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MYBKExperience is an online interface that enables customers to take part in the survey via their official website www.mybkexperience.com.

MYBKExperience is an online interface that enables customers to take part in the survey via their official website www.mybkexperience.com. The portal gathers feedback from every diner to know about their dining experience. Accordingly, Burger King leverages the customer feedback to improve the burger menu, dining experience, food quality, and service. This portal was developed by Qualtrics XM to gather the true opinions of the customers, aiming to understand their preferences and expectations.

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