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WAY - Your Personal Skincare Companion

WAY collects data from your skin and surroundings, provides skincare tips on your connected device.

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WAY - Your Personal Skincare Companion

WAY - Your Personal Skincare Companion

WAY - Your Personal Skincare Companion

WAY - Your Personal Skincare Companion

WAY - Your Personal Skincare Companion

WAY collects data from your skin and surroundings, provides skincare tips on your connected device.

WAY collects data from your skin and surroundings, provides skincare tips on your connected device.

WAY collects data from your skin and surroundings, provides skincare tips on your connected device.

WAY collects data from your skin and surroundings, provides skincare tips on your connected device.

WAYSKIN
WAYSKIN
WAYSKIN
WAYSKIN
2 Campaigns |
Seoul, Korea, Republic of
$127,742 USD by 698 backers
$121,557 USD by 651 backers on Jun 30, 2015
Highlights
Mountain Filled 2 Projects Mountain Filled 2 Projects

Now, we are running InDemand

We will offer this for a limited time, so if you missed out last time or would like more, this is the time. If you are interested in purchasing more than 10 devices or a partnership with WAY, please contact hello@helloway.co

한국어 소개 | 웹 구매가이드 | 모바일 구매가이드 

WAY in the press 

(Check us out on Refinery29 and Bustle)



Skincare Just Got Easier with WAY

WAY is a personal skincare companion, which collects real time data from your skin and the environment and provides practical skincare and beauty tips on your smartphone. The full solution comprises a simple, beautifully designed device and connected mobile app.


A small, beautifully designed device, WAY easily slips into your handbag and looks comfortable next to your beauty products.


#WAY Live Demo from The WAY Team


Why you need WAY?

Busy professional women and mothers lack time for themselves. Maintaining healthy, youthful skin takes time and dedication. With WAY, you can easily analyze your skin condition in just 3 seconds and receive tips about your skincare routine, that save you time and help you to look your best. 


How dose WAY work?

<Touch WAY>

WAY's built-in BIA skin sensor analyzes the moisture content & estimated oil balance of your inner skin. Using WAY you can check your skin condition on a connected device any time, anywhere.

Touch your skin with WAY at least once a day. Let WAY do the rest.

* BIA Skin Diagnosis: BIA skin sensors in the device detect the moisture content of your inner skin. This is the layer beneath the surface, which is a much more powerful indicator of the overall health of your skin than a surface reading.

By performing this deep level of diagnosis and providing tips for your skincare routine, WAY can help you better manage your daily skincare routine, and ultimately help improve the health and beauty of your skin.


<Always WAY>

WAY monitors UV and Humidity levels in the environment in real time, all the time.


- Protect your skin from harmful UV Radiation

WAY constantly tracks UV radiation levels and provides tips to help you stay safe, whether outside in the sun, or inside under UV lighting.

*Why you need UV Protection (From World Health Organization)
While some UV exposure is essential for production of vitamin D, over-exposure can lead to serious long term health concerns, including skin cancer. As well as excessive exposure to UV rays from the sun, artificial lighting indoors can contribute to skin damage. 
- Protect your skin from dry conditions

Most of know that dry conditions are not good for our skin, but it's tough to qualify dryness levels and take appropriate action. WAY was designed to help you track both the moisture content of your skin and environment. By constantly monitoring conditions and providing qualified skincare tips, WAY takes the mystery out of skincare.

*Why you need to monitor dry condition 
Dry conditions can contribute to premature skin aging. Therefore moisturizing is a vital step in keeping your skin healthy and beautiful. However,  most of us don’t know how dry our surrounding environment is, how it affects our skin, and what we should do about it.


<Follow WAY>

WAY provides personalized beauty tips and suggestions, using data from your skin and environment. 

Data collected from your skin and surroundings is aggregated with other real-time information (such as weather reports), to send practical skincare tips to your smartphone.  


Updated Product Information

Color Options: White & Silver / Black & Gold

- White & Silver

- Black & Gold


Device Specifications

- Size: 58mm x 58mm x 13.3mm (W x H x T)

- Weight: ~24g

- Rechargeable battery: USB charging with up to 5~7 days off of one charge.

- Material:  Anodized Aluminium, PC


Updated Schedule

- Actual 1st build (mass production) is scheduled on 11/30/2015

- Expected pre-order shipment from 12/15 (Starts with orders from US and Korea)


Qualified technology solution

WAY has teamed up with professional Dermatologists and Korea’s leading medical university for both development and validation of our technology. With this team of industry experts we are continuing to analyse initial clinical data to continuously improve the value of our service.

Dr. Ga-na Oh is an established dermatologist and joined our team as a Co-Founder in 2014. His industry expertise has helped us refine the technology solution and provide more accurate skincare tips. 

