uli elser

Founder, Squabisch

Squabisch is a one-man Pretzel Company started in 2015 by Uli Elser. Uli was born in Sindelfingen, Germany and moved to California as a baby where he was "raised Schwaebisch" - the region in Germany known for Pretzels, Spaetzle, Maultaschen, Rindsrouladen and other regional dishes. Squabisch bakes at the Berkeley Bread Project and mainly sells at Pop-up events in the East Bay (mainly breweries). In addition to selling traditional Pretzels, Squabisch has over 30 varities of pretzels (but only of

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