Paul Rivera Jr

Burbank, California, United States

Marketing Director of Rivera Amplification

I'm the marketing director for Rivera Amplification. Rivera tone has been injected in my blood since around 10 yrs old when I soldered my first resistor on the Rivera TBR prototypes getting ready for a NAMM show. I've grown up in LA hearing guitar tone for most of my life which gave invaluable tone exposure and experience in my field. Our philosophy has always been to build the best, highest quality professional product to give guitar players what they need to deliver the best tone possible

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