Note: While WAY provides qualified information about your skin and delivers tips for improving your skincare routine, it is not intended to replace medical instruction from a certified dermatologist.


Why WAY is special

A number of solutions exist that monitor skin condition, but none currently offer a full range of analysis (environment and skin condition). WAY goes far beyond analysis, and provides qualified and personalized beauty tips on your connected device. 

At WAY we are proud to have built the world's first 'total IoT skincare solution' which combines data from a number of sources and automatically provides beauty tips to our customers.

WAY abstracts the need to purchase costly dermatological equipment and far excedes the service levels of other similar solutions.


#WAY's Live Skin Testing Booth at SparkLabs Demo Day

Watch as the lady gets the rundown on her skin condition! SPOILER ALERT: She was clearly pleased ^_^ She joins the many satisfied with WAY, will you be next? Get WAY today!


The team at Way is passionate about creating services for women that maintain beauty and a healthy lifestyle. Founded in 2014 in Seoul's trendy Gangnam district, WAY is designed to meet the beauty and skincare demands of a modern woman's busy lifestyle.

Future Plans

At WayWearable we have been exploring the intersection of beauty, skincare and technology to bring you services that maintain your beautiful life, keeping you healthy and looking your best. WAY version 1.0 is just the first step.

Beyond providing practical beauty tips, we are working hard to further develop our recommendation service to include specific product recommendations, which target your unique beauty concerns.

Imagine if your WAY was able to assess your skin condition and environment and suggest specific products based on this data? You would be able to make better informed product choices, save money, and ultimately improve your beauty routine. We're not there yet, but with your help we'll be one big step closer.

We are building a better WAY for women to improve their lives and maintain their natural beauty. WAY is your personal skincare companion.

Follow your WAY, and join our mission to transform the beauty industry.


WayWearable’s CEO holds a major in economics from Yonsei University and prior to founding WAY Wearable operated as CEO of another healthcare startup, Design Your Body, for three years.

WayWearable’s CTO has a background in hardware and software development as well as  experience in IT consulting and Marketing in Hewlett-Packard.

In addition, WayWearable Co-founder Dr. Gana Oh, is a professional dermatologist at ‘Choice Dermatological Hospital’ in Gangnam and has helped the team build additional expertise in this area.

Other members of the team are engineers from Cornell University and experienced designers who have operated in the cosmetics industry and won a prestigious Red Dot Award.

Risks and challenges

Delivering hardware products on schedule is always tough. Thankfully WAY has been able to secure a prestigious manufacturing partner, Vision Scape in Korea. They extensive previous experience in working with wearable and IoT device companies, including Misfit Shine. We are confident that they have the expertise and capability to deliver on time and the proximity to our head office in Seoul will also be a major benefit. We are confident that together we will be able to rise to the challenges of meeting our projected shipment dates, with all pre-orders from Indiegogo delivered in November 2015.

We have now completed development of our Alpha Prototype, even before launching our campaign on Indiegogo, and this is a major boost. We are now progressing with obtaining KC, FCC and CE certifications, which will likely take 2 months.

We have also been running continual testing on our combined hardware and software solution with our Co-Founder Dr. Oh, who is a professional dermatologist. Results have confirmed that the service will provide reliable and accurate skincare advice. We will be running live testing at Korea's top technology and entrepreneurship event, beGLOBAL Seoul 2015, on May 14th ~ 15th in Seoul.

Why You Can Believe Us

Hardware development, production and distribution is tough, but we are well placed to deliver on our promise. Below are some of the concerns we’ve identified, with our action plan to secure success.

Manufacturing: We have already contracted an established manufacturing company in South Korea, which is capable of producing our product to the time frames we have set. The facility has extensive experience in manufacturing IoT products and has been thoroughly vetted by our internal team and external advisors.

Investment: We have already signed deals with local investors who have made financial commitments to WAY Wearable and are helping us connect with strategic partners and future clients.

Strategic Partners:  We are currently in discussions with a number of world renowned cosmetics manufacturers in Korea. They are providing strategic support and will offer powerful global marketing assistance once we begin full production. Once final details of partnerships are confirmed, we will update.

Business Acceleration: Our company and product development is being accelerated by SparkLabs, one of Asia's most respected business incubators. We are proud to have been accepted into their current batch and with the help of their staff, mentors, and investors we are moving rapidly towards our goals.


Why we need your support

We have already raised finances to cover product development and testing, but to bring WAY to market we an additional USD $50,000 to manufacture the first 1,000 units and kick off our marketing activities. Once we have achieved this we will have validated our business concept with investors, with whom we have forged relationships over the last year. Achieving this mile-stone will also help us secure distributors. At this stage we would be able to ramp up to full production capacity.


FAQ

Q: Does WAY come with an App?

