fatma azmy

cairo, Egypt

Fatma is a German School graduate who studied Business Administration in AUC (The American University in Cairo) then worked in Brand Management in Henkel as well as in pricing in Vodafone for close to 7 years. Inspired by her own kids and frustrated by their disconnection from their surroundings and lack of products serving them she decided to quit corporate life and founded WELADNA, an initiative helping kids get more rooted and more connected to themselves and to the world.

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