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ATA: Projecting the Future of Underground Media

ATA is turning 30 and needs your help - support underground media in high definition.

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ATA: Projecting the Future of Underground Media

ATA: Projecting the Future of Underground Media

ATA: Projecting the Future of Underground Media

ATA: Projecting the Future of Underground Media

ATA: Projecting the Future of Underground Media

ATA is turning 30 and needs your help - support underground media in high definition.

ATA is turning 30 and needs your help - support underground media in high definition.

ATA is turning 30 and needs your help - support underground media in high definition.

ATA is turning 30 and needs your help - support underground media in high definition.

Kelly Pendergrast
Kelly Pendergrast
Kelly Pendergrast
Kelly Pendergrast
1 Campaign |
San Francisco, United States
$15,755 USD 195 backers
105% of $15,000 Flexible Goal Flexible Goal

What We Do...

Artists’ Television Access is a San Francisco-based, artist-run non-profit dedicated to underground media and community access. Since its founding in 1984, ATA has been dedicated to screening awesome work that you won’t see elsewhere. Filmmaker Craig Baldwin has been with ATA since the beginning, and you can catch his pioneering series Other Cinema most Saturday nights. Other recurring series include Periwinkle, Mission Eye & Ear, GAZE, and Sistah Sinema and we’ve been home to countless other rising stars and fantastic freaks. From music, to performance, video, 16mm, 8mm, and mixed projection… ATA does it all.


This September, ATA celebrates its 30th birthday. To keep current in the changing landscape of San Francisco and best support our artists, we need a new projector, some refurbishing and space upgrades, and a surge of community support.


If you love ATA, we encourage you to become a member, buy an advance ticket or pledge to attend our 30th anniversary events. The first $4750 we raise will be matched by a challenge grant from San Francisco Grants for the Arts, to help us get to our new projector even faster. Resolve to watch experimental cinema in higher resolution… and lend your support to ATA!


Support Our Future - How You Can Help

We’re celebrating Year 30 with an upgrade of our projection system at ATA. To this end we were awarded a coveted challenge grant from the San Francisco’s Voluntary Arts Contribution Fund (VACF) to help us cover the costs (thank you, Citizens of San Francisco!). There’s a hurdle: we have to raise matching funds first in order to get the VACF funds.The good part: right now the VACF is matching your Indiegogo donation dollar for dollar, doubling your impact and ensuring the each year ATA can offer over 200 independent, experimental filmmakers and media artists a way of showing their work from high-end digital to 16mm to beloved Super 8 and 8mm formats. Pick the Pure Light perk and we’ll make sure that for every dollar you give an artist gets a minute of projection time at ATA.


Along with a new projector, we also need to fund a few much-needed institutional improvements to ensure ATA's sustainability and functionality. Here’s what else we're hoping to upgrade with your help:

  • An updated speaker system so every soundtrack and music performance sounds amazing

  • A new screen so every projection looks pristine

  • Load Up With Terabtyes. ATA is preserving hundreds of hours of original VHS and Beta format video from its long-running experimental cable television program ATV as part of a large-scale digitization project. Good hardware and storage space will help us accelerate the project and make this work accessible to the community.

  • Refinish the floor before we give someone the world’s nastiest splinter

  • Replace our office computer with a slightly less-old one that will support a browser other than Internet Explorer (if you’ve got one to donate - let us know!)


As you may have noticed, it’s hard to be an arts organization in the city these days, especially on a fast-changing street like Valencia. Once we pay our rent each month we don’t have much left for organizational and space improvements. Our birthday wish is modest: a slight spruce up... followed by another healthy, vibrant 30 years. Your support means a lot to us!

More (non-monetary) ways to support ATA

We appreciate your monetary contributions so much, but there are many other ways to help out, like:
  • Spread the word about our crowdfunding campaign and 30th Anniversary events online and to your friends
  • Come to our shows! We love to meet our friends, neighbors, and fellow film fanatics  - you're the reason we do this
  • Volunteer! We're always on the lookout for new volunteers to work shows, curate, promote, coordinate, and generally help out. Get in touch. 
Thank you, thank you, thank you. Can't wait to see you at ATA. 


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Choose your Perk

Thank You on Web & Window

$10 USD
A big "thank you" on our website and your name in lights (projected onto our window during our 30th Anniversary season). Thanks for your support - you're the best!
Estimated Shipping
September 2014
13 claimed

Button Party

$25 USD
An ATA button handmade by our staff, so you can rep your punk rock underground film credentials and let the world know you <3 ATA. PLUS free entry to our 30th Anniversary party (September 6 woo hoo!) PLUS a thank you on our website and window
Estimated Shipping
September 2014
24 claimed

Pure Light Level

$30 USD
For the purists. Your $30 (for 30 years of ATA!) will support 30 minutes of screening time on our new projector. Contribute any amount $30+ and sponsor 1 minute per dollar. We'll give you a big "thank you" shoutout at the beginning of the screening(s) your contribution has supported. PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
September 2014
6 claimed

Tote Party

$40 USD
A fabulous ATA 30th Anniversary cloth tote bag so you can haul your groceries in style... prepare to get chatted up by cinema-loving babes everywhere. PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
October 2014
44 claimed

Members Only Level

$100 USD
A one year membership to ATA, which gives you FREE entry to all ATA events for one full year. Woo hoo! Plus a nifty membership card. (Excludes private events and Other Cinema events). Who needs TV? Make us your new living room. PLUS free entry to ATA 30th party PLUS a thank you on web and window
25 claimed

Sponsor a Seat + Membership

$250 USD
Your name (or your pet's name, or...) enshrined on one of ATA's audience seats, AND a 1-year membership to ATA. Memorialize your own awesomeness with a custom plaque, or make sure everyone remembers how much you loved Fluffy the Cat. PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
October 2014
5 out of 50 of claimed

The Archivist

$333 USD
One milk crate of miscellaneous found 8mm, super8, and 16mm film donated by ATA staff. Time to get cracking on that collage film! (Bay Area only) PLUS a One Year ATA membership PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
September 2014
0 out of 2 of claimed

Private Party

$500 USD
You get ATA to yourself for one night for a private screening, party, Settlers of Catan tournament, or other event. We'll provide staffing for your AV and hosting needs, and make sure you have an awesome time. PLUS a One Year ATA membership PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
October 2014
1 claimed

Lifetime Member

$1,000 USD
Lifetime membership to ATA... that's right, FREE entry to every ATA event ever until the time of your death. We'll even throw in a free ATA tattoo to seal the deal (tattoo optional). (Membership excludes private event and Other Cinema events) PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
September 2014
2 claimed

This Is Your Life

$2,500 USD
A special short film program put together by ATA's curatorial team to represent your life and times, and screened for you and your friends (and the public if you like). A cinematic "This Is Your Life". PLUS a Lifetime ATA membership PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
November 2014
0 out of 2 of claimed

The Benefactor

$5,000 USD
Naming rights to ATA's Left Window gallery. No longer just for the Rockefeller's and the AT&Ts of the world, you too can be known as a benevolent benefactor by all passers by on Valencia Street. Thank you for helping keep the arts alive in San Francisco! (available to non-corporate entities only) PLUS a Lifetime ATA membership PLUS free entry to ATA 30th party PLUS a thank you on web and window
Estimated Shipping
October 2014
0 out of 1 of claimed
sold out

Other Cinema Special

$60 USD
20 out of 20 of claimed
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