Oscar Moreno
El Segundo
Who is the American Toycoon?
Hi, I'm Oscar Moreno and I am the American Toycoon. You may wonder: what in the world is an American Toycoon? Well, an American Toycoon is someone who has spent more that half of his life studying, designing, building, collecting and archiving TOYS! Why would anyone do that you ask? Because toys are important. Toys are the ultimate form of pop art. Toys are there for you when you need them. They excite, entertain, inspire and educate. Everyone has precious memories of childhood toys.