Founder and CEO
Hemda Idel was born and raised in Jerusalem, IL where she currently resides. In 2003 Hemda got her B.A. in Psychology from Bar Ilan University. In December of 2014 she teamed up with Nadav Lankin to found SleepASAP, a data aggregation platform for sleep strugglers worldwide. In her free time, Hemda enjoys a good match of tennis, ink painting like Chen Chun, and writing about romance *sigh*.