Short Summary
You've been following us on social media for nearly 3 years and read our digital magazine for the past 12 months. You've enjoyed the local spin we provide on everything health and fitness related in the Edmonton area. Now it's time to grow.
YEG Fitness has been the source for health and fitness related content connecting readers with local businesses that provide great products and services. We're not going to be changing that. We're just going to make the experience better.
We've listened to our readers over the past 12 months and now it's time to act. Many of you enjoy the digital format of the magazine for it's ease of use and option to be able to take it with you on your smart phone or tablet. But many of our readers mentioned that they still like the feel of holding a magazine in their hands. It's time to act on that request.
By contributing to our campaign, you will be helping us launch our first print edition in time for a January launch. We have lofty goals to get YEG Fitness into studios, apparel and nutrition stores and therapist offices to continue to showcase all that is wellness in Edmonton. Your funds will be used to help offset costs of creating a print source. Digital is inexpensive to create other than the time invested in the design. Print has higher overhead.
What We Need & What You Get
We will be using the funds obtained in this campaign to help develop the first edition so that we can use the advertising revenue from the first edition to support the development of the next edition. We hope to launch our first print edition with 2500 copies which has a cost of just over $5000.
We have spent the past four months researching different print options and will be creating a high quality magazine using a local printer. We believe in supporting the local community and while we could have sourced the magazine overseas for a lower cost, we want to continue making this a locally developed project.
In addition to the Indiegogo campaign, we will be hosting a launch party to celebrate the first edition. Funds from this event will be used to develop future editions of the magazine.
We've created a number of great connections in the fitness and wellness communities over the past three years and have secured some great PERKS for contributors. Fitness passes, apparel, and nutrition products and services are just some of the PERKS available. For business owners, we're also offering some discounted pricing on our ad rates as a thank you for helping us launch this next stage of YEG Fitness.
We've set a modest goal of $5000 for this campaign. The more we raise, the better the product and the greater reach we will have. If we raise over the $5000, we will print and distribute more magazines to expand our reach. If we receive less (which hopefully doesn't happen), we have a plan that will still allow us to release the January edition using the funds collected.
The Impact
By supporting this project, you will be allowing us to reach more Edmontonians to show them how to lead a healthier lifestyle and some of the local businesses that they can use to achieve their own form of personal wellness. We have never been about showing fitness as a certain body shape or size. We are all about creating a lifestyle where fitness and wellness go hand in hand and that fitness has a different meaning for everyone.
We love hearing from our readers over the past three years about how we've offered them an avenue to better themselves physically and mentally. How we've shown them options and services in the Edmonton area that they didn't know existed. We've heard from businesses who have grown over that time because of their involvement with YEG Fitness. But all of this wouldn't have been possible without our readers and followers on social media.
Other Ways You Can Help
We don't charge for our magazine. We never have. We never will. It will be available for free at studios and wellness locations throughout the Edmonton area. Health and fitness doesn't always have to have a cost associated with it and we feel that by providing a free source of information, we can help people find their now level of personal fitness and wellness regardless of the financial abilities.
If you are unable to help us financially, please help us by spreading the word about our project through your social media channels. As a bonus, the person who helps us spread the word the most using the built in Indiegogo channels will get a double pass to our launch party.
Once the magazine launches in January, let us know what you think. We're always aiming to improve our product and appreciate the feedback whether good or bad. It's all valued.