Nicolette Lazarus

<p>After completing my degree and MBA, I spent the next 20 years in the wonderful world of advertising and communications. &nbsp;I worked for well-known agencies, including a seven year stint at Saatchi &amp; Saatchi in London, running international campaigns for household name brands.</p> <p>In 2007, I moved to Amsterdam to continue my career, and last year I decided it was time for a change. &nbsp;I set myself a new challenge, to create a business around something I&rsquo;m even more passionate about.</p> <p>I've loved fashion for as long as I can remember, so the core philosophy of my brand L for LAZARUS is&nbsp;my passion&nbsp;for personal style and wearable innovation.</p> <p>With L for LAZARUS, I've set out to challenge some of the existing fashion industry 'rules'.&nbsp; The industry is based on designers producing entire collections, even if few people buy multiple pieces from one range.&nbsp;</p> <p>And when you look at what&rsquo;s available, there&rsquo;s not much in the way of true fashion innovation. &nbsp;And if it is really innovative, then I believe that little of it is truly wearable.</p> <p>L for LAZARUS creates pieces that are unique, stylish and practical.</p> <p>The brand is for women who love fashion, but more importantly have developed an inner confidence and their own personal style. &nbsp;For women who are comfortable with who they are, and know what they want from fashion accessories: style, quality, versatility, and the ability to transform their look on a daily basis.</p> <p>Setting up any new business is challenging, especially when, like me, you have to learn a new industry from scratch. &nbsp;But I'm loving every second of this exciting journey!</p> <p>&nbsp;</p> <p>&nbsp;</p>

About Me

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