is the size of a smartphone and only 5 mm thick.
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Innovative, lightweight, and portable—this stylish and easy-to-use portable fire pit is the perfect partner for solo camping, bicycle camping, hiking, fishing, and other casual outdoor excursions.
THE BRAND LABO is a startup that works with local workshops and manufacturers to build innovative products that deliver new value and revitalize local economies.
For this project, we teamed with Plan Co., Ltd, which operates the specialty aluminum brand [ALUMINO]. The company is based in the manufacturing town of Yao, Osaka.
An ultra-compact portable fire pit
that fits in your pocket
【ALPHA BONFIRE】
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Great for:
・Fishing or touring trips
・Starting a fire while a solo camping
・Having a light, convenient bonfire stand that fits in your pocket
・Enjoying the outdoors in style
・Those looking for a beginner-friendly, easy-to-use bonfire stand
Smartphone-sized and only 5 mm thick
You may even forget you are carrying it
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When stored, the ALPHA BONFIRE is only 5 mm thick.
Sized like a smartphone, it can be easily stored in pockets, pouches, and other small spaces.
Now you can carry your bonfire stand like you carry a wallet.
Ultra-compact and specialized for solo camping
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Want to cook with and enjoy the flames of a small bonfire?
The ALPHA BONFIRE's ultra-compact size is perfect for such occasions.
The ash pan, which doubles as a storage cover, protects surfaces from the heat of the bonfire. This lets you use the ALPHA BONFIRE on tables and other surfaces, making it a convenient option that is also friendly to those new to camping and the outdoors.
Knife, fork, fire chopsticks, and grill plate
Many possibilities in one portable unit
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The ALPHA BONFIRE is much more than a bonfire stand.
Within just 5 millimeters, it also contains a knife, fork, fire chopsticks, and grill plate. No need to carry extra and unnecessary tools.
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Enjoy the outdoors with freedom and style.
The grill plate supports three different heights so that you can adjust it to best fit your cooking and grilling needs.
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Refined, calculated design
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The side plate air holes circulate air efficiently and are in the shape of the ALPHA BONFIRE logo.
The receptacle contains the inverted word "ALPHA," which projects onto the surface below when lit.
With a subdued elegance, it brings a wonderful aesthetic to any space.
Made with corrosion-resistant, rust-proof stainless steel
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The 1 mm stainless steel is highly corrosion-resistant, allowing for long and frequent use. The stainless steel contains chromium, which oxidizes into a protective film that prevents iron oxidation and rust.
Use cases
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Motorcycle and bicycle camping.
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Fishing, hiking, and the outdoors.
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Use it with aluminum rice cookers or sierra cups.
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Or to cook a steak on the grill plate.
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Let a small bonfire bring your space to life.
Product summary
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Retail price (planned): ¥10,400 yen (shipping and tax excluded)
Material: Stainless steel (thickness 1 mm)
Dimensions: 147 x 69 x 5 (mm)
Contents: 1 bonfire stand, grill plate, knife, fork, fire chopsticks, band
Manufacture: Yao, Osaka, Japan
* The knife is stored within the grill plate. Be careful when removing it.
* As hairline processing assumes use with fire, only one side of each bonfire stand part is processed.
* Please note that the specifications of the packaging and fire chopsticks may change. Any changes will be reported beforehand in the activity report.
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Rewards
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ALPHA BONFIRE 1 unit
1) [Super Early Bird Discount] (Limit 50) ¥10400 → ¥8,840 15% OFF
2) [Early Bird Discount] (Limit 100) ¥10400 → ¥9360 10% OFF
3) [Standard Discount] (Limit 500) ¥10400 → ¥9880 5% OFF
ALPHA BONFIRE 2 units
4) [2-Set Super Early Bird Discount] (Limit 50) ¥20800 → ¥16640 20% OFF
5) [2-Set Early Bird Discount] (Limit 100) ¥20800 → ¥17680 15% OFF
6) [2-Set Standard Discount] (Limit 500) ¥20800 → ¥18720 10% OFF
Development background
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Due to the recent impact of COVID-19, the demand for outdoor activities has risen sharply.
Even for bonfire stands, a wide variety of products exist on the market.
I love the outdoors and often go camping. I found myself wishing that I had a product like the ALPHA BONFIRE.
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Our mission was to create new value and help revitalize local economies.
We began to design and develop a new, never-before-seen bonfire stand.
At this time, we discovered Plan Co. Ltd. Their high level of technical expertise connected with our mission, and we decided to work together.
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Situated in the Japanese manufacturing town of Yao, Osaka, Plan Co. Ltd. operates [ALUMINO], a brand specializing in aluminum. The company handles everything from planning and development to manufacturing, packaging, and shipping.
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The ALPHA BONFIRE units are not mass-produced. Each item is a hand-finished work of craftsmanship, passion, and soul.
We hope that the flames of your own ALPHA BONFIRE can help share this craftsman's spirit with you.
Schedule
April - ALPHA BONFIRE Indiegogo launch
End of May - ALPHA BONFIRE Indiegogo ends. Begin production.
June - Begin delivery.
How the funds will be used
The funding from this project will be used to fund the development and operating costs for the ALPHA II, which is currently in its planning phase.
We will continue to contribute to society through regional revitalization and the creation of innovative value. Thank you for your support.
Press kit
To help spread the word about this project, we have provided download links containing images and videos.
Your cooperation in spreading the word is much appreciated.
*Note: The images and video are royalty-free. Please use them freely.
▼ Press kit ▼
https://drive.google.com/drive/folders/1Bc5n6W-qNk2IljvM1U-byPMRPMcrFV47?usp=sharing
▼ YOUTUBE URL ▼
https://youtu.be/8BGJ__u2vsY