A: Yes, we have already developed a companion app for our WAY device, which will be available for both Android and iOS by the time of our first shipments. The app will help you manage the device and will display your skincare tips. The app comes free with all WAY devices.


Q: Does it keep a record of the data collected? If yes, can the user see this record?

A: Yes, a record of collected data is stored. This will be used to build a personal user profile that will add depth to the personal tips provided by WAY. Customers will have access to any data collected from their device.


Q: If more than one bluetooth device is paired with the user phone, will it impact the data collection or analysis?

A: No, you can pair more than one bluetooth device, including WAY, with your smartphone.


Q: What are examples of the tips given?

A: Our tips include ‘alerts’, ‘personalized beauty suggestions’ and 'Skincare product recommendation'.

  1. Alerts: "It's too dry. Time to use facial mist." / "The UV index is [XX]. WAY recommends factor [XX] sunscreen."

  2. Personalized beauty suggestions: “You need to drink more water.” “These days, your skin is drier than normal. WAY recommends using additional moisturizer.”

  3. Skincare product recommendation: “I have been with you for 1 week and I found that your skin has exposed to very dry environment. People who have similar environmental and skin condition use these following skincare product…”


Q: If a particular brand of product is recommended, I think it is best to recommend one with an international presence so that international backers can benefit

A: We will launch a skincare product recommendations after all Indiegogo pre-orders have been delivered. These recommendations will be taken from a large brand pool, to ensure all customers can benefit.


Q: Any reason why WAY chose flexible funding?

A: We chose flexible funding because we were confident of delivery, even if we didn’t meet the indiegogo funding goal. As it happens we already have, with over five weeks remaining.


Q: Is WAY water resistant?

A: Some sensors in WAY require ventilation. Therefore, WAY is not water resistant.


Q: Is this product developed for women only or is there a version for men?

A: The current design of WAY is targeted towards women, but the solution is equally applicable for men and women.


Q: How do I charge my “WAY”?

A: WAY comes with usb charging, and a cable to connect with any USB charging port (eg in a laptop or PC). You can use WAY up to 5-7 days with one time charge.

Q: What materials are used for the device?

A: WAY is primarily comprised of aluminum and plastic.


Q: Will the completed version of WAY have same design to the one in the pictures and video?

A: The finished design is likely to be almost identical to the one pictured. There may be the need to add small ventilation holes on WAY, to allow proper access to the atmosphere, for the sensors. This will have minimal impact on overall design.


Q: How does the device differentiate between fingers holding it and the face it’s supposed to read?

A: The device has a specific skin sensors, which are located on the bottom of the device and appear as two dots. You should put this specific sensor part on your facial skin and push the ‘Analyze’ button in the mobile application to get the analysis results. The device will analyze your finger if you push ‘Analyze’ button with your finger on the specific sensor part.


Q: Is the device recommended use on one person alone, or can one device be used (for example) by a couple?

A: Yes, you can share WAY with others. However, data collected by WAY only saves on one account. This is so because a user profile accumulates data to personalize your skin care experience with WAY. Hence, although possible to use for more than one person, it is ideally used solely by you.


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Choose your Perk

WAY Family Pack: 10 WAYs

$1,150 USD
10 WAY devices with Early Bird pricing and FREE shipping We’ll be in touch you shortly so you can pick your preferred color (White&Silver or Black&Gold) and verify your shipping address. This is available for the listed countries. (Korea, United States, Canada, Australia, United Kingdom, Germany, Singapore, Hong Kong, Taiwan, China, Japan, Philippines.) *Please contact us (hello@helloway.co) for more details.
Estimated Shipping
December 2015
0 claimed
Ships to many locations.

WAY Distributor Pack: 50 WAYs

$4,450 USD
50 WAY devices with Early Bird pricing ($40 OFF the $149 retail price) * FREE shipping * We’ll be in touch 7 weeks before the expected shipping of WAY so you can pick your preferred color (White&amp;Silver or Black&amp;Gold) and verify your shipping address. * If you want to buy more than 50 WAYs, please contact us (hello@helloway.co) for more details.
Estimated Shipping
November 2015
7 out of 10 of claimed

Korean Beauty Tour Pack

$5,000 USD
- 1 WAY &amp; Personal training - 2 nights 5* Hotel in Seoul - Dinner with WAY founders - Beauty tour in Gangnam, Seoul - Skin diagnosis &amp; treatment with Dr. Gana Oh (Choice Dermatological Hospital) *Skin treatments include: Thermage, Laser, Botox and PDRN, &amp; Personal Skin Care *Flights and incidental costs NOT covered. If you don't require hotel accommodation, contact us for discount details. *Tour can be scheduled at any time before December 2015. Contact us for more details.
Estimated Shipping
November 2015
3 out of 10 of claimed

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