Linda Buchner
Kansas City, Missouri, United States
President of MINDDRIVE
What I have come to enjoy the most over the course of my career is what I call "shining the light." That means lifting other people up, enhancing the image of a company, creating a general buzz, expanding an idea, promoting a cause, implementing change, creating a culture of optimism, developing leadership, expanding consciousness...and things like that. Basically, in my mind, that describes Marketing. And that's what I do.