The Persona

Austin, Texas, United States

post-industrial electronic hip hop

“If I write enough lines, I know I’m gonna find it.” The Persona produces post-industrial electronic hip hop: hip hop tinged with electro, house, industrial, and other genres of music; featuring a stage presence that ventures from punk rock attitude to hip hop braggadocio to sly indie irony. The Persona has been influenced by such diverse acts as Nine Inch Nails, Daft Punk, Mindless Self Indulgence, Beck, Air, Outkast, Missy Elliott, Basement Jaxx, Bright Eyes, and Neutral Milk Hotel.

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