Aurora Anaya-Cerda

New York, New York, United States

Profile Campaigns

Lady Libros

Aurora Anaya-Cerda is the owner of La Casa Azul Bookstore, an online bookstore that promotes Latino literature. Since the launch of the virtual bookstore, Aurora has established the Barrio Book Club, in collaboration with El Museo del Barrio in New York City. August 2011 marked the 3rd anniversary of the Barrio Book Club, a gathering place for lovers of Latino literature. La Casa Azul Bookstore also travels with local writers and hosts reading and book talks at cultural venues in New York.   Ms. Aurora Anaya- Cerda is an active member of the East Harlem community as a participant and supporter of cultural and educational events. A graduate of UCLA, Ms. Anaya-Cerda has a double Bachelor’s degree in History and Chicana/o Studies. She was awarded the Juanita Centeno Leadership Award and the UCLA Women for Change Leadership Award, both for outstanding dedication and service to her community. Aurora received a scholarship from the New Start Fund, awarded to women entrepreneurs in New York City and was recently accepted as a member of the Young Hispanic Leaders Program. This summer, Aurora was invited to the National Young Latino Leaders in the Arts Task Force in Chicago.   Hispanigentsia featured Aurora and La Casa Azul Bookstore in the Upwardly Mobile Road Tour, a documentary that features some of the country’s Hispanic-American academic, artistic and professional talent. Aurora and La Casa Azul Bookstore have been interviewed for blogs such as LaBloga, PR Sun, and MiLatinoVoice. In the summer of 2009 she was featured in the New York Daily News as an innovative entrepreneur who promotes literature and Latino writers in local East Harlem venues, including El Museo del Barrio. American Latino TV also featured Aurora and La Casa Azul Bookstore in 2009; the award winning show interviews Latinos doing extraordinary and inspirational things for their communities.

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