<p style="text-align: left;">I worked as an account executive for a major advertising agency in Cape Town and conceptualised a fund-raising campaign for the Rhino & Elephant Foundation in South Africa in 1989. During National Rhino Pledge Day that focussed on the plight of the black rhino on southern Africa, a substantial amount of money was raised for black rhino conservation. Some of the money raised was used to purchase additional land for the Addo Elephant Park. Much needed equipment was also purchased for various counter poaching teams that concentrated on the protection of black rhinos in particular. The balance of the funds were used to relocate black rhinos from areas in which rhinos were increasingly targeted by poachers and also to return a number of black rhino to Africa to National Parks where the relocated rhinos could contribute to the survival of their species.</p> <p style="text-align: left;">My brush with black rhinos prompted me to give up a lucrative career in advertising and I moved to Limpopo Province to “work with wild animals”. Initially I worked with a game capture and relocation company, but quickly realised the extent of the exploitation to which wild animals were subjected to as a result of the growing commercialisation of wildlife. It was the plight of especially the young un-weaned animals that got to me on an emotional level. Seeing the terrible injuries and experiencing the death of a number of animals during the game capture operations, I was in emotional turmoil. It was especially the trauma and fear suffered by the un-weaned young that caught up with me and I decided to take on the orphaned victims for hand raising.</p> <p style="text-align: left;">I worked against numerous odds to safe the traumatized youngsters, and became more and more empathetic to wild animals’ needs. The constant emotional stress of having to endure game capture after game capture and experiencing first hand the trauma and fear of relocated wildlife soon saw me quit the game relocation industry to setup up an emergency wildlife and rehabilitaton centre and protected sanctuary for rescued wild animals in South Africa.</p> <p style="text-align: left;">I can be contacted via email on <a href="mailto:louise@sanwild.org">louise@sanwild.org</a> or by phone on +27(0) 15-3839958 during office hours. My mobile no is +27 (0) 833103882.</p> <p style="text-align: left;">Your support for this fund raising campaign will be greatly appreciated and I trust that my dream will become your passion. Join me and become the RightKind for WildKind.</p> <p style="text-align: left;">Warm regards</p> <p style="text-align: left;">Louise</p>