NEW PERK!
Ah, spring! Get your dose of pastels and celebrate International Women's Day with us!
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Thanks to you guys, WE HIT OUR INITIAL FUNDING GOAL!
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Having all your support, we are ready to set a stretch goal of 4000 euro – let’s go beyond and do cool stuff together!
Reaching our initial funding goal, we are able to to pay for the first portion of custom made packaging as well as cover material expenses to produce rewards for our campaign. The New Stretch goal 4k will not only cover all the rewards and shipping expenses, but also cover the whole packaging order cost! Moreover, we’ll be able to order brand new materials for experimenting and prototyping our next collection’s jewelry pieces.
Together we can make it happen!
We are planning some great ADDITIONAL PERKS to celebrate the beginning of spring – some fresh colors to start a new season with amazing jewelry from YAYOI. Stay tuned!
Meanwhile, please help spread the word and share our campaign with your friends on Facebook, Twitter or via email!
▶ ▶ ▶ www.yayoi.eu ◀ ◀ ◀
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Hi Indiegogo!
Thanks for visiting our Indiegogo page!
➤➤➤ To support us, please click CONTRIBUTE NOW button on
the right ➤➤➤
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YAYOI jewelry:
Statement designer jewelry made with premium quality materials and craftsmanship. YAYOI necklaces and bracelets are individually
handcrafted with high quality
materials and semi-precious stones. Our unique jewelry
is for people ready to make a
statement and not afraid to
experiment.
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We are Lidia and Jane and we’ve been friends
for years. We’ve shared
a lot of experiences, traveled and lived together in a lot of different
countries. We’ve always known that we wanted to unite our vision of beauty and create
something together. The idea of making unique handmade jewelry was born while we were both living in London. We were inspired by the street fashion of chic Londoners and funky style
of young rebels. A retrospective of japanese artist
Yayoi Kusama left a great impression on us – now we knew exactly what we
wanted to do! We decided to unite our passions for craft, art and
fashion to create extravagant statement pieces of jewelry. Jewelry and
accessories have always captured our attention – a
small accent transforming a whole outfit to make you look special.
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We moved back to Latvia and spent months designing, prototyping and creating samples. We researched the market and tested our creations by personally wearing them. When it came to the point when we had to give a name to our brand, the decision was obvious - YAYOI, after the artist that inspired it...
Our pilot collection was greeted with compliments, local
magazines and bloggers wrote positive reviews and our jewelry was soon
available on the shelves of the best Latvian concept stores.
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We took into account
all the critiques and suggestions to create the samples
for our second collection. We have plans to conquer the European market and become a recognizable brand not only in Latvia, but all over the world. This is the part where
we need your help!
ELEMENT
ONE collection
The concept of our new collection is water and its different
natural states. Water is the beginning of everything and the
first of all elements because of its mastery over them. Water therefore is our main source of inspiration in ELEMENT ONE. It changes the
states forming a variety of textures. Water’s
mysterious life giving qualities are equated with the feminine aspects of
creation. By applying natural materials such as clear quartz and sea
corals and using a deep melancholic color
spectrum, we have attempted to deliver a story
of the transformation of the element. Each piece reflects a different state of
water. It freezes and forms a translucent ice on the surface whilst being in motion in the dark deep depths.
Crystallizes and paints all in white. Water is nature's greatest
artistic expression and this in turn has inspired us in the designs of the
Element One collection.
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To see all the pieces from ELEMENT ONE collection please visit our webpage:
▶ ▶ ▶ www.yayoi.eu ◀ ◀ ◀
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Our new collection is now ready for the first production
launch. Your help will bring this vision to life and fund the first production
run of the ELEMENT ONE collection. In order to bring this
project to life we need your support:
-
To place a bulk order for the materials.
-
To pay for the first portion of custom made packaging.
By
investing in this project on Indiegogo you will gain
the advantage of having YAYOI jewelry pieces at a discounted rate.
Your pledges will enable us to bring this product to the real world!
MATERIALS
We use high quality materials and
semi-precious stones that are costly. In order to receive a wholesale discount
we need to place a large order. We’ve found material suppliers that meet
all our requirements. A part of the money pledged will cover the material order to make the
first production run of our new collection.
PACKAGING
The first thing customers
will notice is our packaging. We want to create smartly branded boxes that is attractive and
compliments our unique jewelry.
The problem is that most packaging suppliers require large
quantity orders. Luckily we’ve been able to find a
local packaging manufacturer that is ready to produce custom made boxes for our
necklaces and is open to collaborating on quantities and prices.
Together with the company’s friendly
staff we have developed the ultimate box prototype that will fit all of the
necklaces. We’ve agreed to divide the packaging production to several
stages and now we are ready to receive the first
portion of our handcrafted boxes.
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Advantages of our new packaging:
-
made
from eco-friendly fully recyclable materials: cardboard covered with natural
cotton fabric
-
compact
and easy-on- the eye
-
custom
made especially for us
- handcrafted
under fair working conditions in Latvia
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UNIQUENESS:
You will make a statement wearing YAYOI jewelry
GREAT
VALUE: You will get a special price for our pieces after
backing our project
SUPERB
QUALITY: We really care about quality and design. It is our priority to deliver
great products to you.
MAKE A
DIFFERENCE: Support an independent jewelry brand
INNOVATION WORTH
SPREADING: You'll help to run our first production so more people can enjoy our
pieces! We believe in creating fashion that expresses your character, starts
conversations and connects people.
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RISKS AND CHALLENGES
The main challenge to successfully
accomplishing the project goal is how to market and publicize the brand. We are
currently updating social networks and emailing bloggers in order to expand the
brand’s presence. The other challenge is ensuring deliveries are on time. We
hope that everything will go according to plan. However if we feel we are not coping on our own we will seek
additional help to complete the orders on time. We also have all our suppliers arranged to minimize the risk of
not getting the supplies we need. We are confident we can deliver all the
rewards to the expected quality and on time!
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Thank you for taking some time to see and hear our story.
Your support means the world to us!
BIG Thanks goes out to:
Monta Apsane, Daryl Worthington, Lee Chapman, Alina Lapshina, Kristine Madjare, David Viscu, Julia Oh, Marina Dorosenko, our families and friends. Without all of your helps and
supports, YAYOI wouldn't be what it is today.