Jenny Lai

Womenswear brand designer and owner based in New York City

Jenny Lai is the designer of experimental womenswear brand, NOT, based in New York City. Prior to starting the brand, she traveled around the world exploring the fashion industry from different angles, including Rwanda, Amsterdam (Viktor & Rolf), London (Boudicca), Mexico City (Carla Fernandez), and New York. Her passion for the performing arts has also led her to work alongside avant-garde musicians and dancers to create custom performance-wear. www.notaligne.com

About Me

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